Discovery CEO David Zaslav wants Wall Street to ignore the “noise” about financial losses at his OWN joint venture with Oprah Winfrey. “We have a long way to go,” he told analysts this morning, but adds that “despite what you read, we’re making real progress” — forecasting that cash flow will break even in the second half of 2013. The company won’t say exactly how much the venture is losing. It acknowledges, though, that OWN accounted for most of the $50M in “other” costs that Discovery reported for Q1. (Susquehanna Financial Group analyst Vasily Karasyov estimates that Discovery took a $30M hit to shutter Rosie O’Donnell’s talk show.) Discovery has to report 100% of OWN’s losses because they outweigh the equity in the channel. But “2012 funding will be less than 2011,” Zaslav says, now that OWN “has taken significant steps that will help the network improve its financial position.” The channel cut costs and employees.
Zaslav’s more upbeat about OWN’s growth opportunities. Beginning next year several pay TV providers including Comcast will pay significantly higher fees for the channel (Zaslav won’t say how much) than they pay now or paid for OWN’s predecessor, Discovery Health. He also sees ad sales improving as the audience grows. Zaslav says OWN reaches 85M pay TV subscribers, up from 80M. With about 15M viewers a week, it has become the 27th-highest-rated network for women — up from last year when it was just among the top 45 targeting that audience. OWN doesn’t have to “morph to find dramatic ratings increases.” As a result, he says, it’s now attracting “blue chip advertisers.” He adds that Discovery is “a long-term driven company…What we see gives us a lot of confidence.” Investors don’t seem so certain: Discovery shares are down 3.4% in early trading.


Hey David,
You must be kidding. Didn’t you see the truly strange prime time programming lineup for OWN? I wonder which ‘blue chip advertisers’ are lining up to buy spots in these shows?
willing to bet break-even will not occur in 2013. any takers?
Oprah is 27th? Ouch. She needs to work with new people and ditch the old Harpo crew.
I don’t even know which channel OWN is on. I subscribe to Comcast full up and OWN is buried somewhere in the netherlands of the 100′s. I don’t even channel surf there. I have no idea what shows are on her schedule as I’ve never seen any promotions.
If Oprah wants to build audiences, she’s got to let people know what’s being offered, where and when. And, of course, have some worthwhile original programming to pique interest. So far, none of this seems to be happening.
I think Zaslav’s comments are equal parts denial and PR. I would really be surprised if he truly believed what he was saying.
OWN already has the stink of failure about it; it is the only thing for which it is known. That’s the kind of stink that will be next to impossible to wash off. If the execs at Discovery were wise, they would stick a fork in it – it is done. Instead, Zaslav is pulling a Jeff Zucker…
Why is own running only shows about death? Is it dying?
Denial is not just a river in Eygpt folks.
Interesting how many people have lost jobs in the executive ranks – but sadder to see all the rank-and-file people who’ve had to deal with the pink slips. Meanwhile Oprah is worth over a billion dollars. hey sweetie, how about handing over $200M to help out? Stil leaves you plenty of green to buy anything you need.
One word: infomercials. (aka “the heroin of struggling cable networks)
“Beginning next year several pay TV providers including Comcast will pay significantly higher fees for the channel (Zaslav won’t say how much) than they pay now”
That’s a surefire foolproof way to attract viewers who already don’t want to pay for channels beyond basic cable and consider ongoing increases in cable costs as a personal insult.
“it has become the 27th-highest-rated network for women”
Out of all 45 considered. Like, WOW!! That’s akin to Russian plutocracy claiming huge success in fighting corruption after moving from 150th place to 143rd on the Transparency International Perception Index.
What cable companies in their right mind are paying sub fees to a network that is single handedly reducing the value of the Discovery Communications stock?
I want to hear Rosie’s unadulterated view on this whole thing. . . .now that would be interesting. Man, I bet that woman is angry, bitter and resentful–and has some choice words and perceptions that will shed a different light on this whole debacle. But alas, we shall never hear the words from her mouth, as the confidentiality statement took care of that.
I have a recommendation. Stop creating cheap and easy reality shows. We have all grown tired of these shows. Create shows with real storylines, actors and movie sets. You get what you pay for.