Some PBS and NPR stations may be in for an election year bonanza if today’s ruling from the U.S. Court of Appeals in San Francisco stands. Justices overturned part of a statute that bars federally funded public broadcasters from accepting political and issue ads; they upheld the ban on commercials for goods and services from for-profit entities. The law was designed to keep public broadcasters from feeling financial pressures to reach a mass audience, which could result in less public service programming including educational shows for kids. But the court said that “neither logic nor evidence” show that stations would abandon their public service mission in order to score issue and political ads. Lawmakers’ decision to let stations accept ads from non-profits was “fatal” to the case that the FCC made to defend the law. “That is the kind of picking-and-choosing among different types of speech that Congress may not do” under the First Amendment without proof that it’s needed to serve a “substantial interest,” the court said.
But the justices were split. Judge Richard Paez said, in a dissent, that “for almost 60 years, noncommercial broadcasters have been effectively insulated from the lure of paid advertising.” If the majority decision stands then it “could jeopardize the future of public broadcasting.” Following the decision, activist group Free Press urged public broadcasters to reject attack ads. Viewers “don’t want to see Sesame Street being brought to them by shadowy Super PACs,” CEO Craig Aaron said.

In other news, Oscar the Grouch came out in support of Mitt Romney today.
If this is the case, then I hope not to see any more pledge drives by these PBS affiliates if they’re going to take on the political ads now. It seems like these twice a year begging for money marathons are increasing four-fold now.
With due respect, Zeke, those pledge drives “begging for money” are asking for noncommercial funds from the public audience so that PBS and NPR can report on a range of topics far broader than those topics limited by corporate interests such as reporting on noncommercial single payer health insurance or examining the corporate newsmedia itself. If NPR and PBS has to depend on commercial funding of political ads rather than public contributions we will lose a degree of access to a broader spectrum of truth, not always perfect but better than the restricted corporate version of truth. There is already a lot of corporate underwriting of public media but outright commercial political ads will weaken the noncommercial public voice in media. So I for one don’t mind those “marathon” pledge drives which often feature some kind of wonderful concert to keep us entertained while writing our checks.
This takes Public BullShit and National Propaganda Radio to a whole ‘nother level. Bravo!
Insane.
Once again the 9th Circuit takes a dump in the SCOTUS inbox. The Supremes have more important things to do than keep cleaning up their mess.
Politics is the only type of advertising — and programming — which taxpayers should not be asked to support.
Honestly, would accepting issue-oriented or political advertising be any worse than those interminable pledge drives in which PBS stations run the same self-help pablum and decades-old Victor Borge concerts over and over and over again?
Terrible, terrible news, and only 3 comments before mine? Sad.
The money spent on political advertising is a revolving door – the ‘media’ propagandizes for the richest candidates, the richest candidates pay them back via money spent on ads – and the American public is too stupid to care about what’s going on or to realize that if we all got together, we could put an end to it all.
This is just one more nail in the coffin for much-needed campaign finance reform. The media never bring it up because ad revenue is what helps keep the media executive’s kids in private school.
Wonder what Bill Moyers has to say about all this?
This just gives further impetus for the government to pull the plug on PBS. It’s been a propaganda tool for years and now those silly SanFran judges have made it legal. Hope President Romney’s first act will be to tell Big Bird to get a REAL job and stop living off welfare. Bite it Elmo!