
The last new series of the 2011-12 broadcast season, CBS’ NYC 22, made a quiet entrance onto the schedule last night. The rookie cop drama debuted with a 1.5/4 among adults 18-49 and 8.9 million total viewers at 10 PM. That was down from the 1.7 demo rating in the time slot last week for the season finale of CSI: Miami, which started almost an hour later. NYC 22 was also down a tenth from the premiere of CBS’ lowest-rated new series this season, drama A Gifted Man, which is unlikely to return next season. Leading into NYC 22 was The Good Wife (1.8/4), flat with its last original three weeks ago. 60 Minutes (1.4/5) was down 36% from last week when it followed The Masters overrun. The Amazing Race (2.5/7) was even with last week. CBS (1.8/5, 9.7 million) won the night in 18-49 and total viewers.
The hourlong conclusion of the low-rated four-part Titanic mini-series (0.9/2), which followed a Once Upon A Time repeat (1.1/3), disrupted the flow of ABC’s Sunday lineup. It pushed GCB (1.5/4) down 21% from last week’s 10 PM episode (1.9/5), which followed another GCB original (1.7/4) and a Once rerun (1.0/3). On NBC, Harry’s Law (0.9/3) as down a tenth despite its lead-in, Dateline (1.3/4), shooting up 30%. The Celebrity Apprentice (2.1/5) was flat. Fox veteran The Simpsons (2.2/7) returned to originals down 8% from its last fresh episode four weeks ago. Bob’s Burgers (1.8/5) was up 6% from its last original two weeks ago when it followed a Simpsons repeat. After a Family Guy repeat (2.2/6), a new Cleveland Show (2.0/5) at 9:30 PM perked up, jumping 67% when taken out of scheduling Siberia, aka Fox’s Sunday 7:30 PM slot.
TV Editor Nellie Andreeva - tip her here.


Do they just automatically call up Adam Goldberg every time they make a new “NY COP” show? How many is this now?
See ya pals!
NYC22? What’s NYC22?
I’m no marketing genius but not announcing the arrival of a new product is probably not the best way to get people to sample said product.
Thanx for the numbers Nellie. These networks really are so stupid. If it wasn’t for deadline-I would have never known what NYC 22 was. Title sounds like a public access tv channel. Some new shows have such ridiculous titles-GCB anyone? Come up with some better titles. I’m not saying we need another cop drama(lord knows we’re saturated with that genre),but,any new pilots should have better titles. It’s not an exaggeration to say most of us on this site could come up with better titles for network programs.
Why oh why is everything half way good or interesting being broadcast on Sunday night where the shows must compete head to head?
I can only watch so much on one night… and my DVR only records 2 shows at once. There are some nights where TV viewing is an absolute wasteland, so those are the nights when I try to catch up with programs. At least I can skim through the ads, probably not what sponsors want to hear. Truth… if some interesting shows were on Monday or Weds… I would just watch them live, ads and all.
This programing situation is just ridiculous and dooms shows that might do well other nights.
Not one ad I saw featured Robert De Niro producing (never mind James Mangold).
They just sold it as ABC’s Rookie Blue in New York City.
Unless you watch CBS, you wouldn’t have known about this premiere. No outdoor, no trade ads. They only ran on-air promos and had a Paley Center event in NYC. Too bad because this show has music cache with Jay-Z’s company music supervising that could’ve brought in the younger auds to the network. CBS doesn’t know how to market to younger demo. More of the same tired procedure and Richard Price’s script could pair well with that but slightly break the mold.
Watched NYC 22 (formerly “The 2-2″) and liked it. I normally watch The Good Wife, so I just stayed with CBS for the night. Decent show, and refreshing in that it isn’t reinventing the wheel. No convoluted, high-concepts (He’s awake! No he’s asleep! No, he’s from 2009 transported to the ’70s! No, fairy tale creatures are real and he’s the only one who can see them!), just a basic Hill Street Blues-type cop show for the 21st century. Richard Price script (Clockers) also a big plus.
And this makes two Goldberg NYC cop shows that I know of, the first being The Unusuals.
There are just way too may cop and drama and medical shows on right now and that needs to be toned down a great deal, just like them dumb reality shows. Heard the Titanic mini-series wasn’t very good at all and can ABC finally give the heave ho to those hobgs GCBs once and for all?! As for Trump, he’ll claim his show saved NBC again.