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2ND UPDATE: CBS maintains that Fox wasn’t blindsided by the network’s decision to reject The Three Stooges commercial that parodies prescription drugs, and the a spokesman said the network aired “alternative creative’ for the movie, and that those spots ran during earlier rounds of the tournament. The network says now that no spot was purchased for the championship game. Here is the chronology from a source I trust. Fox submitted the Stoogesta ad on March 22, and CBS accepted it. The following day, the network higher ups changed course and rejected the ad, using the explanation I provided in the original story. I’m told other ads the network refers to that ran in early rounds of the tournament were 15 second spots, and had nothing to do with the commercial that CBS rejected. It was only the Stoogesta spot that Fox submitted to CBS so that it could air during tonight’s title game. As I reported earlier, Fox did not replace that with another ad and that’s why the movie did not advertise during the championship game.
UPDATE: Despite what my sources tell me, CBS says that the ad that was turned down had been intended to air during earlier NCAA rounds, not before tonight’s championship game, and was replaced by alternative Three Stooges spots.
EXCLUSIVE: 20th Century Fox just got an eye poke from CBS after the network rejected a 30-second spot for its upcoming movie The Three Stooges after the studio submitted the commercial to air during tonight’s NCAA Basketball title game. Fox booked the spot, and didn’t have enough time to pull together another one so the film will be a late scratch for tonight’s game. I’m told that the network just informed the studio that the spot, called Stoogesta, was rejected “due to the making light of prescription drug ads.” It’s too bad, as the spot is one of the funnier ones the studio has generated for the film. The harmless nature of the ad makes me wonder who’s being the Stooge here, and also shows how seriously the network takes all that advertising coming from the pharmaceutical industry. Here is the rejected spot:
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This is funny!
CBS really outright rejected it? It seems more like a viral web piece than an on air piece, but harmless all the same. With the test standard usually being anyone confusing the spot with a more legit one, well, the confused viewer in this case would have to be so stupid that one would wonder how they managed to even turn on the tv!
wow, CBS pulled THAT?! It’s not offensive, kinda funny, at least a little different. Mind-numbing decisions by executives whose minds are too valium-altered, adderalled out–to think straight…
That looks PAINFULLY bad.
It may be painfully bad, but it had me laughing!
This is a terrific spot. CBS has a stick up their, well, they could use some medical advice on getting it removed.
What do you expect from a nitwork that STARTS a college championship game at 9:30 at night!
CBS rejected this trailer? My god, it’s for a fake drug for a fake ailment from a classic film series and CBS decides to stop it from being aired? Come on. That’s beyond ridiculous.
Fact is,these networks are in the pockets of these pharmaceutical companies.God forbid a commercial spoofing these companies were to actually air. Yet,these networks have no problem pushing ads for drugs which in the end hurt more consumers than they help. These drug companies make a fortune off the pain & suffering of many people. That money is then used to buy these networks which are oh so willing to sell out. Now,THAT is sickening!!!
Sad how far the Farrelly’s have fallen.
See?BS! is for old people who take drug ads very seriously.
CBS pulled THAT!———but approves 80-% more crap that appears as CBS programming??????
Wow……….what a bunch of dummies……
CBS is ridiculous.
that’s totally insane they rejected that… it’s obviously because they dont want to offend their drug advert masters
I swear I already saw this airing on another network this past weekend.
Clearly, the wise heads at CBS are not suffering from Stoogism, but anal erectile infunction (head up the ass) because that ad was harmless, cute and even had new footage (the eyepoke menage a trois was new for the Stooges, if I’m not mistaken.)
But then, perhaps there is a closet Ritz Brothers fan at CBS…..
Hmm, I wonder if the network was influenced by the drug corporations… Still, that was so unfunny they saved a lot of people from having to see it.
It was dropped “due to making light of prescription drug ads”!! Talk about getting it all backwards. A truly creative TV exec would have run it back-to-back with one of the drug ads it parodies! In fact, you call the drug company in question and ask if they would like to tie the ads together in some way…that would actually build brand awareness and ad recall for the drug ad, which is what the advertiser wants anyway.
Classic 3 stooges. Funny for 75 years or so.
Looks like CBS didn’t want to upset their big pharma masters.
Nothing wrong with the ad, but the movie might be another story.
If these “stoogesta” ads are the best that somebody could come up with, given half the time and money the studio puts into promos for a major picture, all I can say is that the studio got ripped off and someone is laughing all the way to the bank.
The ads won’t help. The bottom line is that there comes a point where even people now-a-days know when their intelligence is being insulted. This is also spectacularly true because the original works of the subjects are so well known almost 75 years later, and available at any “big box” store. So why oh why in the world anyone would shovel a pale,unfunny imitation at people who you then ask to pay to see it, I simply cannot understand. I think someone should “John Carter” this thing before they get fired over it, and just forget it was ever made.
The movie looks terrible I applaud CBS for showing rare taste.
Calling Doctor Howard, Doctor Fine, Doctor Howard.
I didn’t see anything that would be offensive with this spot.
There are side effects when watching it though. My side hurt after laughing so much.
And my eye’s watered a bit.