The fourth annual Produced By Conference runs June 8-10 on the Sony lot in Culver City and last month set its speakers for the event sponsored by the Producers Guild in association with the International CES. The workshops and panels confirmed today include producer-centric topics from new media and global finance to distribution, marketing and brand identity. Here’s the program:

PASSION PROJECTS: MAKING FILMS EVERYONE SAYS WILL NEVER GET MADE
Brian Grazer (A BEAUTIFUL MIND, APOLLO 13, AMERICAN GANGSTER) and Peter Berg (BATTLESHIP, HANCOCK, FRIDAY NIGHT LIGHTS) discuss how a producer convinces a studio – and ultimately, an audience – to take a risk on an unconventional or challenging story, and how to stake out your own creative ground between “tentpole” productions.

TV’S “MEGA PRODUCERS”: STORYTELLING ACROSS MULTIPLE SERIES AND NETWORKS
Shonda Rhimes (“Grey’s Anatomy,” “Private Practice,” “Scandal”), SallyAnn Salsano (“Jersey Shore,” “Repo Games,” “Nail Files”) and Bill Lawrence (“Cougar Town,” “Scrubs,” “Spin City”) talk with moderator Rob Kenneally (Television Agent, CAA) about their everyday “day,” and the tools, hiring decisions and pitch styles they use for creating legacy content.

A CONVERSATION WITH CHRISTOPHER NOLAN AND EMMA THOMAS (SPONSORED BY KODAK)
Christopher Nolan and Emma Thomas talk with moderator and PGA National Executive Director Vance Van Petten about the creative demands involved in producing groundbreaking films like MEMENTO, THE PRESTIGE, THE DARK KNIGHT films and INCEPTION.

MEDIA DISRUPTION: THE FUTURE OF CONTENT AND DISTRIBUTION
AXS TV from Mark Cuban’s HDTV, Ryan Seacrest Productions, AEG and CAA has made it clear that the old models of production and distribution are not long for this world. In this conversation, Mark Cuban (Partner, AXS TV) discusses what developments may be looming on the horizon… and who should be worried about them.

KICKSTART YOURSELF: GETTING INDEPENDENT FILMS MADE
Rick Allen (CEO, SnagFilms) moderates a discussion with Sarah Green (THE TREE OF LIFE, FRIDA, TAKE SHELTER), Grant Heslov (THE IDES OF MARCH, THE AMERICAN, GOOD NIGHT, AND GOOD LUCK) and Lynette Howell (BLUE VALENTINE, HALF NELSON, TERRI) examining how independent producers and projects are blazing new trails and proposing new business models driven by the rapidly evolving infrastructure of financing and distribution.

THE NEW NETWORKS: THE FUTURE OF ORIGINAL PROGRAMMING
Robert Kyncl (Global Head of Content Partnerships, Google/YouTube), Ross Levinsohn (Executive Vice President, Global Head of Media, Yahoo!), Ted Sarandos (Chief Content Officer, Netflix), Andy Forssell (Senior Vice President of Content, Hulu) and moderator Allen DeBevoise (Chairman and CEO, Machinima) examine how companies that provide programming via streaming video and video-on-demand now operate as creators and studios.

NEW REALITIES IN TV: CURRENT TRENDS IN NON-FICTION PROGRAMMING
Lacey Rose, Senior Television Writer for “The Hollywood Reporter,” moderates a discussion with Ryan Seacrest Productions CEO Adam Sher (“Shahs of Sunset,” “Melissa and Tye,” “Jamie Oliver’s Food Revolution”), Charlie Corwin (“Inkmaster,” “Swamp People,” “Storm Chasers”), Arthur Smith (“Hell’s Kitchen,” “Kitchen Nightmares with Chef Gordon Ramsay”) and Andrew Adashek (Television Creative Partnerships, Twitter) about how the models for alternative programming are growing more diverse and ambitious, and how social media has rearranged the production landscape.

MARKETING INNOVATION: FINDING AND KEEPING YOUR AUDIENCE
President of Sony Digital Marketing Dwight Caines (THE AMAZING SPIDER-MAN, 21 JUMP STREET, THE VOW), President of Insurge Pictures and Paramount Digital Amy Powell (PARANORMAL ACTIVITY, TRANSFORMERS, JUSTIN BIEBER: NEVER SAY NEVER), Troy Carter (Founder and CEO, Atom Factory) and Steve Tihanyi (General Director, Branded Entertainment and Marketing Alliances, General Motors) talk with moderator Anthony Batt (President, Katalyst) about new marketing technologies – from traditional studio prints and advertising (P&A) spends to micro-budgeted indies’ guerilla marketing, celebrity and brand integration and social media – and how a savvy producer can put those tools to work.

