
NBC is bringing back 13 comedy series — seven new and six returning — vs. 9 dramas — five new and four returning, so it was clear its schedule was going to be comedy-heavy. But the network is making a big statement with comedy blocks on four nights: Tuesday, Wednesday, Thursday and Friday. That is a very rapid expansion since for a number of years the network had comedies solely on Thursday until opening a second night on Wednesday last season. This fall, the network is launching two more blocks, one from 9-10 PM on Tuesday, following The Voice results show, with Go On and The New Normal, and one on Friday at 8 PM with Whitney and Community. Loading up on comedies was intentional, NBC chairman Bob Greenblatt said. “Comedy once was the backbone of NBC, and I think we need to really plan for the future. It is good for the health of the network. People are open to comedy more than they have been in long time.”
With the exception of The Office and Parks & Recreation, which were picked up with full-season, 22-episode orders, most NBC returning comedy series have 13-episode orders, including Community, 30 Rock and Up All Night. Greenblatt was quick to note that “a 13-episode order does not mean a death knell to the show.”
After hitting a ratings slump, veteran reality series The Biggest Loser will be given a makeover. That’s why it isn’t on the fall schedule for the first time in eight years. “Producers are revising and refreshing the show and they needed more time,” Greenblatt said.
NBC’s plans to launch series early, taking advantage of the Summer Olympics as a launching pad, have not been finalized. Several shows will premiere early, but in early September, not immediately after the Olympics in August. “We want to do an intelligent job using the Olympics to sample the new shows,” Greenblatt said.
Here is more from NBC’s top executives:
- Greenblatt on canceling Harry’s Law: “It was a difficult decision. Everyone here respects Harry’s Law a lot but we were finding it hard to grow the audience for it. Its audience skewed very old and it is hard to monetize that.”
- On renewing Whitney: “I think it has a future and creatively it found itself in the last third of the season.”
- On opening a comedy block with Whitney and Community on the low-trafficked Friday night: “There is an opportunity for comedy on Friday if we put on shows like Community and Whitney that have built-in audience. Friday may be a death lap for some, but we keep trying. Grimm is the No. 1 scripted series on the night. For us, it is a place to build.”
- On holding Smash for midseason: Greenblatt says he wanted to avoid breaks in the show’s run by putting it on in the fall. Also, “it was important to put a new show in that post-Voice slot, and it made sense ala 24 to hold Smash. Smash‘s second season order is for 16-18 episodes, and Greenblatt sees the series as a 15-18-episode-a-year series vs. the standard 22.
- Fellow NBC chairman Ted Harbert on bringing back low-rated Rock Center With Brian Williams: “We have a great respect for what they do and are very proud of some of the interviews they have done. Newsmagazines take time to grow, and Rock Center has a place on our schedule.”
TV Editor Nellie Andreeva - tip her here.


If only people in TV would study it. NBC needs only take a good look at CBS 1995. You dont go from a handful of barely watched sitcoms to double that amount all at once. Cant happen. Even 17 years later, it’s just literally impossible.
Absolutely true, but NBC has to put SOMETHING on the air because they’ve got next-to-nothing that’s working thanks to the Zucker era. I’m sure that behind-the-scenes they know that realistically only a small number of new shows will work (if any), but it will certainly get them some attention and help get the network back on brand as the home of comedy.
At this point, I’d take Zucker back… Comcast needs to learn broadcast television is more than providing shitty service, shitty products and mailing incorrect monthly bills to subscribers in order to make money. But let’s face it… They won’t. Just because NBC is calling them comedies doesn’t mean they’re funny. The only one laughing at these pilots is Jeff Zucker.
CBS had 6-8 comedies a season before 1995. In 1995, the Monday block, Wed and Fri 8-9. So what are you talking about? It has always been throwing shows against the wall knowing few will stick. You study television.
I’ll give them this a they’re being bold. It looks like we’re seeing SHO style schedules, which may work if NBC strikes a more consistent tone with their pickups. Which they really aren’t. I like Friday being variety night, and hopefully that means we’ll see shows like Community and Grimm stick around. My guess is that Friday is the night they’ve designated for “Internet” shows. And Whitney.
Can’t monetize the Harry’s Law demo? What a creepy comment.
Wouldn’t want NBC to lose money by my watching their network.
Is Greenblat suggesting everyone over 35 to stop watching NBC?
Could be quite a savings to them.
No – everyone over 49 should stop watching NBC.
I don’t agree with the perception in the ad industry that people over 49 are so brand-loyal that there’s no point advertising to them. Previous generations were brand loyal, but today’s aging baby boomers have been raised with different expectations. They will switch brands!
It amazes me how set in their ways the ad industry is. They are supposed to be so daring and creative, but there’s a real age discrimination bias. Consumers are less set in their ways than they are!
