BREAKING… AMC Theatres made the announcement today and is adding more shows at participating locations. The May 3rd event will feature 6 Marvel movies including the May 4th midnight release of Marvel’s The Avengers in RealD 3D. Price is $40 for the marathon of movies, an event lanyard, and maybe a pair of limited-edition Avenger character RealD 3D glasses if supplies last. I think this amply demonstrates that fans will pay extra for theatrical events. Remember when Dreamgirls opened in 2006 a week ahead of release with a $25-per-ticket event playing 10 days in three theatres with reserved seating, themed lobby displays, merchandise booths, and a limited-edition program? The advance tickets for what’s billed as ’The Ultimate Marvel Marathon’ sold out at 10 AMC locations across the country a month ahead of the event: AMC Empire 25, New York AMC Downtown Disney 24, Orlando AMC Sunset Place 24, Miami AMC Downtown Disney 12, Los Angeles AMC Burbank 16, Los Angeles AMC Ontario Mills 30, Los Angeles AMC Loews Boston Common 19, Boston AMC Garden State 16, New Jersey AMC Loews Metreon 16, San Francisco AMC Courtney Park 16, Toronto. The 6 Marvel movies which begin playing at 11:30 AM are (in order): Iron Man, The Incredible Hulk, Iron Man 2, Thor (presented in RealD 3D), Captain America: The First Avenger (presented in RealD 3D), and Marvel’s The Avengers. AMC operates 347 theatres with 5,048 screens across the United States and Canada.

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