Nellie Andreeva

ABC has joined CBS and the CW in wrapping its upfront sales. ABC’s volume was near its upfront haul from last year, which was $2.4 billion-$2.5 billion. In a weaker upfront marketplace, ABC’s CPMs rose 6%-8% vs. 11%-12% last year for inventory close to last year’s levels. The network sold ads across all platforms, including digital.

Related:
CBS Wraps Upfront Sales On Par With 2011
The CW Wraps Up Upfront Sales As Others Head Into Home Stretch

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