You are so right! I’m definitely over the “ideal” age but am so open to trying new items and different brands. We are not stodgy old folks with no sense of change!! TV networks need to change their idea of who the ideal market is.
I agree. I think especially in this economy, those over 49 are open to switching brands.
The advertisers are most likely missing an opportunity.
But, with things the way they are, it’s hard to blame NBC for canceling Harry’s Law.
Though it’s pretty easy to blame them for some pretty lame pick-ups this year. Even money, not one of these new shows is on their 2014 schedule. Revolution and Guys with Kids will be the first to go, I reckon.
But everyone over 49 is brand loyal and stuck in the past, why I’m listening to the Rolling Stones at this very moment.
Oh wait, I’m listening to them through Pandora on my MacBook Air and I’m about to switch over to my Adele station…
(Sigh) when are the advertisers going to join us in the present century?
I’m laughing myself silly in agreement with you. I’m 58 and was just listening to Rammstein. As has been said I may not buy the small ticket items that the “target demo” buys (?) but on the other hand…I buy the latest Apple products every year, I travel, I buy new products for my home. I regularly buy things I see advertised on TV. I will miss Harry’s Law but there are lots of cool stuff on premium channels and other networks. Isn’t it funny how NBC top brass are most likely baby boomers… like us..but unlike us they are stuck in an outdated business model.
And seriously, who watches Rock Center???
As a 20-something that listens to Rammstein, I love this comment and everything it stands for.
REALLY HUH! who the heck watches rock center. leave him to his 1/2 hour new show. You lost me NBC without harrys law and awake, your 2 best dramas. If i want more comedy i’ll get the cartoon channel. Actually NBC has just become the NEW cartoon channel
Just how old to you think those brilliant Marketing folks are??? What a crock!!
Can’t monetize the demo? The chief spenders in my family/friend circle are between 50 and 75!
We spend money; we just don’t always buy the things that people under 40 do.
“We spend money; we just don’t always buy the things that people under 40 do.”
That’s the problem.
its not a problem . they are spending money. Most people I know under 40 don’t have the money to spend. Their going after the wrong audience.
It’s not the money. It is the brand loyalty that advertisers don’t like in older demos. They don’t change brands. How does everyone not know this? Plus they are going to die soon.
Harry’s Law, on NBC, averaged almost 9 million viewers and averaged a 1.0 in the 18-49 dem. (IN THE YEAR 2011)
Lost, on ABC, averaged almost 9 million viewers and averaged
a 4.0 in the 18-49 dem. (IN THE YEAR 2010)
You see how times (and PEOPLE) have changed?! smh.
I think The Office should have only been given a 13 episode order. It’s way past it’s sell-by date.
Interesting he said Smash is being held to avoid breaks in it’s run. I hope this means that they and the other networks will try and avoid those breaks with other shows too. Messing around like that is costing them viewers.
Harrys law would have thrived on Thursdays, it just needed a lead in for the demos.
“Everyone here respects Harry’s Law a lot but we were finding it hard to grow the audience for it. Its audience skewed very old and it is hard to monetize that.”
Meanwhile, the NYTimes has a feature story on young people being crippled by college debt. Grow up, industry!
So the audience for Harry’s Law “skewed very old”? What actually is “very old,” for one thing? Over 25? because that seems to be the level of most of the comedies on air now When will networks realize that those of us “old” people are the ones with more discretionary income to buy those products that are advertised? And we’re really tired of mindless, trashy comedies and equally mindless reality shows. Give me a good drama any day. NBC will not keep me as a viewer and their advertisers will not be getting my money either.
Dead on! I guess since I’m 68, I had not better watch NBC. By the way, dear network, I am not saddled with debt and have the money to buy what I want without worrying about losing a job. You can bet your advertisers will be on the bottom of my shopping list.
Ray, how did you not find this out decades ago? The desired demos have not changed! They don’t care if you watch. And since you probably don’t have a Nielsen box, you don’t matter.
‘Very old’ more or less means over 49.
The demo advertisers usually pay for is 18-49, so if a show is highly watched but it’s mainly by people 50 or older then they won’t earn as much money off of it. As much as people tend to forget, networks are businesses and need to try to maintain profitability on their shows and Harry’s Law had horrible 18-49 demo ratings.
It might help if networks courted sponsors who cater to an ageing market. I’m well past the age of caring about baby food and Pampers; but I still eat out, am open to trying new household and electronic products (I first purchased an ipod at 50; shop at major department stores…
Ah, but is this a rational business reason or based on prejudice and dysfunctional habit? I say it’s the latter. The rationale behind the 18-49 focus is the old belief that younger people have not made their brand choices in life, so that’s when to advertise. By 49, the game is all over, their brand loyalties are set for life, advertising to them is money wasted.