FRANCHISE BUILDING: CREATING AND SUSTAINING STUDIO TENTPOLES
Successful franchises have become the holy grail of the studio film business. Moderator Kevin McCormick (THE LUCKY ONE, ARTHUR, HARDBALL) joins Debra Martin Chase (SPARKLE, THE SISTERHOOD OF THE TRAVELING PANTS 2, THE PRINCESS DIARIES), Lorenzo Di Bonaventura (TRANSFORMERS, GI JOE, RED), Nina Jacobson (THE HUNGER GAMES, ONE DAY, DIARY OF A WIMPY KID) and Todd Phillips (THE HANGOVER, DUE DATE, OLD SCHOOL) for a look beyond the box-office numbers at what it takes to franchise your production.

LIONSGATE RISING: A CONVERSATION WITH MICHAEL BURNS
In this conversation moderated by PBC co-chair Gary Lucchesi (THE LINCOLN LAWYER, UNDERWORLD films, MILLION DOLLAR BABY) Lionsgate Vice Chairman Michael Burns discusses the studio’s incredible growth and their unique approach to content, distribution and creative relationships with producers.

TODAY’S “HIT” BUSINESS: A CONVERSATION WITH MARK GORDON
What does it take in today’s crowded market to launch a stand-out new show, refresh a renewed series or produce a movie or franchise to critical and commercial success? Moderator David Picker (Board Member, PGA and Chair Emeritus, PGA East) talks with PGA President Mark Gordon (“Grey’s Anatomy,” “Criminal Minds,” 2012) about his time-tested rationales behind what makes a “hit” in the current Golden Age of television, and how well-produced movies connect with new audiences.

HOW TO GET HIRED ON A TV PRODUCING TEAM
In this “interview technique clinic,” John Ziffren (“The Larry Sanders Show,” “Switched at Birth,” “Greek”) leads Ed Lammi (Executive Vice President, Production, Sony Pictures Television), Janet Carol Norton (Television Agent, ICM), Susanne Daniels (Strategic Advisor, OWN; Former President, Lifetime and WB Television) and PGA National Executive Director Vance Van Petten in a discussion about the skills and preparation that producers need when looking for job.

GAME CHANGERS: WHERE MOVIES SHOULD BE GOING
Certain films spark a new direction in moviemaking. Michael Shamberg (CONTAGION, ERIN BROCKOVICH, PULP FICTION) talks with Ceán Chaffin (THE GIRL WITH THE DRAGON TATTOO, THE SOCIAL NETWORK, FIGHT CLUB), Michael De Luca (MONEYBALL, THE SOCIAL NETWORK, 21), Mark Johnson (THE NOTEBOOK, THE CHRONICLES OF NARNIA, RAIN MAN) and Doug Wick (THE GREAT GATSBY, MEMOIRS OF A GEISHA, GLADIATOR) about the key elements of a “game changing” film, and how producers are reinventing commercial filmmaking.

THE MILLION-CHANNEL UNIVERSE: CREATING POPULAR ENTERTAINMENT IN THE YOUTUBE AGE (SPONSORED BY YOUTUBE)
The explosion of social media has made it possible for anyone to create a channel on the Internet, and Tim Shey (Director, YouTube Next Lab) examines how to grow audiences of scale and sustainable businesses to succeed and build hits and brands online.

SMALL WORLD: THE CHALLENGES OF GLOBAL PRODUCTION (SPONSORED BY RALEIGH STUDIOS)
Moderator William Stuart (Co-Chairman, PGA International Committee) takes a deep dive into the evolving world of global production with Ashok Amritraj (Chairman & CEO, Hyde Park Entertainment), Graham King (HUGO, THE DEPARTED, THE AVIATOR), Jon Jashni (President & Chief Creative Officer, Legendary Pictures) and Walter Parkes (FLIGHT, MEN IN BLACK 3, GLADIATOR) for a probing discussion about what it takes to be a storyteller on the world stage.

THE COMPLETE PACKAGE: MAKING MOVIES IN THE STUDIO SYSTEM
PBC Co-Chair and moderator Tracey Edmonds (JUMPING THE BROOM, SOUL FOOD, GOOD LUCK CHUCK) talks with Barry Mendel (BRIDESMAIDS, SERENITY, THE SIXTH SENSE), Will Packer (THINK LIKE A MAN, TAKERS, STOMP THE YARD), Christina Steinberg (RISE OF THE GUARDIANS, BEE MOVIE, NATIONAL TREASURE) and Scott Stuber (BATTLESHIP, SAFE HOUSE, COUPLES RETREAT) about getting a motion picture greenlighted, the dealmaking process and how the interconnected dynamics of distribution, marketing and merchandising have an impact on closing the deal.

NO EXCUSES! WITH LAWRENCE GORDON
Legendary producer Lawrence Gordon (DIE HARD, HELLBOY, WATCHMEN) returns to the stage for his always-popular presence at the Produced By Conference to deliver insights into the nature of producing and working in Hollywood with his trademark candidness and humor. No press allowed.

