London, UK (March 27, 2012) – Sony Pictures Home Entertainment (SPHE) UK today announced three of the studio’s hottest summer releases, Jack & Jill, The Vow and 21 Jump Street, will arrive in stores through June and July 2012 with UltraViolet digital versions of the movies included with their respective Blu-ray Discs™ and DVDs.

After a customer purchases a Blu-ray Disc or DVD with UltraViolet and creates their free cloud-based UltraViolet account, they will be able to access their movie through any UltraViolet-compatible service or device – from PCs and tablets to TVs and smart phones. UltraViolet gives users unprecedented freedom and flexibility to download and stream their movies most anywhere they can access the Internet. Users can even share their library with up to six family members in their household account.

David Bishop, President, Sony Pictures Home Entertainment commented that “Our goal at SPHE is to make content ownership more convenient and flexible in the evolving digital marketplace. By bridging physical and digital media, UltraViolet presents an unprecedented value for consumers”.

Walmart, the US’s largest retailer and the first major retailer to launch a fully integrated UltraViolet solution, last week announced an in-store “disc-to-digital” service which provides consumers an opportunity to gain digital access to their existing DVD and Blu-ray libraries. Walmart’s efforts will contribute significantly toward generating momentum and awareness among an extremely broad consumer base in the US.

With over 1,000,000 live accounts across the US and UK, UltraViolet is the ultimate digital innovation for home entertainment, both for the industry and the consumer. It enables an entirely new way to collect and enjoy entertainment in the home or on the go, breaking down the existing barriers in the digital marketplace.

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