
Every year at this time, CBS‘ scheduling guru Kelly Kahl experiments with moves that, if successful, lead to permanent changes on the network’s fall schedule the following season. When years ago The Big Bang Theory, then a Monday 8:30 PM show, did great when tested behind Two And A Half Men, it was moved there the following year, starting the comedy’s rapid ascent to blockbuster hit status. In January 2010, CBS tried comedy repeats, including Big Bang, in the Thursday 8-9 PM hour — then still occupied by Survivor. While they didn’t pop, the network pushed through with a move of Big Bang to Thursday 8 PM anyway, and it was successful. Most recently last season, CBS tried out Friday’s breakout Blue Bloods in the Wednesday 10 PM slot and the Thursday 10 PM player The Mentalist in the 9 PM Thursday slot. Neither did particularly well in their new berths, and CBS ultimately kept them in their old slots for this season’s schedule.
Now CBS is at it again during the slow time when many shows are in repeats. A new episode of The Mentalist airs tonight at 9 PM. As an older-skewing series (mature women love Simon Baker!), the procedural should be able to fit into CBS’ Friday lineup, paired with Blue Bloods. The experiment doesn’t bode well for the current occupant of the Friday 9 PM slot, CSI: NY, which already had its order cut this season and has been benched for a period of time. Will it be the first of the CSI series to go off the air?
The other CBS scheduling tryout is one that I have been advocating since 2 Broke Girls launched big in the fall and went on to top Two And A Half Men in the demo a couple of times — a two-hour comedy block on Thursday, something the network will pilot April 12. With NBC’s comedy lineup a shadow of its former self from the glory Must See TV days, CBS can expand its comedy invasion on the night, and it has the weapons to do it. To use the analogy with NBC’s last highly-rated Thursday comedy block, CBS has its Friends with Big Bang, about a group of young single friends (see my 2010 story Is ‘Big Bang Theory’ The Next ‘Friends’?), and its Will & Grace with 2 Broke Girls, about a mismatched pair of friends. With those two as tentpoles at 8 PM and 9 PM, CBS can absolutely open a two-hour comedy block on Thursday. That is if Two And A Half Men returns next year as most expect, contingent on star Ashton Kutcher signing a new deal. Another season of Men and How I Met Your Mother, which is stronger than ever in Season 7 (the show has another season on its current two-year pickup), would shore up CBS’ signature Monday comedy lineup and allow the network to move reinforcements to Thursday. On April 12, a repeat of Big Bang at 8 PM will be followed by a new Rules Of Engagement and repeats of Big Bang at 9 PM and 2 Broke Girls. That night, CBS also will try out Person Of Interest at 10 PM. It will be a repeat, so the result won’t be 100% conclusive but would inform CBS’ decision whether to shift the freshman drama. And as an added bonus to the scheduling switches, the repeats in the new time slots, like the POI rerun at 10 PM, are labeled as specials and won’t count, helping the shows’ season averages.
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With all the good moves CBS makes still a bit of a shocker that 2 seasons later they haven’t developed/found a show to pair with The Big Bang Theory. They continue to trot out Rob, S*&^ Dad Says and a few others that make zero sense out of The Big Bang Theory. Find a raunchy show for 9:30 out of 2 Broke Girls and a buddy/nerd show out of Big Bang at 8:30 and they’d have a great block.
I’m pretty sure all women love Simon Baker regardless of age. I know both my wife and my mom think he’s dreamy.
Wrong on that one Kenny.
Wrong? care to elaborate please? otherwise you sound like you are.. mm I don’t know… just contrary?
@Kenny I am one of those women. Simon is the best. I could watch him read a newspaper…..LOL!!
Hopefully,Mentalist stays on Thursdays at 10pm. If(when!) Fringe is renewed-Mentalist on Fridays at 9pm would cut into the ratings of Fringe even more.Besides, I like the Mentalist,so, I would have to rearrange my dvr yet again. Also,I don’t remember True Bloods-guess that’s why it’s no longer on-noone else remembered to watch it when it was still on.
The chances of a Fringe renewal are slim to none. And even if it happens, next season would be a guaranteed, shortened, final season. So worrying about anything cutting into its ratings is frivolous. Also, different audiences almost entirely.
Ummmm… what? True Blood is a show on HBO. Blue Bloods is a show on CBS. And Blue Bloods is still on the air, Fridays at 10:00. And it’s routinely the most-watched show of the evening. So bye.
As nice as it is to theoretically think that CBS can open up a 2 hour comedy block on Thursdays, no way do the have the ability to do it now. Sure, they could move one of their Monday shows to Thursdays, but I really don’t think 2 Broke Girls or Mike & Molly are strong enough to open an hour. Plus, that would leave big holes on both nights and CBS’s comedy development hasn’t traditionally been that strong. Right now the comparison of Big Bang Theory to Friends is a good one, though. Friends was always followed by mediocre shows that only got decent numbers because they had a good lead in. That’s pretty much been the case with the post BBT slot the last two years.
