Hot Interactive Trailer: ‘Snow White And The Huntsman’

COMMENTS (12)

• Universal has had so many flops and losses that this movie is their last hope. I feel like they’re overdoing the promo for Snow White though. I’ve been seeing tv spots and trailers for this thing since last November.

  Comment by Jessie — Tuesday May 22, 2012 @ 8:35pm PDT  Reply to this post

• Flops really? Safe house, lorax, American pie all have grossed over 200 million worldwide. Contraband made money. Five year engagement just got released at a bad time (1 week before Avengers).

  Battleship is the only one that didn’t perform as expected, but it should finish over 300 million + dvd/blu ray and tv showings. They have had a good year. Don’t knock them for no reason idiot.

  On topic, Snow White looks pretty cool. Almost everyone at my school is talking about it. Hopefully Rupert Sanders can pull it off. He deserves the success

  Comment by Farzan — Tuesday May 22, 2012 @ 9:02pm PDT  Reply to this post

  • always nice to see someone call someone an idiot.

    Comment by Anonymous — Tuesday May 22, 2012 @ 11:00pm PDT  Reply to this post

  • Yeah erm no. With promo costs included Safe House did not break even and Five Year Engagement + Battleship bombed.

    And this movie is fecking horrible. Universal had the scathing reviews deleted in less than an hour following the London premiere. Should be interesting to see how long they can keep this under wraps before the inevitable terrible WOM kicks in. This baby is gonna fall like a rock after OW.

    Comment by Mike — Wednesday May 23, 2012 @ 12:35am PDT  Reply to this post

    • BATTLESHIP will likely break even or come out just over profitability after all is accounted for (incl. DVD/BD sales, toys, VOD, etc).

      Comment by Paul — Thursday May 24, 2012 @ 4:48pm PDT  Reply to this post

• This is too complicated. I gave up after 30 seconds. This is the YouTube generation, we need a quick fix.

  Comment by Boss — Tuesday May 22, 2012 @ 11:44pm PDT  Reply to this post

  • The interface is poorly designed, but the concept is fine. Even for the YouTube generation! Just don’t confuse them, they’re easily confused.

    Comment by scifi_fan — Wednesday May 23, 2012 @ 10:51am PDT  Reply to this post

• Charlize really brought out the coolness and awesomeness in this that it makes me wanna see it. The trailers are superb!

  Comment by Don — Tuesday May 22, 2012 @ 11:56pm PDT  Reply to this post

• The UI on this trailer is a little off. Took me awhile to figure out how it works, and can’t understand why the “video”, “fact”, “discussion” or “map” doesn’t just pop up below when an new que marker hits since the space stays empty for it the whole time. I had to scroll back a couple times to find certain marks that were only up for a second or two. Might make for repeat immersive viewing and tracking engagement across clicks/mouse hovering, but if you get someone to watch 50% of that content, you’ve done your job, so why make it harder for them to enjoy the content. It’s like 1/2 what used to be DVD bonus footage all jammed into one interactive trailer. I’m impressed. Gotta admit, the digital agency that produced this is doing great work, but still think it could be improved slightly for future “interactive” trailers.

  Comment by comersuerte — Wednesday May 23, 2012 @ 1:18am PDT  Reply to this post

• I have to admit this hooked me, but I’ve been a sucker for useless facts since pop up video. These new interactive trailers satisfy my need for more input and button clicking all at once. Kudos to the marketing team.

  Comment by moviemaker — Wednesday May 23, 2012 @ 9:56am PDT  Reply to this post

• I thought it was very thorough and kinda fun. Makes me wanna see it!

  Comment by Greg — Wednesday May 23, 2012 @ 1:51pm PDT  Reply to this post

• Its kinda but, sooo last season

  Comment by eve — Thursday May 31, 2012 @ 3:06pm PDT  Reply to this post