
EXCLUSIVE: After resurrecting the American Pie franchise with the upcoming American Reunion, Jon Hurwitz and Hayden Schlossberg’s Hurwitz & Schlossberg Productions has been staked to a two-year first look deal at Universal Pictures. They are being brought on the lot by co-presidents of production Peter Cramer and Jeff Kirschenbaum.
Hurwitz and Schlossberg wrote and directed American Reunion after writing Harold & Kumar Go To White Castle, then writing and directing Harold & Kumar Escape From Guantanamo Bay, and writing and co-producing A Very Harold & Kumar Christmas. American Reunion, which brings back the original Pie cast, has created enough internal studio buzz that I will not be surprised if Hurwitz and Schlossberg start working on another installment if the movie plays strongly at the box office when it opens April 6.
“We entrusted Jon and Hayden with one of Universal’s most valuable franchises and we are thrilled with the result, which has been getting a tremendous response from early audience screenings,” said Cramer. Added Kirschenbaum: “They really know how to make crowd-pleasing comedies and we are excited to expand our relationship with them on other projects they create.”
The writer-directors said in a statement: “When we first became friends in high school, we shared a dream of making movies, specifically laugh-your-ass-off comedies. At Universal, we feel we have found the perfect place to continue turning out dreams into reality.” The duo have promoted their former assistant, Joseph Amaral, to be creative executive. CAA and attorney Adam Kaller made their deal.


Great news, Jon and Hayden are both great guys that make hilarious pictures. Attended a screening of American Reunion and it’s great.
Look it, more white males scoring a deal. Hey, Universal, how about broadening your white-centric world to diversity/women writers.
Yes, keep bitching about it on a Hollywood news site where your comment will eventually fade just like the OTHER DAMN COMMENTS ABOUT THIS HAVE! MAKE A DIFFERENCE! FIGHT THE POWER! Good for you!
Maybe you should write something funny.
Elia, if you’d let go of your anger long enough to have a clear head, you’d notice that this article is buried beneath another article about a female writer of color selling a pitch to Paramount and an insane bidding war over the work of another female writer and box office records being shattered by another work written by a female author and made by a female producer.
I’m sorry you’re not finding the screenwriting success you think you deserve, but it ain’t because of your gender and/or color or the mean white guys at Universal.
For whatever reason, the majority of aspiring screenwriters are male. Look at the applicant pool for the Nicholl Fellowships — no barrier to entry and no gatekeepers to scare away the girls. Just put words on 100 pages and lick a postage stamp, that’s all. And the people who do this are 75% male. Why? Who knows! WHO CARES?! But regardless, this demographic fact is not Universal’s fault.
Just scan the rest of today’s articles in Deadline and you’ll see plenty of examples of women and people of color doing very well for themselves in this extremely competitive industry. Stop trying to find boogeymen where they don’t exist.
Didn’t a woman start this website and make herself one of the most important people in Hollywood all by herself? Lemme answer that for you.
These guys are pure talent and intelligence…have no doubt this will be the best of the “Pie” films by quite a lot. Them replacing Adam Herz/The Weitz Bros. on this franchise is like Chris Nolan replacing Joel Schumacher on the Batman films.
“Them replacing Adam Herz/The Weitz Bros. on this franchise is like Chris Nolan replacing Joel Schumacher on the Batman films.”
Yeah. Because Herz – THE GUY WHO CREATED IT – and the Weitz Bros – WHO MADE IT A HIT – definitely dropped the ball.
$235,483,004 – that what’s the first movie made. It cost 10 million.
Yeah, great comparison you made above.
Stay in the mailroom, loser.
These two American Pie jokers are John Hughes wannabees. Nobody has beame the next John Hughes like nobody has never became the next Michael Jordan.
I still hate the release date — it should open in August instead of opening when its target audience is knee deep in prom, graduation, finals, parties, etc…..