Downton Abbey has generated plenty of fans for PBS’ Masterpiece, which has rejuvenated the franchise with two stellar seasons and a Best Movie/Miniseries Emmy win last year. But PBS said today that the Masterpiece franchise has one really big fan: San Diego philanthropist Darlene Shiley is giving $1 million to the Masterpiece Trust, an initiative that launched last year to aid in funding after the series lost its main sponsor Exxon Mobil in 2004 (Masterpiece since has found a new sponsor). Shiley previously gave $250,000 to the cause. Season 3 of ITV’s Downton Abbey is shooting now, though it won’t appear on PBS in the U.S. until January 2013. The series about the lives of a wealthy family and the servants who work for them will compete in the Best Drama Series Emmy category this year.
Related: High-End Dramas Like ‘Downton Abbey’ Expected To Get UK Tax Break


I love that America’s “Masterpiece” is Britain’s “Average Evening Programme”.
Perfect.
I love that you’ll never understand why Downton Abbey is successful in America. The British are just as interested in incredibly boring American programming. The reason? A storyline around something each is culturally unused to.
Keep your unwarranted snobbery to yourself. Perfect, thanks.
Oh come on, Angloid Man, the UK does much better drama than our networks do. “Downton Abbey” may not be anything special in its own country, but people are tuning in on both sides of the Atlantic.
You’re actually taking that marketing label seriously? I don’t think anyone in America is mistaking Downton Abbey as an actual “Masterpiece” on par with the series that actually are acclaimed (Mad Men, Boardwalk Empire, etc). It’s well known for being popular middlebrow soapy fare, kind of tripey but fun. I gave it a shot but found it too derivative of other fancy-mansion shows.
Reportedly, other PBS shows are launching similar “trusts” to insure long-term funding.
I would expect that Season Three of “Downton Abbey” will run on “Masterpiece Theatre” as a pledge event.