CEO Kazuo Hirai says his effort will result in major changes in the television and mobile businesses — and confirmed his plan to slash about 10,000 jobs this year, equal to 6% of Sony’s employees worldwide. But he adds that it will also enable Sony to generate $104.9B in revenue with at least a 5% operating margin and 10% return on equity in the fiscal year that ends next March. Digital imaging, gaming and mobile will be the “three main focus areas” of the electronics business.
Sony says gaming should deliver $12.4B in revenues and an operating margin of 8% in the fiscal year that ends in 2014, with sales boosted by growth in the number of downloadable titles for its PlayStation and an expansion of the the number of devices that will work with the console. For mobile, the company is consolidating its smartphone, tablet, and VAIO computer businesses to “quickly develop and deliver compelling products” — including some built around rich content such as music and games. Hirai may face his toughest challenge in turning around Sony’s TV set business. He plans to reduce costs with a 40% cut in the number of models the company sells. Meanwhile Sony will integrate sets with mobile products, provide more movies and music for them, and concentrate on “next-generation display technologies” such as OLED and Crystal LED Display.
He also sees a big opportunity to develop high-end and professional products that use 4K technologies, which offer images with four times the resolution of HD. Hirai says that he will use Sony’s movie, TV, and music entertainment assets to help drive sales of products in emerging markets including India and Mexico.


“quickly develop and deliver compelling products”
How can Sony accomplish that which it has not done for years in such a short time? Good luck, but I think the Sony ship sailed long ago. It will be almost impossible to reinvigorate this once proud, cutting edge brand.
should have been done a long time ago. good luck Kaz, climb Mount Everest…
For one, maybe if their TV prices weren’t so damn high they would have more success with sales. Sonys are always the most expensive brand. You can’t compete with that approach against players like Samsung, Vizio and Sharp that deliver fantastic quality at much lower prices.
A turnaround doesn’t come easily or quickly. Sony used to innovate, but has now been slow bringing innovative products to market. I think a big drawback was their propensity to use proprietary accessories, like their own MemoryStick format rather than standard SD cards like almost every other camera manufacturer. Products should be flexible, rather than constricting.
Sony Corp needs to eat a little humble pie. They are no longer at the cutting edge of technology and have not been for a long time, yet they continue to price their products higher than their competitors. Apple runs this show, face it.
Bob, you are right, choosing to isolate themselves by creating their own products and pricing themselves out of markets from tablets to laptops, unless they seriously rethink their approach and become more consumer and economically friendly, they are done.
I think Kaz will make a valiant effort, but unfortunately the brand and product offerings have been surpassed by APPLE… Can you say Oldsmobile.