Do people really think like that? Maybe in the 1950s! But baby boomers are not brand loyal like that. Getting older will not change their propensities to try new things and value a dynamic lifestyle over a static one. Society has changed, yet this prejudice exists.
And it’s the ad business that’s driving it. Networks don’t care. If they can make money programming for 1 year olds or 100 year olds, they’ll do it.
18-49 was generated as a theory when all the 50-year-olds came of age after television became commonplace, so they didn’t respond to TV ads like the youngsters. Those youngster are today’s retirees, or close to it, and they (me) have been raised on TV since the cradle.
My parents didn’t get a TV until 1956, the year I was born, and they were in the mid-20s. They developed a TV habit, but it wasn’t important to them, and they ignored the commercials. But my brother and sister and I would sing the commercial theme songs and chant the slogans — pop pop fizz fizz, I can’t believe I ate the whole thing, a Tiger in Your Tank, Have it Your Way, etc. And I still remember each brand with those slogsns. (Alka-Selzer, Alka-Selzer, Exxon (or Esso and Enco, depending on where you lived) and Burger King.
My mother still doesn’t watch anything but what is on what we used to call “the Big Three” — and she has 250 channels on Dish! (She does watch Fox football coverage.) She’d still buy Halo shampoo if she could find it. Baby boomers are not only the prime cable market, they’re also streaming Netflix and renting shows in iTunes.
Commercial TV won’t improve until the advertisers change their perceptions, but I’m not optimistic.
Yes, we know that’s the conventional wisdom, but nobody (except for CBS) has examined that wisdom in forty fuckin years! I’m looking for a job and struggling to pay the rent. My parents are retired and living on the beach in their second home, watching shows by satellite. I can’t afford cable.
Thanks for the attention, networks, but I know who I’d rather advertise to.
“nobody (except for CBS) has examined that wisdom in forty fuckin years”
And how do you know what studies have been run and what information the many companies out there have commissioned? Quite simply, you don’t have the first clue, so stop pretending that you do. Billion-dollar companies don’t make these decisions based on ancient information; they are constantly studying the market looking for even the smallest edge.
you are so right!
DITTO, DITTO, DITTO! PATHETIC STUFF GOING ON OVER THERE AT NBC.
It’s going to be an interesting season for NBC. Some choices are brilliant (P&R full season) and some seem a bit crazy (Whitney?). Like everything, time will tell the tale.
Still think, ideally, they should have given Harry’s Law a limited 13-episode tryout on Friday nights.
Also, Whitney (and Community, for that matter) are just BAD choices on Friday. Since Whitney and Guys with Kids are NBC’s only multi-cams, it would have made a lot more sense to schedule the two of them at midseason on Sundays leading into Celebrity Apprentice.
Fashion Star and Rock Center (like Dateline) are relatively cheap filler that can plug holes in a variety of places.
Of course, if NBC is serious about giving Whitney a fairer shake than they gave Harry’s Law, there’s still time for them to modify the schedule and place Whitney and Guys With Kids back-to-back on Sundays beginning in January or February (especially after Whitney/Community get their initial tryout on Friday where their ratings tank, which I fully expect to happen).
Define “very old” for me, please. Or, do I want to know?
Over 49.
Although that’s the official cutoff point where our viewership no longer matters to advertisers, some advertisers start discounting us at 35.
Place Rock Center on Thur 10:00 PM.
Where it will be killed by The Mentalist and Scandal.
For people complaining about Harry’s law: remember, it’s not the networks fault that only 18-49 counts, it’s the advertisers. As long as they only pay for that demo, the networks can’t afford to program shows that skew older than that.
Grimm is the No. 1 scripted series on the night
Except it’s not or did he just forget about Blue Bloods?
I love Community but being one who is Orthodox and Shomer Shabbas, I will be DVRing the series all season long.
There’s something seriously wrong with the ratings system if NBC cant find a way to monetize on the number of viewers Harry’s Law has been drawing. They were moved around put in difficult timeslots but it drew the wrong kind of audience. Not enough of the 18-49 crowd & yet people over 50 have more disposable income the advertisers should covet.
Maybe the advertisers should covet the older demo, but they don’t. Even if older people have more disposable income (and they do), advertisers still aren’t interested. Harry’s Law’s primary viewer strength was 55+. Advertisers simply will not pay for older viewers, since they can be gotten for free along with the 18-49s/25-54s because they watch so much television.
That’s what Greenblatt meant by ‘monetizing’ the Harry’s Law viewers. The show is expensive to produce and, even with the upscale viewers that it attracts, they’re still too old to make it attractive to advertisers to charge enough of a premium.
Don’t blame NBC for this one. Blame belongs to the advertisers who won’t pay to reach viewers that they can get anyway while still reaching the demos they really desire.
