The Avengers is the first Marvel Studios film owned, marketed and distributed by The Walt Disney Studios which took over those duties from Paramount this year. So is Paramount left out in the cold even though Avengers is sizzling hot at the box office? The answer is no. Disney CEO/President Bob Iger in 2009 bought the comics entertainment company for $4 billion and then in 2010 bought Paramount out of the final two films of its 6-picture distribution deal with Marvel Studios — The Avengers and Iron Man 3. Under its old deal with Marvel, Paramount also put up P&A and was reimbursed over time. So Disney paid a premium to put everything under its own roof as soon as possible. The result is that Paramount is getting paid without having to put up the P&A or exert the manpower that goes into releasing summer blockbusters. Paramount still distributed Thor and Captain America in 2011. For Avengers, the studio gets onscreen production credit which reads “Marvel Studios in association with Paramount Pictures”.
It also gets moolah. When Disney bought the worldwide distribution rights to Avengers and Iron Man 3, it paid Paramount a minimum of $115M as an advance. (The $115 million was to be paid in two installments – half when The Avengers was released, and the other half when Iron Man 3 screens on May 3, 2013.) But I’ve learned that Paramount actually gets the higher of either that $115M or the combination of its 8% distribution fee on Avengers plus 9% on next year’s Iron Man 3. “Looks like there will be overages!” a Paramount exec told me excitedly today. Paramount also kept the pay rights as part of the existing pay TV arrangement so Avengers will debut on Epix that joint venture among parent company Viacom, MGM and Lionsgate. Yes, Paramount lost the bragging rights that come with counting Avengers’ record grosses in its annual tally. But considering that Disney kept 92% of the profits that came from Iron Man 2′s $622 million worldwide revenues, how much were those bragging rights really worth?
Editor-in-Chief Nikki Finke - tip her here.


Who gets Epix anyway ? The only other way to see Avengers at home will be on demand or just buy the movie which is what I’ll do it’s that good.
Great question. Epix seems to be nowhere. It’s not on my TW system in LA. When you read about premium offerings like HBO and Netflix battling it out for eyeballs, you never see Epix in the mix. It just seems like it’s not part of the conversation, not even as an OWN-style fiasco. It just sits there, hidden in the bushes. Every month I pay for Netflix, HBO, Cinemax, Amazon Prime, and Showtime. Why isn’t Epix competing for my business?
EPIX has been a channel on Dish Network since EPIX started. It’s on the higher channel selections. But I really doubt Avengers will be on EPIX anytime soon maybe long long after DVD sales have played out.
When Marvel and Dreamworks pay to leave, what does that tell you!!
Dreamworks is notoriously whiny about distribution (they suck at doing it themselves, but complain about every distro they work with), and Marvel didn’t pay to leave, Disney bought Marvel and paid Paramount for the licenses that Marvel had sold to them. Donald needs to check his figures.
I also recall when questioned about Dreamworks departures what they felt about it, one Paramount exec quoted “It’s like finding out you don’t have cancer anymore.”
I’m sure Paramount was upset at saying goodbye to Marvel but there were no tears shed seeing Dreamworks leave the Melrose lot.
I have Epix. Found it by accidentally recently. I love its movie selection actually. Epix and Starz always seem to have more of the type of movies I want to see.
All the Epix content is licensed to Netflix, so it’s all available there for streaming. No point at all in subscribing to the channel.
The only person who has a right to brag and boast about Avengers is Kevin Feige but he’s very modest he just wants to continue doing his job. Nobody at Paramount or Disney should be allowed to get away with taking credit for this blockbuster. Kevin had the vision and he had the perfect strategy to make this possible. He followed his own map step by step assembling all the different heroes in their own movies. Obviously we have to give huge props to Joss Whedon but he’s also very modest and won’t let this go to his head. Kevin was smart to hire him for this. So unless your name is Kevin Feige or Joss Whedon you need to contain yourself especially if you work at Disney or Paramount.
I kinda think Ricky Strauss and whatever shellshocked marketing team is there can be a
Little proud. It ain’t everyday that you get the biggest weekend of all time…
So future Marvel films aside from the just released The Avengers and Iron Man 3 will feature the Disney Logo on the ads (instead of Paramount) and won’t have to pay 115 Million to Paramount?
I don’t think Disney will be putting their brand on Marvel’s titles. They’re already doing just fine with Marvel’s name and logo right above the title, just like Disney’s own product.
Eons of movie custom demands that a distributor has its company logo at the top of the movie along with the other responsible parties, whether that’s Fox, Legend, or Bad Robot. I don’t know if that’s just a traditional business practice or a legal/contractual thing.
That said, I can’t remember if Disney ever put its logo on releases from Touchstone, Miramax, or Hollywood Films. Maybe there’s no hard and fast rule about it.
Oh that’s not true. I don’t recall ever seeing a Disney logo at the beginning of Clerks or Pulp Fiction. Disney owns Marvel. They can do whatever they want to do with it, and it would seem they have decided because there is no mention of Disney at the beginning of any Marvel film. I don’t see why not since Disney sells Marvel merchandise, but that’s their decision.
Well atleast on the trailers of the other Marvel movies. We all so the avengers trailer putting a big Paramount logo. While Disney’s out of sight.
Extra moolah? Even if Avengers does Avatar numbers – circa $2bn worldwide – that’s only $160m at 8%. Hardly a windfall for Paramount above the $115m. And the Epix rights are worthless given the Netflix deal is already done, and no MSO is much prepared to pay to carry the channel even WITH Avengers. Maybe the home Ent will prop it up, but by the time this makes it to video, the video market will have dropped another 10-20%… so all in all it’s the law of diminishing returns after the big box office.
In other words, this is a non story.
Considering that Paramount doesn’t have to spend a dime, and just collects 160 million (using your numbers), it isn’t too bad.
Remember the 115 million was for TWO pictures, Paramount still stands to collect 9% of Iron Man 3 whatever that does next year, so the total could be much more than the 160 million for doing nothing.
It is a story when a studio can collect what possibly could be a quarter of a billion dollars for doing nothing.
It’s 8% of Avengers + 9% of Iron Man 3 so though neither will make 2.78 billion (in regards to Avatar) the two films combined only have to gross around half of that for Paramount to make more than $115mil. To me it seems like a really interesting story if a studio is paid at least $115mil to not market and distribute two films.
Gentlemen, It isn’t 8% of Gross, I don’t think you know how the industry works.