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Whether it is viewer fatigue in the homestretch of a long broadcast season or just the onset of warm weather, TV usage levels continue to drop and with them TV ratings too. Last night’s highest-rated program was Fox’s American Idol (3.9/13 in adults 18-49), which was down 7% from last Thursday’s fast national. It currently matches a series low but will likely be adjusted up in the final. Touch (2.1/6) was down 9% to a new series low. Fox (3.0/9, 11 million) still won the night in 18-49 and total viewers.
ABC’s Missing (1.3/4) slipped a tenth from last week for a new low. But veteran Grey’s Anatomy (3.2/9) perked up, up 10% from last week. At 10 PM, rookie Scandal (2.1/6) was steady, even with its fast national from last week and up a tenth from the final. Veteran comedy Rules Of Engagement (2.2/7), the only original on CBS last night, was down 19% from last week when it also followed a Big Bang Theory repeat.
NBC’s Community (1.3/5) was down a tenth from last week to tie its series low. At 8:30 PM, 30 Rock (1.5/5) was the only other series besides Grey’s in positive territory last night, up a tenth from last week. The Office (2.2/6) was up a tenth from the fast national, flat with the final. In its new (for this season) 9:30 PM tile slot, Parks And Recreation (1.8/5) picked up where it left off before its six-week hiatus, matching its rating for its most recent original in the 8:30 PM slot. At 10 PM, Awake (0.8/2) was down 11% from last week to a new series low. The CW’s dramas also hit lows: The Vampire Diaries (1.0/3) was down 17% and The Secret Circle (0.5/1) down 17%.
TV Editor Nellie Andreeva - tip her here.
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It’s so sad to see Awake’s ratings so low. I think it’s a great show and written well.
I’m not. I gave up after 4 episodes because I can’t stand the wife, and the story was going nowhere. It was an interesting idea, but poor execution.
It makes me sad too, but I understand why its ratings suck. In addition to the abysmal acting by the wife, if you stack this show up against any other procedural (which is what it’s become, so let’s compare apples to apples here), the scenes are longer and the act breaks are weaker (almost like it’s a page-count thing rather than a dramatic beat). It’s a good enough show that people who want to watch it (like me) will, but it’s not good enough to keep strangers to the show engaged long enough to grow its fanbase.
It’s a shame because those problems are pretty superficial and can be addressed by fairly simple rewrites… Who’s running this show? Kyle Killen needs to run these scripts by Howard Gordon before they shoot!
smh……..Awake deserves more viewers. Unlike those crappy canceled shows the other networks were looking to pickup, a cable network should pickup Awake.
Agree. Best acting on tv apart from Breaking Bad. Issacs is sensational. Clever writing, emotional stories, great lead, I feel bad for the people who made it. It’s too clever for network or at least it requires the audience to watch. I’ll bet most of the people who’d like this are watching it somewhere other than on their tvs: Hulu, NBC.com, DVR etc. Shame it wasn’t on cable.
Ugh, c’mon Community! It needs to get renewed so I can replace Chevy next season…
What’s happening with Awake is something I always feared would happen. Even though I liked the concept & wanted to watch-I didn’t because I thought its’ ratings would fall and that’s exactly what’s happened. I do agree that it is a shame. I wish something within the mindset of Nbc itself would change. This Greenblatt guy needs to have some sort of a plan for this network. Or,are they just coming back this fall with the same failed approach so that Nbc can fall even further behind everyone? As for the CW,that 0.5 for Secret Circle is horrible! Knowing the CW-they’ll renew it along with some of their other dreadful programs. IMHO-the CW should just cancel EVERYTHING & go with all-new pilots for the fall season.That may sound drastic,but,why not? At this point what have they got to lose? Some choices we have on broadcast tv huh? Nbc is dying a slow death & the CW’s been in a coma for years,but,noone pulls the plug. Thanx Nellie.
