Dave Wong, who has had a 19-year career in film and TV, will oversee all current marketing efforts for Arenas, which bills itself as the leading Latino film marketing company. Specifically, Wong’s mandate encompasses publicity, promotions, media and creative for such clients as Warner Bros. Pictures, 20th Century Fox, Walt Disney Studios, Icon and Relativity Media. Wong is also charged with initiating a general marketing division for the company as it seeks to expand beyond its entertainment base. Before joining LA-based Arenas, Wong was VP of National Publicity at Walt Disney Pictures. He also worked at Access Hollywood, E! Entertainment Television and Morgan Creek Productions. “I am very pleased that Dave Wong has joined the team. Dave and Arenas have made marketing magic in many projects before and I am sure under his leadership the Arenas marketing team will reach new levels of success,” Arenas founder and CEO Santiago Pozo said in a statement.


Interesting choice, as I had no clue Mr. Wong spoke Spanish or had a connection with the Hispanic community–both which are pretty important for a Hispanic marketing agency.
So typical. This industry does a pathetic job of recruiting and hiring from the Hispanic community. You’d never know we live and work in a city with the largest Latino population in this U.S. So lame.
One of the best “Out of the box thinker” there is!
All I have to say is WTF . . why would this so called “leading Latino film company” hire an Asian person to do their Hispanic marketing?! I dont care how progressive anyone is or thinks they are . .if you are not engrained in the culture or know the language, you are already 2 steps behind your competitors in this game. Epic fail.
How do you know he doesn’t have Hispanic blood in him? He could be mixed.
Run, Mr. Wong. Run the other way. Trust me.
Great choice. Smart guy who brings a lot to the table.
Love this!
This is a great move. Good for them.