Time Warner CEO Jeff Bewkes showed tonight on PBS’ Charlie Rose that he and Rupert Murdoch may be the only Big Media moguls who can talk about the business without sounding like they were manufactured by IBM. Bewkes even had some interesting things to say, although most of his observations came from his greatest hits collection — and you could go dizzy trying to follow a train of thought from Charlie Rose’s zig-zag questioning. For example, Bewkes says that while the prospects for the movie business are bright, the days of having releases appear in theaters a few months before they’re available on home video are numbered. “Everyone in the business, including theater owners, has an interest” in getting to a point where films will be available everywhere early on, he says. Acknowledging that “this is a dangerous question,” Bewkes says that execs will work together and “be as thoughtful as we can to do it in a way that doesn’t undermine the theater experience.” But he doesn’t see how the industry can continue to wait months before offering a movie to home viewers. ”You create a gap for piracy,” and consumers “have to get what they want.” Bewkes says there’s life left in DVD and Blu-ray discs. “They’re still in Walmart and 7-Eleven…The bad news is (they) may have to be cheaper.” He adds, though, that broadband distribution is catching up fast. There are 7B people and in the world, and “now you can put bits and bites across the planet and it really doesn’t cost anything.”
Related: CNN Has Lowest-Rated Month In More Than A Decade In April
Rose also pressed Bewkes to defend CNN. The CEO acknowledged that “we’d like to do better” in the ratings. But he adds that his chief rivals, MSNBC and Fox News, “aren’t really news channels.” They’re partisan and take “a talk show, host-led approach to news with a focus on analysis and opinion.” By contrast, he says, “the mission of CNN from the start is a devotion to strong, comprehensive journalism, non-partisan.” It also devotes more time than the other channels do to non-political subjects, he says. The result, though, is that the network attracts a lot of viewers who don’t register in the ratings because they tune away quickly if there isn’t major, breaking news. He flattered Rose by saying that the interviewer tries to create a high-quality show. “You’re not booking guests trying to get the highest rating,” Bewkes says. “CNN is really the same.”


Cheaper DVDs? There will be no profit margins left!
I guess you aren’t aware how little it costs to make a DVD; the production and shipping cost per disk is literally pennies.
it’s not the disc you pay for – it’s what’s on it silly
The older I get, the less clutter I want in my house. To that end I now buy most of my books, music and movies digitally. I think that’s going to be the purchase decision of the majority of consumers in a few short years.
Do you know what was the biggest deterent to piracy that the studios ever came up with?
Hulu.
It used to be that people could easily catch up on shows from all networks the next day without committing any illegal or immoral acts and it was simply easier than going out and pirating it. Lately, it seems like the studios have been pulling back from Hulu. Fox has a built-in programming delay of a week unless you have Hulu Plus and there’s talk that Hulu will possibly switch to a model that requires you to prove that you have cable just to be able to watch it. Really bad decision if it goes through.
Also, the most common complaint about Hulu from TV executives is that it’s giving away content for free. And yes that’s true, except non-paying customers of Hulu still have to sit through ads just like we do for regular TV. That ad money may not be as lucrative as live TV ads, but we’re a captive audience when we watch on Hulu we hold up our end of that deal by watching them. That’s the same basic covenant we had with regular TV, pre-DVR.
For movies, the solution is a little trickier, but I don’t think that the way to deal with it is to shorten the already tiny gap between theatrical release and home video. If the industry wants to undercut the pirates again, it needs to come up with a way to deliver the content digitally without making the consumers feel like they’re paying too much. I’d love to get movies on Demand for my cable box, but I’m not paying f***ing $15 or more for a one-time viewing. The iTunes movie rentals are a good start, but it would be nice to have more alternatives out there besides Netflix and Blockbuster.
Id totally agree with you on Hulu…Id rather watch stuff on there with a few adds knowing I dont have to risk getting malware or anything. However, the way Fox now has a delay, I know find the shows I watch on Fox online. I know people could make the arguement I could wait a week, but whatever, still going to find i online. Fox doing that still isnt going to get me to watch shows live.
Add another agreement. CBS was foolish enough to not stream Big Bang Theory for its first few seasons, which was a virtual tutorial in torrenting for its geek fans. Now that the show is online within minutes of its broadcast airing, happy to watch it legally and (gasp, what a concept!) watch ads.
Meanwhile, the Hulu delays have sent me back to torrenting.
There’s also something else to consider: My “media device” is a computer. I don’t own a television, DVR, etc. Several of my “desirable demographic” friends are the same.
not sure piracy is created by gaps. i think it’s a constant. pirates will grab the thing day one or before no matter what. that’s the fun of being a pirate. meanwhile, piracy is the least of the movie companies worries. there’s plenty more to worry about. am i wrong?
The only reason people I knew ever pirated anything (and really that was more finding a streaming site, not downloading for keeping it) was when Doctor Who was shown in Brittan MONTHS before there was any chance of getting it in the U.S. Once it became available within 24 hours, people waited for it to appear on TV. I’m pretty certain studies have shown that the main reason for pirating is that the product can’t be obtained legally when it is released elsewhere.
A movie just opened to 200+ million dollars last weekend. It’s set to drop around 50% this weekend. This is because someone made a film that people actually love. People have become accustomed to going to the theater and feeling nothing.
Make something people can love.
Release it on an appropriate weekend.
Don’t botch the marketing.
Stop blaming anyone but yourself when you fail to do any of those three things.
Convince YOUR CUSTOMERS that they have a real god damned reason to drag themselves off the couch and into a theater, even though they’re exhausted and half-broke like everybody, and you’ll get your money.
The spectre of “piracy” can’t do a fraction of the harm that insincerity and a near total lack of accountability do to this industry.
I sure hope the theater chains understand that “collapsing” the theatrical windows means death for their business. If guys like Bewkes want out of theatrical exhibition this badly, AMC and co. ought to oblige them. Let’s find out where the grosses to support your bloated $100+ million productions come from when your product, from day one, is a digital download indistinguishable from a file a soccer mom can cue up on a streaming site.
As the theatre owners look at the money they spent for digital projection — wasn’t that promoted as a piracy salve, in that no reels for projectionists to copy overnight, or something? — and 3D, only to find that people buy tickets to good movies and sit at home and watch Game of Thrones when it’s a weekend of the blah leading the blah, I’m sure it’s piracy they blame for that pain in their tuchus.
Oh yeah, CNN isn’t partisan. It’s just in the tank for every dopey librul politician and crackpot prog policy out there. This preening elitist notion that there’s something wrong with the rest of us because we won’t sit through CNN’s insufferable self-absorption is why Bewkes and company cannot fix what’s broken over there
-Krumhorn
In other words, CNN is not telling you want you want to hear, like Fox ‘News’. Or if you were a ‘librul’ MSNBC.
Yeah, Im sure the theatres really are thrilled about collapsing windows.
What a load of bullshit.
“now you can put bits and bites across the planet and it really doesn’t cost anything.” Tell that to the network builders, server farm owners, application developers, IT equipment manufacturers and digital content providers, etc. Mr. Bewkes undermines his own company’s ability to charge anadequate prices for the content they own because “it really doesn’t cost anything”.
yeah, this statement made no sense. people in the industry need to be careful about their phrasing bc they keep adding more to the already huge stack of misinformation