OWN: Oprah Winfrey Network has canceled its low-rated Rosie O’Donnell daily talk show after five months on the air. The network just announced that The Rosie Show will tape its final episode this coming Tuesday, March 20. The finale will air 10 days later, on March 30. “I thank Rosie from the bottom of my heart for joining me on this journey. She has been an incredible partner, working to deliver the best possible show every single day,” said Oprah Winfrey. “As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience. I’m grateful to Rosie and the dedicated Rosie Show team for giving it their all.”
The Rosie Show launched with much fanfare and was hailed as a potential game-changer for OWN that would lead the struggling network’s ratings turnaround. Rosie premiered on October 10 to decent ratings — about 500,000 viewers — but quickly faded, averaging less than 200,000 in its 7-8 PM slot. OWN tried a complete revamp, including moving the show from the Oprah Winfrey Show stage to a new, smaller set and changing executive producers in January, but the shake-up failed to provide a ratings boost. “I loved working with Oprah in the amazing city of Chicago,” O’Donnell said. “I was welcomed with open arms and will never forget the kindness of all I encountered. It was a great year for me — I wish the show was able to attract more viewers, but it did not. So I am headed back to my home in New York — with gratitude. On we go!” This is the second of OWN’s two daily talk shows to fold. The other, hosted by Winfrey’s friend Gayle King, which also had miniscule ratings, ended when King left to join CBS This Morning.
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