
Before 2012, there had been only 3 movie blockbusters to open to over $150 million. This year, we’ve already had two, Hunger Games and The Avengers, both during the regular TV season. As The Avengers‘ monster $80.5 million Friday haul raises questions about the movie’s impact on last night’s primetime. As with Hunger Games, it was not actually that big — according to Nielsen, the number of adults 18-49 watching television last night was down only 2.64% from last Friday. Of course, the effect was disproportionally larger on young- or male-skewing shows like Fringe, The Finder, Grimm and Blue Bloods, which were all down, while ABC’s lineup led by Shark Tank actually thrived.
Shark Tank showed ABC schedulers what it is capable of when left uninterrupted. Airing a second original in a row for the first time in month and a half, the reality series pulled in a 1.7/7 in adults 18-49 to rank as the top program of the night in 18-49 and beat CBS’ Undercover Boss (1.4/6) in the 8 PM hour for the first time. ABC had a great night all around, winning every hour in 18-49. Primetime: What Would You Do (1.4/5) was up 27%, while 20/20 (1.5/5) was up 7%.
NBC’s fellow newsmagazine Dateline (1.3/4, up 18%) was the only other series in positive territory last night. CBS’ Undercover Boss was down 13%, CSI: NY (1.3/4), which is fighting for renewal, was down 13%, while Blue Bloods (1.4/4) was down 7%. Fox’s The Finder (1.0/4) and Fringe (0.9/3) were each down a tenth. Ditto for NBC’s Who Do You Think You Are and Grimm.
TV Editor Nellie Andreeva - tip her here.


Thanx for the numbers Nellie. If it wasn’t for the fact that Fringe had already been renewed-that 0.9 would totally depress me. Even with already having been renewed-0.9 is definitely not encouraging. Also, I agree with you regarding Abc’s Shark Tank. It does decently when aired consistently without interruptions. Abc & other networks as well should not be surprised if numbers go down when episodes of any program are aired on an inconsistent basis. Thank you.
Tonight (May 5th) is when the bottom will fall out of prime-time network viewing.
I expect it to be the least-watched night for the broadcast networks since the early 1950′s (and when cable is added, the smallest total number of people watching prime-time TV on any night since the middle 1950′s).
“Marvel’s Avengers” will be one reason, warm weather in much of the country is another, and the broadcast networks will also be hurt tonight by local baseball telecasts (in many cities) and by basketball playoffs in Dallas, Oklahoma City, San Antonio, and Salt Lake City.
Shark Tank is one of the few intelligent TV shows on. When I watch it I like to predict who will get approved or disqualified.
Love love Shark Tank.
I find ‘Who do you think you are’ insightful, educational and moving. But I guess because there is no trash talking, cursing, fighting, killing, shooting,explosions etc., the general population is not interested.
Sad…
Indeed, Shark Tank is a fantastic show. Hopefully they’ll continue to do more!
“Of course, the effect was disproportionally larger on young/male-skewing shows like Fringe, The Finder, Grimm and Blue Bloods”
Um, Nellie? Blue Bloods is about as young male-skewing as Murder She Wrote.
What do people actually see in this Shark Tank show? It’s a bunch of money-hungry millionaires trying to buy someone’s inventions but yet claim they’re doing these people a favor as a result, like they’re pitying them. This show is garbage!
Have to disagree here zeke. Shark Tank is about people pitching business plans and products and trying to get investors. So much is about the business model, the strategy of the pitcher, how well they have done their homework. This show ought to be screened in business schools and by anyone – even an actor or filmmaker – trying to pitch a product. I have learned a lot about the art of the pitch with this program.
What I see in it is the American Dream — five very rich people who are self-made using their money to support other entrepreneurs, who will go on to become real job creators — by manufacturing something of value. This is a refreshing change form those who claim to be “job creators” but who are really just buying majority chunks of companies on credit, increasing the debt, skimming the cash, selling off the assets, and lining their pockets while putting people out of work and destroying the value of (sometimes 100-year old) corporations before moving on to their next victims. It’s also wonderful to see the amazing business solutions ordinary individuals come up with, and what they are willing to do to make it work. Truly inspiring.
SUPERNATURAL did not fall, it pulled a very healthy and very steady .7 again. So not “everything else” was down. Headline fix!