The Oprah Winfrey Network has reached a deal with Comcast Corp that will increase the number of Comcast homes where the struggling cable network will be available. The new number is up to about 17 million from the current 14 million, the Wall Street Journal reported. That will increase OWN’s availability to 83 million homes from the current 80 million. Comcast will also begin paying a fee to carry OWN beginning next year. The amount was not disclosed, but OWN currently averages about 2 cents per subscriber home per month, the Journal said. SNL Kagan estimated OWN’s average subscription fee will rise to 15 cents a subscriber per month or more than $153 million for next year, up from $29 million this year, the Journal said. OWN has struggled in ratings and recently fired about 30 employees and canceled Rosie O’Donnell’s talk show. Ratings also improved during the first quarter of 2012 as Winfrey put in more screen time on the network, a joint venture between Winfrey’s HARPO and Discovery Communications. Ratings were up 21% for the quarter, and Winfrey’s interview with Whitney Houston’s family attracted 3.5 million viewers, and her show with Lady Gaga was seen by more than 800,000. Those two shows boosted March viewership 35% over the same month in 2011 and elevated OWN to 29th place among 97 ad-supported cable networks for the month.
Related: Discovery Write-Down Expected With OWN Likely To Lose $142.9M In 2012


You can have all of the subscribers in the world but if you don’t have the programming or the people wanting to watch, what good is it??
Go with “Good Times” repeats.
if they are pushing 3m more subs as a major release in light of the programming fails and layoffs then no solutions for the core problem are in sight. own could have been a contender. but, ironically, it’s dysfunctional culture could not produce a viable vision. sadly poetic. but i guess we do teach, or try to, what we most need to know.
If anyone from OWN or Comcast bothers to read this, know that I do NOT watch OWN in the Atlanta market because it isn’t offered in HD. Sorry, but I live in the 21st century and I can’t be bothered with tv that isn’t in high definition. You’d think this would be an important market for OWN, but I guess Comcast’s confidence in OWN isn’t strong enough to merit an HD channel.
It won’t help unless its put on the basic tier. I know in my area, OWN is on a higher tier on Comcast yet on a basic tier with Directv
They can have every single cable operator in the world to air this drivel of a network, but it won’t help to increase the numbers/ratings for the sad sack of programming they currently have on there. After Oprah shot off her piehole about the soaps not being engaging enough as programming for her network, she cost herself millions of viewers as a result. Having to beg to get viewers is as low as one can go. Simply put…if she doesn’t appear on any of her shows on her own network, it generates nothing but is she is on, then it generates something.
Of course, the reason that OWN averages less than 250,000 viewers is that the BASE of subscribers has not been big enough.
So that was the problem!
Until these genuises realize that no one is willing to pay for OWN, they will continue to fail. Put it on the free cable tier. Duh.
It will take at least 5 years for this channel to compete with the top cable networks.
Yes, it’s over, call it a day
Sorry that it had to end this way
No reason to pretend
We knew it had to end some day, this way
Too much, too little, too late to ever try again
Too much, too little, too late, let’s end it being friends
Too much, too little, too late, we knew it had to end
Ah, it’s over
It’s over
Comcast. OWN, (people ask : why didn’t Oprah buy the soaps? Because that would be stepping on B.E.T.’s toes people : the like-minded and interested shall inherit the air waves is the Plymouth Rock of her endeavor; and that’s not B.E.T. by the way – nice, fun channel) and still no daily Washington-based B.B.C. World News report on BBC America let alone more and more original programming? Brian Roberts, no Camp Allen this year for you! You are banished to Wildwood, NJ this summer!
Oprah had an honest, cogent response to OWN’s shortcomings this morning on the CBS morning show. No spin,which was refreshing. She more than accepted her share of the blame. From CNN to ESPN to the latest crop of wanna-be successes, how many networks were slow out of the gate ?…answer, most all of them. You don’t pull 25 years of those kinds of numbers without knowing a LOT about television. This Comcast deal is another good move. If networks that cater to the military and to fisherman can remain viable, I’d put my money on Winfrey.
OWN needs time.Oprah needs time. OMG her TV show just ended in May of last year. Let’s remember that this smart,well educated,gifted person has already proven what she is made of. Her sense of business is unprecedented. It’s no accident that she is successful. OWN will survive!