With the Easter/Passover holiday approaching, adult 18-49 usage dropped 5% last night, with most series posting even bigger week-to-week drops. CBS’ The Big Bang Theory (4.2/14 in adults 18-49) was down 7% from last week’s fast national but still ranked as the top program of the night in 18-49, beating Fox’s American Idol. Rules Of Engagement (2.7/8) was down a tenth from last week’s fast national, flat with the final. Person Of Interest (2.9/8) was down 12% from last week but edged ABC’s Grey’s Anatomy (2.8/8) for the first time. The Mentalist (2.4/7) was down 11% to tie its series low but still won the 10 PM hour.
Following Grey’s, which was down 7% from 3 weeks ago to a season low, the series premiere of Shonda Rhimes’ new drama Scandal pulled in a 2.1/6 in 18-49. That was in line with the fast nationals for ABC’s most recent drama premieres, GCB (2.2) and Missing (2.0) and the most recent Private Practice original in the Thursday 10 PM slot (2.2). While not a great number, given how poorly most 10 PM shows have been doing lately and the depressed levels last night, a 2.1 rating qualifies as a decent result. Speaking of Missing, the drama fell another 7% to a new low of a 1.4/5.
NBC’s Community (1.3/5) dived 24% from last week to a series low. Remarkably, the comedy still ranked as the NBC’s highest-rated program of the night for a third straight week with The Office in repeats. All of NBC’s originals were down double-digits from last week to series lows. 30 Rock (1.2/4) was down 20%, Up All Night (1.1/3) down 15% and Awake (0.9/3) down 10%. Fox’s American Idol (3.8/12) was down 10% from last week’s fast national. Touch (2.3/7) dropped 15% to a new low.
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