
EXCLUSIVE: Peter Loehr, who has been head of CAA’s Beijing office since it opened in 2005, will be leaving the agency. I’m hearing that he’s in talks to join Bruno Wu, the Chinese entrepreneur who last month unveiled a plan to raise $800 million in equity financing to make English-language pictures, under the banner of the Harvest Seven Stars Media Fund. The fund is being advised by CAA so the transition ought to be an easy one. I’m assured that Loehr left on his own and wasn’t pushed. The office will be run by some of the agents he brought in when he opened the office seven years ago. Loehr is a rarity in that he’s an experienced film guy who lives in China and has been part of the production community for a long time. Loehr established the country’s first independent film studio, Imar Film, in 1997, before opening CAA’s China outpost for CAA. Since then, China is shaping up to be a major way of expanding international box office, particularly after the country agreed to loosen the number of movie imports permitted to play in China, where theaters are cropping up like crazy.


One of the smartest and well networked film guys in China, looking forward to see what impact he can bring to this stifled market place.
Good spin. CAA hasn’t done a thing in China that’s worth anything, and everyone is raising equity in China.
Come across Peter in China a bunch of times — gets more done than anyone — seems to be involved in every single movie that shoots there.
All one needs to do is look at Peter’s graveyard of past failures… Smart guy but absolutely no creative instincts. Will fail again.
you my friend are a dumb ass loser….get a life
Seriously, what has CAA done in China? Packaged some films, repped some talent, mismanaged some talent, saw a lot of talent leave… nothing game changing as some of their execs would say.
Loehr also curiously found some time to play a small bit role in the horrible Chinese romantic comedy ‘DuLaLa’ If I was repped by their Chinese office and saw their managing director decide to take a role in that film I would bolt in a nanosecond.
Peter is so well suited for a role as intermediary for a well endowed film fund. His film savvy and sense of good business will allow him to support some winners. Best of luck to him in his new venture.
Peter Loehr pioneered independent film in China back in the 1990′s and pioneered talent representation in China for the last seven years. He is passionate about his work and works harder than almost anyone I know. I wish him well and am happy that he can finally put his producer hat on again.
CAA reps almost every great director out of Asia along with several of the biggest financiers. Wether you like it or not, they will continue to dominate there. Get your facts straight.
CAA China does rep Asian directors for the international markets, but for the Chinese market they don’t really do much. They are mismanaging one director, taking her to Hollywood for meetings that won’t amount to anything when she should focus on the Chinese market, while another big name director’s project didn’t even pass Chinese censors and he hasn’t done anything since. A lot of ‘talent’ here has left their company. Their problem is that they can’t produce here – like a Huayi Bros can and thus guaranteeing their clients projects.