
With a new management regime and new upfront venue at New York City Center, the CW symbolically opened its presentation with “Let it Roll (Good Times)”, a new song by Flo Rida who did a medley to kick off the proceedings. ”This is a transformative year for the CW with bigger and bolder programming,” said Mark Pedowitz, in his first solo upfront appearance as the CW president following his first development season at the network.
Pedowitz called Mamie Gummer as the star of new Grey’s Anatomy-esque medical drama Emily Owens, MD “catching a lightning in a bottle.” Gummer made a great impression by being the only star of a CW show paraded onstage who didn’t stick to the bland Teleprompter-generated lines but opted for a heart-felt, quirky speech about how feels about the show that channeled her famous mom, Meryl Streep.
Related: CW First Look Teasers: 2012-13 New Shows
Next, Pedowitz is walking through the CW’s fall schedule. Announcing the final season of Gossip Girl, “the show that put the CW on the map” airing on Monday after 90210, the fiftysomething president thanked Gossip Girl producers “for many years of OMFG storytelling,” eliciting chuckles from the audience.
Related: The CW Eyes ‘The Selection’, Two Comedies For Midseason
Some of his other labels got a similar reaction:
Tuesday: “Doctor-doctor night” (Hart Of Dixie, Emily Owens, MD)
Wednesday: “A superhero and Supernatural for a block of powerful action-packed drama (Arrow, Supernatural)
Thursday: “Night of dangerous affairs and delicious terror” (The Vampire Diaries, Beauty & The Beast)
America’s Top Model is moving to Fridays, and male model Rob Evans is being added to the judging panel as a permanent judge, joining Kelly Cutrone. Johnny Wujek, stylist to the stars, is the new creative consultant. They succeed departing judge Nigel Barker, creative director Jay Manuel and runway trainer J. Alexander.
Off to midseason. The Carrie Diaries‘ theme is a techno version of Sex And the City‘s, to which it serves as a prequel. After a clip from Cult, Pedowitz closes the presentation with a reminder about the “bigger and bolder CW.”
TV Editor Nellie Andreeva - tip her here.


Are they showing trailers?
Yes. They are now on the CW website
Any word on “The Selection”? Could it still get picked up?
CW wants the show, so it is going to be redeveloped.
They are still working on it. The CW President said it is not dead but it is not ready yet.
Yes! It just needs work (recasting other than the lead who is okay).
I love this schedule! Good job Pedowitz!
Why was Secret Circle cancelled exactly?
It had the best possible time slot, right after the CW #1 show, The Vampire Diaries, it was by the same author for the book series, the same producers, but It’s ratings really dropped in spring and it didn’t garner the buzz Vampire Diaries had. It was getting a .6 ratings share at the end of the season, and if they renewed it, the only spot for the show would have been Friday nights. And if they were getting a .6 on the CW’s biggest night, they would definitely get .4/.5 on Fridays. Now that’s the same ratings as Nikita. The reason Nikita was chosen over The Secret Circle?
1) Nikita has more episodes. The Goal of the CW is to get their shows to syndication, and w/ Nikita they are a season closer to it than TSC.
2) the Cw affiliates want older skewing shows at the 9pm slot so that at 10pm, more older viewers can go from the CW show and watch the affiliates news programing. (The Secret Circle definitely skews younger)That’s why Nikita is at 9pm now.
But in my opinion they should have canceled ANTM and kept TSC, but I’m sure TSC costs a lot more than ANTM due to special effects, all those actors, and writers etc. (reality is cheaper to make, so unfortunately networks can afford to keep them longer)
The Secret Circle had a lot of potential to have a great 2nd season with the introduction of all those Blackwell kids…
This is the CW getting back on track (rebrand it back to the WB and you’ll be on to another winner). After years of treating young women like they were shallow fools with shows such as 90210, Melrose Place, Gossip Girl, Privileged and The Beautiful Life and treating guys like they were unwanted finally the network shows some promise.
Of the old WB, Buffy was a cultural phenomenon, Felicity won a golden globe, Dawson’s Creek is a TV landmark, The CW hasn’t matched that and dragged Veronica Mars down the toilet.