
UPDATE: Levity Entertainment Group, known as a generator of comedy programming, has issued a press release on Norm Aladjem’s arrival from Paradigm. At Paradigm, owner Sam Gores will be overseeing the talent department and has set veteran agent Andrew Ruf to replace Aladjem. Ruf is a 15-year vet of Paradigm who ran the motion picture finance department, and whose clients include Laurence Fishburne, Andy Garcia, Adrien Brody and Kim Basinger. Ruf will work closely with Sarah Fargo, who runs the New York talent department and has clients including Philip Seymour Hoffman and Gabriel Byrne. Erwin Moore continues as head of Paradigm’s TV talent department. Levity’s release is at the bottom:
EXCLUSIVE: Norm Aladjem has just announced his exit from Paradigm, where he was a member of the management committee and head of the agency’s talent department. He is going to Levity Entertainment Group. At Paradigm, he was a key piece of the agency’s talent manpower, and repped such clients as Katherine Heigl, Julie Bowen, Peter Facinelli, Sharon Stone, Gabrielle Union and Kim Basinger. He also reps Larry the Cable Guy, Jeff Foxworthy and Bill Engvall, who will continue with their long-time manager J.P. Williams. Here’s his statement to Paradigm staffers:
To my Paradigm family,
I have a friend who doesn’t like to say goodbye. Instead, he always says “see you in a minute”.
I am writing to let you all know that I am leaving the agency business to become President of Levity Entertainment Group.
Levity is a vertically integrated entertainment company with production, digital, management, and branding/licensing divisions. Its partners also own numerous comedy clubs around the country.
I have been an agent for almost seventeen years, eight of them here at Paradigm. Sam has been a wonderful mentor and friend and I leave with more than a little sadness. Yet the opportunity to help guide a cutting edge company involved in content creation and distribution across multiple platforms of traditional and digital media was simply too exciting a challenge for me to ignore. In my new position I will get to flex very different muscles than one does as an agent.
Under Sam’s leadership Paradigm has accomplished amazing things, and no doubt will continue to do so. We expect that the clients whose lives I’ve been a part of will continue on with Paradigm, and I will be here to help make all the transitions smooth and orderly.I will miss our clients.
I will miss being in the battlefield, although I know that different battlefields await me.
And most of all I will miss my Paradigm family. We’ve laughed together, cried together, toiled together and celebrated together. Those memories will be and remain a part of me forever.
See you in a minute.
Norm
—
Here is the press release from Levity:
CULVER CITY, CA — April 20, 2012 — Norman Aladjem is joining Levity Entertainment Group as President, it was announced today by Levity Chairman Robert Hartmann. Aladjem comes to Levity after eight years with Paradigm Talent and Literary Agency, where he was Chairman of the management committee.
“Levity’s business, which has always been strong in live comedy, comedy talent management and television production, has grown and become more diverse. We’re delighted to have an A-list executive — with experience in every entertainment vertical — join us as we further expand to take advantage of emerging opportunities in both traditional and digital packaging and production,” said Hartmann.
Levity Entertainment Group manages one of the industry’s largest rosters of comedy talent, owns one of the nation’s largest groups of comedy clubs and live performance spaces, and has produced more than 500 hours of award-winning programming for cable, network and first-run syndication. The company’s recent expansion includes producing original content and digital IP that is measurably driving talent and brands.
“Talent today needs career architecture that includes directly produced and owned properties, and that takes full advantage of digital, mobile and social distribution platforms. Levity’s unique combination of assets can propel the next generation of talent,” added Aladjem.
Aladjem has been at Paradigm since 2004. In addition to his executive responsibilities at the agency, he oversaw the agency’s talent department and his personal client list included such stars as Katherine Heigl, Sharon Stone and Larry The Cable Guy. Previously, Aladjem was Chairman and CEO of Writers and Artists Agency, a leading talent and literary boutique which Paradigm acquired in 2004. Aladjem received his J.D. from the UCLA School of Law, practiced law at the renowned entertainment law firm Armstrong, Hirsch, Jackaway et al, founded a personal management company called Innovative Talent, Inc., and produced the motion picture “Firewalker.”