GREENING SCREENS: SUSTAINABILITY & INNOVATION
PGA President Hawk Koch (SOURCE CODE, PRIMAL FEAR, WAYNE’S WORLD) moderates a session revealing how PGA Green initiatives, in collaboration with the six major studios, are leading the entertainment industry forward in the reduction of carbon emissions. Find out how “going green” can actually save your production money.

ON THE LOT AND IN THE CLOUD: BRINGING YOUR TEAM TOGETHER AT SONY
(SPONSORED BY SONY PICTURES STUDIOS & SONY PICTURES TECHNOLOGIES)
Charles Falcetti (Executive Vice President, Production Services, Sony Pictures Studios) presents Sony Pictures Studios’ all-inclusive services, including incentive plans and rebates on bundled services. John Vickery (Sony Pictures Technologies) will then share how Sony has been building tools to drive file-based digital production and post-production, and how Sony is working to join all elements in the cloud as “Media Cloud Services” and make them available to professionals industry-wide.

GLOBAL PRODUCTION INCENTIVES: AROUND THE WORLD IN 75 MINUTES (SPONSORED BY ENTERTAINMENT PARTNERS)
Entertainment Partners executives John Hadity (Executive Vice President of Financial Solutions) and Joe Chianese (Senior Vice President of Tax, Business Development and Production Planning) discuss domestic and international production incentives, including which areas are the most active, and which are being affected by legislative changes.

CLOUD PRODUCTION: REAL WORLD STORIES OF PRODUCING IN THE CLOUD (SPONSORED BY SCENIOS)
Five-time Emmy Award-winner Jeff Wurtz (“Inside the Actors Studio”), Hunter Gray (ANOTHER EARTH, HALF NELSON) and moderator Mark Davis (CEO, Scenios) cut through the clutter to examine three real-world examples of the cloud being used in production.

BEST OF BOTH WORLDS: WORKING WITH THE NEW SAG-AFTRA (SPONSORED BY SAG-AFTRA & SAGINDIE)
Now that there is one performers’ union, SAG-AFTRA, producers will find it even easier to become a union signatory. SAG-AFTRA Co-Presidents Roberta Reardon and Ken Howard join David White (National Executive Director, SAG-AFTRA), Joan Halpern Weise (Co-Assistant National Executive Director, Contracts, SAG-AFTRA), Ray Rodriguez (Co-Assistant National Executive Director, Contracts, SAG-AFTRA) and Darren Michele Gibson (Director, SAGIndie) in a discussion about the process of hiring union talent and the contractual obligations of using professional performers. The panel will also address the positive impact these factors can have on distribution opportunities, and review the unique, budget-boosting “diversity in casting” incentives available to producers under SAG-AFTRA’s low budget and independent agreements.

SMART CONTENT AND CONSUMERS: NEW CONSUMPTION TRENDS (SPONSORED BY PACKETVIDEO CORPORATION)
Explore trends in online media services and content delivery with Jim Rondinelli (Senior Vice President, Corporate Development, PacketVideo) and discuss how technologies like the connected digital home, sharing capabilities, social media and online content consumption are reaching average consumers.

HOW MUSIC HELPS TELL YOUR STORY: MUSIC SUPERVISOR & PRODUCER PARTNERSHIPS (SPONSORED BY THE GUILD OF MUSIC SUPERVISORS)
Dondi Bastone (THE DESCENDANTS, SIDEWAYS, POLLOCK), Jim Burke (THE DESCENDANTS, CEDAR RAPIDS, ELECTION), Liza Richardson (“Friday Night Lights,” “Touch,” “Hawaii Five-O”) and Jason Katims (“Friday Night Lights,” “Parenthood,” “Roswell”) explore how producers convey the abstract qualities of tone and feeling through music, and how music supervisors translate it all into a compelling soundtrack.

AS SEEN ON(LINE) TV: PRODUCING FOR AN ON-DEMAND WORLD (SPONSORED BY HULU)
JD Walsh and Hagai Shaham, the respective creator and executive producer of Hulu’s first original scripted series “Battleground,” discuss their experience developing and producing the show for Hulu. Together with Hulu’s Head of Development, Charlotte Koh, they will share valuable insights into how the on-demand, digital distribution model encourages greater creative ambition.

DIGITAL CINEMA: ARMAGEDDON FOR OLD-TIME THINKERS (SPONSORED BY CINEDIGM)
Led by Chris McGurk (Chairman of the Board and CEO, Cinedigm) this in-depth and candid discussion with agents, producers, exhibition leaders and financiers addresses the new business and distribution models that digital cinema has created for feature films and documentaries.

VISUAL EFFECTS: NEXT GENERATION STORYTELLING (SPONSORED BY DREAMWORKS ANIMATION)
DreamWorks Animation leads a discussion with feature and VFX producers about how their collaborative process makes possible some of the most extraordinary stories and images.

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