Read a lot of these comments tonight..think everyone is missing the point..if the networks keep on this way they won’t need to worry about “18-49″ they may not survive at all. People are fed up with this crap..remember the U.S. car companies telling everyone they were building cars to fall apart..on purpose? Well the TV networks are telling millions of viewers they don’t count..how long do you figure that’s going to fly?
NBC wouldn’t have to have so many “comedy” shows, and I use the term lightly, if the shows were actually funny and weren’t so sophomoric. One evening of watching all the comedy NBC has to offer gives about as much humor as one GOOD comedy show.
Harry’s Law wasn’t a comedy — it was thought-provoking and caused one to think rather than just sit and be spoonfed the drivel that tries to pass as entertainment. I suppose the powers-that-be figured the public wasn’t up for that much work. Had they put Harry’s Law in a good time slot, and kept it there, I’m sure they would have been surprised.
I think keeping Smash til midseason is going to be a mistake. January (or February) is far away and the show definitely does not have the momentum of 24 to keep its viewers waiting at the edge of their seats for the next season. If the producers did learn a lot from the poor turn in quality S1 took, why not remind fans immediately that it is back and better than ever, getting them (re)hooked while they’re still around?
Yes, everyone will have forgotten Smash by then! The ratings are weak now. Let’s say they pull off a miracle turnaround and fix the myriad problems that show has. Nobody will watch because they’ve all bee distracted by the new shows. (ABC in particular will be luring the female viewers away).
NBC should just cancel Smash outright and have picked up The Frontier, to hell rebuild their male audience. Revolution is a good start, judging from the surprisingly good trailer.
“help” not “hell” lol
Oh hell, that’s a Freudian slip about NBC’s schedule…
NBC, is stupid. Remember how they squandered away a show like “Heroes”, with lackluster writing.
The days of 15 million viewers for the “Save the Cheerleader” episode seem like a hundred years ago. There’s no “event” quality to any of their programming as it stands.
The network didn’t write the show.
If I were NBC and Dreamworks, I’d be getting that SMASH season one DVD into stores as soon as possible. Or at least get it into stores early in the holiday shopping season. I’d also package it with a Christmas-themed music release, like a 5-song EP or a full-on album of holiday standards sung by the cast of the show. Box it with the S1 DVD/BluRay and/or sell it as an exclusive via Walmart, iTunes, or some place. If the cast isn’t too busy shooting, you get them out there to sing those songs and promote the S1 DVD. Then you get them out there again in Jan-Feb 2013 to promote the arrival of season 2. By then, of course, SMASH will be primed for a 20% surge in ratings because someone at NBC read this comment. (Whatever, how do you grow a show from year to year? How did GAME OF THRONES boost its ratings in this new season? What did magic did FX use on SONS OF ANARCHY over the last few years?)
Sure NBC cancel a show that had good ratings
I am 49, soon to be 50.
I think I will celebrate the passing of Harry’s Law by confining my NBC viewing to the Nightly News and nothing else. There’s not much more on NBC I watch now.
ABC has Grey’s Anatomy and Private Practice and that’s that for them.
CBS? Haven’t watched it in years.
I don’t like the cookie-cutter garbage that passes for network comedies, I don’t like contest reality and performance shows, and I don’t like late night talk shows.
Looks like the traditional networks, with their ratings approaching those of basic cable stations, are becoming ever more irrelevant. If they let their production quality dramas go, Fox, USA and others, who are have been testing their feet in original dramas for years will just slide in and displace them altogether.
Harry’s Law will be missed. It’s a shortsighted mistake to end its run.
Maybe the sad truth is that good shows like “HARRY’S LAW” can only work on AMC, Showtime or HBO as they seem to appeal to an older audience that enjoys thought-provoking fare. Interesting that I bet the same audience for “HARRY’S LAW” (me!) also watches “MAD MEN” but more importantly “THE GOOD WIFE” on CBS. Yet I have to believe CBS would not be thinking of cancelling “THE GOOD WIFE” even if it appeals to a less-coveted demographic. NBC – you should be ashamed.
Canceling Harrys Law and The Firm? Well I am canceling NBC as a net work to watch. I will let them cater to the under 30 something. may you loose a lot of sponsers from no one spending money on there products. Thumbs down to NBC
that dumb arse comment by greenblatt about not being able to monetize harry’s law’s demo is why nbc’s programming really sucks right now…many other posters have great ideas on how you “monetize” the demo for harry’s law
I’m in my early 40′s and have waaayyyy more discretionary income than i had when i was between 18-25 years old
the older i get, i’m guessin the more discretionary income i will have to buy more stuff – and us Gen X’ers aren’t married to brands as much either
anyway enjoy the basement nbc – sounds like you’re gonna be there a while…the voice = who wants to be a millionaire
good short term hit – but can’t “monetize” their old shows in syndication