Never known for subtlety in its Emmy campaigns, Family Guy‘s mailer this year echoes the comedy’s provocative 2010 Emmy mailer that featured Peter Griffin as the girl from Precious and the slogan Vote For Us Or You’re Racist. Peter Griffin once again serves as a politically incorrect cover boy, addressing TV Academy voters directly. “Come on, you bloated, overprivileged Brentwood Jews. Let is into your little club,” the mailer reads, referring to an affluent part of Los Angeles where many high-level entertainment industry types live. Adds Stewie from the inside the mailer, “It’s a secret ballot. You can still tell people you voted for Modern Family.”
Family Guy is once again competing in the best comedy series category. It had been nominated four times for best animated series when in 2009 creator Seth MacFarlane opted to switch it to the best comedy series category. That year, Family Guy landed its first (and last for now) best comedy series nomination, becoming the first animated series in 48 years to accomplish that. Speaking of Emmy juggernaut Modern Family, which is produced by the same studio as Family Guy, 20th Century Fox TV, the series once again is using its cast photos for the current season’s promo campaign for its mailer. This year, it’s the circus shots the series’ actors took last summer.
TV Editor Nellie Andreeva - tip her here.