CBS is expected to win Sunday night in total viewers and adults 18-49. Its fast nationals are scrambled due to a 44-minute NCAA basketball overrun that boosted the otherwise sleepy Sunday 7-8 PM hour.
ABC’s Once Upon A Time (2.9/8 in adults 18-49, 8.6 million total viewers) was up a tenth from its 18-49 fast national last week, even with the final, which was a series low. Desperate Housewives (2.8/7, 9 million) was even with its fast national, down a tenth from the final, and posted its largest audience in four months. After a promising second-week bump, newbie GCB (2.0/5, 6.3 million) fell 13% in Week 3 to a series low.
On the flip side, after a disappointing second-season premiere, Fox’s animated comedy Bob’s Burgers (2.1/5) was up 11% in its second airing last night. Its lead-in, The Simpsons (2.4/7), was up 4%, while from 9-10 PM Family Guy (2.8/7) and American Dad (2.2/5) were flat.
NBC’s Celebrity Apprentice (1.8/4) was down 10% from last week to match the celebrity reality series franchise’s lowest demo rating ever. Harry’s Law held steady at a 1.1/3.
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