Jennifer, the CW, like NBC, is desperate to make anything stick no matter what the ratings might entail. There are so many loose ends to most of these shows and not having other quality shows to fit into the available timeslots, it’s no wonder BOTH networks are starving for some kind of good news. The CW continues with their blunders of rerunning stuff left and right and offering one-dimensional shows whereas NBC is just trying to burn off the remaining shows from the Bromstad/Zucker regime to just call it a wash of a season and start building under this new leadership for fall 2012
I can’t tell if the Office has stopped trying to be funny or if it’s supposed to be some sort of metacomment on the the death of comedy with Catherine Tate appropriately cast as the Grim Reaper.
Could do without Catherine Tate but I like this season of the Office more than I ever have. This is a hugely unpopular opinion but I found Michael to be completely unlikable. He was just as over the top as Catherine Tate. In fact I like him less. He character was too bratty for me to enjoy. I was done once they had him start his own company for those few episodes. It was completely unbelievable. I love the new Jim and Pam. They’re not so smug and untouchable. They seem like a normal sweet couple. I hated watching them pine for no reason. Her jerk fiance was not enough reason to keep them apart. Didn’t care. Now they’re fun and cute, and seem more apart of the group than they ever have. And Erin is just delightful. If any character deserves a spin-off it’s hers.
Used to watch Idol. Was a crazy superfan for a while! But I’m not a teenager anymore. (I’m a 25 year old grad student) It was an intriguing show, but there are so, so many intriguing shows now. It’s fun to sample new shows here and there, it’s like, just flirting — you don’t have to commit at all to an entire season to get what you want. Had some very telling one-on-one exchanges with other former teenage Idol superfans that, in retrospect, changed how I thought about the show. You could tell some of the singers were talented, maybe a little all over the place, innocent, just sucked into the Hollywood thing, but others, looking back, were game players, through and through. The shows I watch now have to be really real, not reality based. Oops — the first cams for The Lucky One are up — gotta start the download and head to class!
I know at the moment it is hip to bash Shonda Rhimes, but damn Grey’s was good last night. Not so easy to do when approaching 200 episodes. Just a sturdy soap that does what it does well. And nobody lately seems to be doing heartbreak as dependably as Loretta Devine.
Wish Shondaland would come clean though on which Greys’ lead actors are staying or going. Kind of not fair the way they’ve been jerking around viewers.
Scandal was also hot last night. That show is better each week. Seems to be finding the right rhythm.
Lets stop blaming the warm weather or daylight savings for the steady drop in network viewership. There are better options on cable, with better programming and better shows.
Yeah with such boring waste of time shows like Boss, Magic City, everything on TNT and USA and American Horror Story. Cable is not always better. Here are broadcast shows that are as awsome as the best of cable and a million times better than the shows I mentioned.
The Good Wife, Touch, Person Of Interest, Revenge, Once Upon A Time, Parks and Recreation, Community, 30 Rock, Smash, The Mentalist, Modern Family, Fringe ALL BETTER than the aforementioned so called “better cable shows”. I know its my opinion but I’m right
You have to give to Shonda Rhimes. Both Grey’s Anatomy and Scandal were nothing short of astonishing. Grey’s Anatomy has been magnificient all season long and Scandal is much more than I thought it would be. Looks like Scandal is going to give Revenge a race for ABC’s highest rated new drama. Both are running in the 2.1 -2.3 range in demo and between 7.3 to 8.3 million viewers. Missing is also a hell of a ride. That show gets more intriguing every week. It’s held onto about 8 million viewers. If only it could get that demo number up. Still, ABC should at least order another 8 or so episodes for next spring to fill in for all those flops thev’ve got coming in next fall. They have about 10 soap operas scheduled and all of them read like bad ripoffs of the pathetic but once proud Desperate Housewives series. And on another tangent, they really need to consider spinoffs from Castle and Modern Family.
I’m not a Shonda fan, but have to admit I am hooked on Scandal. It keeps getting better each week..and the cast is amazing!