Nellie Andreeva

Fashion Star RenewedThe network is yet to confirm, but I hear that NBC is renewing freshman reality series Fashion Star for a second season. The series, created by/exec produced/hosted by Elle Macpherson and featuring Jessica Simpson, Nicole Richie and John Varvatos, has not been a ratings standout, averaging a modest 1.3-1.5 in the adults 18-49, but it is very advertiser-friendly and has a successful fashion line offshoot, which may have tipped the scales in favor of renewal. “The show delivered a concentrated audience of rich urban women, and all the retailers did huge business,” one insider said. The list of Fashion Star-associated retailers includes biggies Macy’s, H&M and Saks Fifth Avenue. Fashion Star is produced by Ben Silverman’s Electus, 5X5 Media and Magical Elves Prods.

TV Editor Nellie Andreeva - tip her here.