The blockbuster will run on more than 100 IMAX screens in North America from April 27 to May 3, the large-screen theater company and Lionsgate announced this morning. They say “overwhelming demand” propelled the decision to bring the film back. “The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” the theater company’s president Greg Foster says. The movie has grossed more than $533M worldwide since March 23, and $13.2M of that came from its one-week run on Imax.
By DAVID LIEBERMAN, Financial Editor | Friday April 20, 2012 @ 9:34am EDTTags: IMAX, Lionsgate, The Hunger Games
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This article was printed from http://www.deadline.com/2012/04/hunger-games-revisits-imax-for-a-week/
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