The 47th Annual Academy of Country Music Awards on CBS (3.1/8 in adults 18-49, 13 million total viewers) was down 6% in 18-49 from last year to log its lowest demo rating since 2008. Still, the three-hour broadcast ranked as the highest-rated and most watched program of the night, delivering a nightly victory for CBS.
ABC’s Once Upon A Time (2.7/8, 8.2 million) slipped another tenth to a new series low. Desperate Housewives (2.6/7) was even, while GCB (1.9/5) continued its seesaw ratings run, down 10% to a series low after a 10% gain last week. Fox may have been affected by the blackout of Tribune stations on DirecTV though the impact was limited to about 1% of the country. Sophomore Bob’s Burgers (1.6/4) and veteran Family Guy (2.5/6), which debuted the trailer for Seth MacFarlane’s first feature, Ted, were down double-digits — 20% to a series low and 11%, respectively. American Dad (2.0/5) was flat. The three-hour (!) Celebrity Apprentice (1.8/4) on NBC was also even with last week’s two-hour edition and doubled the demo delivery in the 8 PM hour of Harry’s Law last week.
TV Editor Nellie Andreeva - tip her here.