Nellie Andreeva

EXCLUSIVE: Nickelodeon has promoted veterans Jenna Boyd to SVP Animation Development and Brian Wright to SVP Live Action Development. In his new role, Wright will oversee all live-action development and pilot production for Nickelodeon, Nick at Nite, TeenNick and international co-productions, reporting to Nickelodeon Group president of original programming Marjorie Cohn. Boyd will oversee the development of all new animated series and the recently announced comedy shorts program, reporting to Nickelodeon president of animation Brown Johnson.

Related: Nick At Nite Picks Up Scott Baio Family Comedy To Series

On the live-action side, Wright and Nick’s VP Original Programming Margy Yuspa will split the duties held by SVP Tracy Katsky, who left the network in November, with Wright overseeing development and Yuspa focusing on current series. Similarly, Boyd will work closely with Rich Magallanes, upped in January to SVP Animation, Current Series. For the past two months, Magallanes had been sharing top animated current series duties with fellow SVP Roland Poindexter, who is now leaving the network. Boyd fills a void left by the December departure of Birkner Rawlings, who served as VP Animation Development. Boyd, who started at Nickelodeon as an intern more than 15 years ago, most recently was VP Live Action Development, where she oversaw a slate of scripted and unscripted programming, including the recently greenlighted Wendell & Vinnie Nick At Nite pilot starring Jerry Trainor.  Wright, who started his TV career as a crew member of the NBC comedy Scrubs, joined Nickelodeon in 2007. In his previous position as VP Live Action Development, he shepherded a number of projects that have gone to series, including Big Time Rush, Victorious, Supah Ninjas, How To Rock and, most recently Nick’s Marvin Marvin and Nick At Nite’s first original scripted series, comedy Daddy’s Home starring Scott Baio.

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