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For the first time since the launch of the network 16 years ago, TV Land is changing its look with the introduction of a new logo. Additionally, the network is adding a second night of original sitcoms to the schedule this summer. The two are related — the old logo with a classic TV screen and retro style symbolized TV Land’s long-time identity as a destination only for reruns of classic sitcoms. With the addition of a growing slate of original comedies over the past couple of years, the network also has shifted its target demographic from baby boomers to Generation X, or 25-54 year-olds, and it says the more contemporary logo reflects that. The re-design was spearheaded by TV Land’s head of marketing Kim Rosenblum, with Trollbäck + Company designing the new logo. TV Land is the third cable network to unveil a new look and logo in the past couple of weeks, following similar moves by E! and Lifetime.
As for TV Land’s original programming expansion, the channel is opening a second night of originals on Tuesdays this summer with the second season of Retired At 35, which will premiere June 26 and run alongside repeats of the network’s flagship series Hot In Cleveland. TV Land’s regular Wednesday night originals block will feature The Soul Man, the new Hot In Cleveland spinoff starring Cedric the Entertainer and Niecy Nash, and the second season of The Exes, both launching June 20.
TV Editor Nellie Andreeva - tip her here.
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Wonder how much time and money was spent by Ms. Rosenblum with Trollback & Co. to design this new logo for the 25-54 demo.
Judging by the result…too much!
Laugh more at our logo than our original programming.
TVLand should also start looking at producing new episodes of older series. New episodes of The George Lopez Show (with a different focus) would be a great addition to the schedule. And there are other shows that news episodes could be produced for. Even monthly (or yearly) special episodes (like new episodes of The Dike Van Dyke Show, for example).
It’s time to start expanding possibilities. I mean TVLand could even look at producing new episodes of shows from the UK (like Beautiful People). There are a lot of possibilities. It just takes someone with vision and the ability to push them through development and financing.
Geez, they actually paid for that logo? It looks like a giant cartoon mouth eating ‘TVLand’. Very strange.
And why doesn’t TVLand have a hi-def channel?
They do. It’s only on U-verse and Cablevision. And yeah, the new logo sucks, too.
Tvlands new logo looks okay. Lifetime’s is horrific and E!s is stupid.
ME TV is what TVLand used to be back when it was entertaining.
The Soul Man?
Are you f***ing kidding me?
You just know some white people came up with that title.
Yeah, those noted white guys Isaac Hayes and David Porter, who wrote the classic R&B song from which the show gets its title. Why don’t you try Googling first instead of revealing your ignorance?
TV Land used to be the best. Now it just Blows!
TV LAND has abandoned it’s core audience and now has jumped the shark!
One more basic channel down the drain. Thank God that TCM is still true to its roots.
This being Deadline, am I allowed to say that I think this logo is an improvement and quite nicely designed?
It’s also got a low profile and stays out of the way of the picture, unlike Lifetime’s hideous new logo.
Give me something to Laugh More about than the weak shows you’re producing TVland. I hardly watch the channel anymore.
Viacom ruined all their other networks so why not TV Land. CMT sucks and is fullof reality crap. Nick at Nite stinks. They ruined good channels.
It’s been on Zap2It for a couple weeks, and I was wondering if that was a new logo.
It is. Good to know.
It looks just as blah and cookie-cutter as their programming. Antenna TV’s a pretty decent alternative; they actually show a lot of TV Land’s previous programming (quite a few Norman Lear’s 70s sitcoms, “Three’s Company”, “Leave it to Beaver”, etc.). The one great thing about Antenna is they don’t resort to a lot of the intrusions that pushed me away from cable, i.e. popup ads or “squeezed” credits. If I want to know when a show airs next, I can look it up. I don’t need the crappy distractions.
T.V. Land sucks. Used to be good. The original concept was reruns of classic shows. Now they create original programming? The “original” programs are terrible. Who watches that crap?
TV Land has become unwatchable- even the older shows I like are unbearable due to commercial breaks cramming the same crappy new sitcoms down your throat- over and over and over and over and over and over and over and over…one crappy new show after another, tonight is the night, no more.
Nick at Night in its heyday was a treasure trove of great classics; when it became TVLand it continued to offer its viewers quality classic TV. Then came the buyout by Viacom. Oh, the mighty wrecking ball put a sizeable gash in the network. From the plethora of absent-minded “reality” shows, showing garbage 80′s and 90′s sitcoms such as The Nanny, Rosanne, and Married With children, to inferior TVLand originals, to butchering the daylights out of the mere iota of classics they were showing just to fit in more ad space. TVLand has fallen victim to the serious low quality, dumbing down levels that has afflicted the vast majority of cable networks and non cable networks. Thank goodness for METV, YouTube and DVD’s.
TV Land has really gone down the drain. I liked it when it ran classic sit-
coms (“Leave It To Beaver”, “Sanford and Son”,etc.), dramas and info-
mercials. Now I have lost interest.
Only old people watch those old TV shows. TVLand had to change its image because they knew that they had to change their format to attract younger, much more sophisticated viewers. That meant to dump the old programs from the 50′s, 60′s and 70′s which were all horrible TV shows. Who in their right mind could ever watch another rerun of I Love Lucy, or even worse, reruns of The Beverly Hillbillies! TVLand ran some very successful and cleverly produced reality shows which were really cool, and now they have their own comedies which are the best shows TVLand has ever run. As a result TVLand has the highest viewership in the network’s history. With the aging baby-boomers now dying off the desire to broadcast those horrible black and white shows and junk from the 60′s and 70′s, will end. There will be no market for those shows in a couple of years. MeTV is even struggling in various markets. It won’t last either. Like the saying goes, out with the old and in with the new.
Believe me, there is NOTHING sophisticated about the morons who watch that reality crap TVLand is ruining the airwaves with.
There were a lot of old TV shows that sucked balls. Some of the WORST old time TV shows are: F Troop, Green Acres, The Beverly Hillbillies, Petticoat Junction, Get Smart, The Wild, Wild West, The Brady Bunch, Gilligan’s Island, I love Lucy, The Lucy Show and The Mother’s In-law. How can anyone watch reruns of this junk! It’s just as bad as all of that “reality” junk on TV.
Surly some of these shows are kind of silly. Gilligan’s Island, Beverly Hillbillies and F-Troop were pretty awful. I remember seeing these shows as reruns in the ’70s when I was a kid and not liking them. But for the most part classic TV shows from the ’50s through the ’70s were the best ever. I wish PBS would air some of those AIT era classic instructional TV shows from the ’70s; Inside/Out and Think About were very thought provoking shows.