Awesome, well respected goodbye letter.
one of the best-smart-honest-kind-wish him the BEST!!!
Good luck Norm. You deserve it!
I always liked Norm. Very smart, nice man. I’m sure he’ll be great in his new job…
Norman is a talented guy in his own right and I still owe him dinner for doing a big favor for my comedy group many years ago. Congrats to him. He’s one of the good guys!
How does this move change Levity’s ranking against the other management companies?
And what chance is there that Foxworthy & Co. migrate to Levity?
Refreshing to read about an agent leaving an agency on good terms – it’s such a rarity of late. Good for Norm. Good for Sam. Good for the industry.
Just got off the bus? Are you kidding? “on good terms”??? What: do you think they’re gonna make a statement about how much they loathe each other? Please.
Wonder how this will affect Levity’s clients…
A really great guy. I wish him well.
Going from the fringes of the business to the outer fringes. Good luck, and wrap up warm out there in Siberia.
Amazing comments, truly amazing. Good terms? Nice guys? Sam as mentor? C’mon folks, anyone remotely connected with this place can easily surmise a scenario much more likely: these guys were at each other’s throats in the backdrop of a failing very badly run agency; Sam (referred to by senior agents there as “Fredo”)had effectively been removed from running the place as his brothers payed the ridiculous overhead and ensconced him in surroundings wildly out of line with a struggling business; tensions between partners, an inexperienced group of agents, etc etc. An outside consultant had even been brought in, a bean counter connected with one of the wealthy brothers to watch “Fredo” and oversee the place and try and see if it could be turned around and made viable; the special consultant–more suited to the acquiring of an ink jet company–neglected to learn word one about the talent business or indeed show business. This very likely began a cycle of nervousness, fear, and court-jester playing to a removed king. In this atmosphere Norm became power mad, opportunistic and envious of others in the company who might rise and help the place. Norm became rude, unresponsive to any serious client matter and more devoted to palace intrigued, which included cleaning house–according to his personal goals–and also positioning his friends. There is always a first moment in these things, a sort of moment of the beginning of the end–it is a tale told in Hollywood a trillion times in every failed, and even successful companies. I think the first sign can probably be traced to Norm’s firing of Gary Oldman as a client from the agency, which he did with no explanation whatsoever. Just wait–inside details will all come out, everyone of them…stay tuned…
Nailed it. You have guys sitting there ie; Brad S. who collect a paycheck and just are no longer driven. They are not interested in the fight. This place is a bank and the employees just take the money and run.
“Fredo” knows he is a joke… you don’t need to call him out on it.
Anyone who knows Norman knows he’s one of the best, and one of the most decent guys in the business.
Whatever the reason he chose to leave Paradigm, it will be a loss for them. Whatever the reason he chose to go to Levity, it will be a gain for them.
Any day you do business with Norman is a good day. I hope I have plenty of good days ahead.
Heigl avail? Go agents go!!
this is an amazing opportunity for norm to move to manhattan beach and take advantage of the great air and public schools for his kids. and with the widening of the 405, maybe he can still have lunch with the rest of us once a month. best wishes.
A warm and genuine guy, worked with him a few years back. Smart and affable, he stands out in the most positive ways. Congratulations.
The downward Paradigm spiral continues….
Stay tuned; there’s more coming…
Im a nobody and he always made me feel like a somebody. Good guy.
Well, this should be exciting for the resumption of my stand-up comedy career. Now to find some material.
A few years back, I flirted with the idea of becoming an agent and went through a series of interviews with Norm and his team. He was a gentleman and made me feel welcome at the agency. I’ve since had the pleasure of doing a couple of deals over there with Ruf and can see that that they run a tight ship. Good luck, Norm.
The best thing about Norm is his ambition. However, he is arrogant, has no taste, no integrity, he is a bully (with those qualities, it is amazing he isn’t running Hollywood.) Paradigm is very lucky to be done with him.
They are all leavingParadigm. That beautiful building will be empty soon – left with nothing but the ghosts of dead TV stars and crying secretaries.
Andrew Ruf running a department! ROTFL!