Uh, what? 2 Broke Girls is clearly strong enough to handle the move.
HIMYM – new – 2 1/2 men – M&M (?)
and then
BBT – new/final Rules – 2BG – new
They get to launch 3 new comedies. Otherwise, what are they going to do?
I think the vibes of M&M and HIMYM go better together, I think a great flow for Monday would be
Monday – HIMYM ~ M&M ~ 2.5Men ~ New Show
Thursday – BBT ~ Rob(?)/Rules/New Show ~ 2BG ~ New Show
Two Broke Girls has actually beat THM a couple times in the demo. And CBS development has been pretty strong. If they don’ expand the comedy lineup they won’t have room to launch new show!
MENTALIST should STAY on Thursdays! Love Simon Baker…he’s so damn good on this show. Don’t get the strategy on blocking a bunch of lame shows together…
Mentalist is lame.
UNFORGETABLE CBS it better be on the fall lineup it’s a great show
The emergence of Person of Interest has pushed The Mentalist out of CBS’ “core dramas”. The April 12 experiment with all those repeats is meaningless, but at this point I’d bet CSI:NY is a goner, and Mentalist is on Fridays next year, with POI settling in the high 2′s at 10 PM following the new comedy block. Hopefully we still get 2 more seasons out The Mentalist.
Surprised they didn’t try it the past two seasons. Roll the dice and go for it. The other networks aren’t doing great in the 9pm hour so why not establish another comedy block.
Why don’t they leave the Mentalist alone ? I mean it’s doing great ratings on Thursdays at 10pm They are gonna but it in the Friday night death slot. They want to cancel this show must be. it’s really stupid to move shows around. There are too many other shows I like on Friday now. Supernatural, Grimm and Fox is moving The Finder to Fridays I can only watch one show at a time. Keep the Mentalist on Thursday at 10pm. Get rid of Rob and put 2 Broke Girls on Thursdays at 830 after Big Bang.
Why would CBS waste The Mentalist on Fridays when they still haven’t cracked Tuesday’s 10PM slot? The Mentalist would do better than any new show they come up with. And POI could still move to Thursday’s at 10PM following the two hour comedy block.
Because It’ll be far easier to launch a new drama Tuesdays at 10 than it would be Fridays at 9.
Yes, because launching dramas Tuesdays at 10PM has been working out great for them. And they can still move The Good Wife to Fridays.
Good Wife would never last on Fridays. It barely manages on Sundays. CBS knows they have a problem on Sundays. Their Fridays are strong with Blue Bloods and they want to keep it that way. Too bad for CSI NY though.
They milking NCIS leadership. NCIS successfully helped launch The Mentalist and The Good Wife, can’t say the same for NCIS LA and Unforgettable, though.
The Mentalist did better after NCIS than NCIS LA will ever do. 1st season of Mentalist was pulling 20 millions several times, something that NCIS LA has never done.
This is what NBC should be doing– trying out shows in different time slots instead of expecting that shows will grow if left where they are
I WANT JOHNNY BACK ON 2 BROKE GIRLS!!!
CBS would be foolish to move POI, just as it’s getting its footing at 9/8. CBS made the same mistake with TM by moving it to 10 after just one season. As a result, it didn’t quite have time to solidify the demo and considering its only in Season 4, it’s demo numbers aren’t that much different than the ones 12-year-old CSI is pulling on Wednesdays. Two other factors: HIMYM and TAHM are getting old (and the ratings have been weak since TV joined Mondays). Will CBS really risk it’s Monday line-up for a short-term Thursday gain? Glad that CBS is experimenting.
CBS should be more worried about the state of the Monday night comedy block, you’re right. Unless they develop 2-3 new hits with similar numbers to HIMYM, 2BG, and BBT, they’ll either have to sacrifice Monday or Thursday’s block in a few years. They have 3 in development that might work very well. A multi-cam from the producers of Will and Grace starring Michael Urie and Brandon Routh, a Louis C.K. produced multi-cam starring Ashley Tisdale, and a Conan O’Brien produced multi-cam in the same vein as 2BG starring Rebel Wilson of Bridesmaids. Get these three on the air, promote them the way they promoted the hell out of 2 Broke Girls, and they might be alright.
Next season, personally, I’d have 2BG anchor Mondays at 9, and move the weaker 2.5 Men to Thursdays to help BBT kick off a new 2-hr block, with 2.5 at 8 and Bang at 9. We’ll see what happens though. I also have a gut feeling Rules will be renewed for one more, 13-episode season, which is all it needs to reach the magical 100 episode count.
Love unforgettable , their has not been a show with this kind of story line in years, many interesting characters of all ages and looks, Dylan Walsh is great, love Jane curtain, poppy is very convincing !! CBS has to pick this show up !!!!!
I agree !!! Un forgettable is great ! Love Dylan and poppy !!
