James Cameron will be addressing the 2012 NAB Show at the Las Vegas Convention Center. The session is titled, appropriately enough, “The Secrets of Making 3D Profitable”, on April 16th from 10:30 to 11:45 AM conducted by Cameron and Vincent Pace for their company Cameron | Pace Group (CPG). The decription of the session follows:

CPG is the leader in integrated 3D technologies and production services having supported dozens of feature films and more than 200 sports productions to generate more than $8 billion in box office. Before CPG, broadcasters were unable to make a viable business case for 3D. But now, CPG’s revolutionary 5D solutions enable crews to shoot 2D and 3D at the same time, without a significant increase in production cost or personnel. By focusing on meeting the creative, technical, and cost demands of productions, CPG elevates the entertainment experience while making 3D profitable for broadcasters and filmmakers.

In this session, CPG will reveal the strategy and the details behind 5D productions, including the ESPN Winter X Games where 35 rigs were used to accomplish the largest 5D production in history. See how only the 5D methodology enables broadcasters to increase revenue by integrating 3D into their existing 2D business model.

The NAB Show, held April 14-19, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, NAB Show describes itself as the ultimate marketplace for digital media and entertainment.

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