Syco Entertainment, the joint venture between Simon Cowell and Sony Music Entertainment, today announces that Charles Garland will become the worldwide CEO with immediate effect.

Formerly the COO, his role will now include leadership of Syco’s global TV business.

Charles joined Syco in March 2011 from Crystal Entertainment, the company he founded in 2007 and served as Chief Executive. He previously served at 19 Entertainment for 8 years, helping to build up its key brands globally. Before that he worked at Bartle Bogle Hegarty (BBH) as Group Development Director, working with brands including Audi, Natwest and BT, and where he was responsible for building the agency’s international operations, which involved launching offices in Asia and the US.

Simon Cowell said “Syco is a global business operating across 167 countries, working alongside the world’s most important commercial clients and talent. I want to build on that success to ensure that Syco is one of the most important and respected entertainment businesses in the world. I have a fantastic team of people at Syco and wanted someone they respected and trusted, I am therefore delighted to confirm Charles as CEO of Syco”

Doug Morris, Chairman and CEO Sony Music says, “I am pleased to have Charles operating in this important role. He is a proven leader who along with the Syco team will continue to build on Syco’s successes and further expand Syco’s worldwide businesses.”