I hope CSI:Miami goes before CSI:New York. I enjoy the New York one, I gave up on Miami 4 years ago–it’s just so damn silly.
CBS gets it right in primetime while NBC is the direct opposite, where they get mostly everything wrong with their lineups, but CBS is strong in their demographics and these shows, with the exception of a few clunkers, are resonating with the viewers.
I love CSI NY, it’s better than the original.
CBS did the same thing on “Without A Trace.” It was a hit on Thursday at 10. It was the first show to
knock ER out of the top spot. Then they moved it to Sunday following “Cold Case.” Before the
season was over, they realized the mistake they made and put “Without A Trace” back on Thursday at 10.
I hope they have that in mind when they do all the moving around.. The Mentalist was having better ratings when it was on Tuesday at 9, better ratings that NCIS LA are getting. :/
It is supposed to be all about business, and so much money but it does seem that they always do this to good and great shows that messes them up forever. Why pull plugs on things that work…. if people are already watching reruns of these shows that should tell someone something. The Without a Trace and Cold Case, they do not give them proper good buys/burials….a cliffhanger, if you watch every episode, and then it ends without a finale proper, they are not being fair to dedicated viewership of any age or sex or whatever they wore last Tuesday. Why is there not television uprisings similar to the ones in the middle east where we get a say in if it gets renewed or not, as far as i can tell, if you are not counting the numbers from dvr boxes and such, like mine that some shows are 2 weeks pending, it is unfair to that show, because it does not have proper numbers. Why should I have to alter my schedule to watch something live so that it can stay on the air, i would rather have a survey to fill out or something, where i can speak about what shows i do and do not actually watch each week, or each episode, regardless of when it is that i do watch it, that is rediculous with modern technology.
…..and one more thing, before you axe csi ny …. there are people who love it and watch it every week and do not want it gone it would be another lose especially going through a major character lose like that with flying colors, that says lots about who watches loyal fans. Hope CBS does not disappoint again.
I agree (although I must admit that it was fun to say your night consisted of Amazing Race, Cold Case, Without a Trace… I could always remember that lineup for some reason).
I think the best thing NBC could do is open a comedy night on Monday or Tuesday (Wednesday at 8 is rough), decrease the Biggest Loser/Apprentice to one hour, renew The Sing Off as a holiday special (a la seasons 1&2), and make a comeback already!
Actually, wouldn’t it be simpler to leave The Mentalist alone and move Person Of Interest to Tuesday, where it would have a high-powered, compatible lead-in? They could easily shift CSI: Miami to Friday to fill that slot for the year. I see the comedy block happening in the fall. It might look something like this:
Big Bang Theory/SUPER FUN NIGHT/Two Broke Girls/BABY, IT’S YOU
CBS HAS COMITTED MANY ERRORS ABOUT THE MENTALIST. CBS HAS TRIED SINK IT
CBS should save money and replace Ashton with someone else.
Two and a Half Men used to be one of the best comedy shows, and now it is unwatchable…After they paid Charlie Sheen the law suit settlement of what $25 million, Warner Brother looks pretty broke. They hardly have any of the old characters on the show, Ashton must eat up the entire shows budget..2.5 has become pathetic in it’s writing and unwatchable. The writing is as bad as last weeks trash.
Sheen is right on all his comments. The world knows this show should be over.
DenverDean’s comments jive with the ones I’m hearing in the sticks. I think TM needed another season to solidify demos before moving it. POI is still finding it’s audience, and could use another season in the time slot it’s in. People get tired of trying to figure out when a broadcast show is on. For a CBS case study, look at what they to “Moonlight.” Wifey still bitches at me about that one, even though I have as much pull with Les Moonves as the next guy.
It’s good CBS is experimenting — it shows the people in charge of things there have brains. That being said, the other noises I’m hearing are that Friday seems to be “reality show night” for the younger demos. Survivor to Friday at 8 or 9, followed/preceded by “Undercover Boss” or reality show du jour?
This is likely CBS’ reasoning for trying this out:
The Mentalist, while a modest hit, is probably starting to age in the key demos. That means less ad money for Thursdays, the night of the week when networks generally charge the highest rates. Plus, the show will be in its 5th season next year, meaning it’s much more expensive to produce than season 1.
NBC’s comedy lineup, on the other hand, while lower-rated, likely attracts better ad rates than similarly rated shows because of the TYPE of audience they attract (upscale with $$ to burn). If CBS puts comedy there, it will skew much younger than The Mentalist, and grab more money from NBC (as well as ABC’s aging Grey’s Anatomy and Fox’s X-Factor/Idol).
r0ckmypants, I know True Blood is the vampire show on HBO. For a moment-I was thinking of a long-ago Cbs program with the title of True bloods,or,something similar to that title.Whatever it was a show which didn’t last long. And yes, I also know Blue Bloods-the cop show is on CBS on Friday nights.