Nellie Andreeva

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Alloy Digital  has acquired YouTube’s entertainment news provider, Clevver Media. With the move, Alloy Digital’s owned and operated channels move up to No. 1 in total YouTube subscribers, counting over 8 million. Clevver Media’s seven entertainment and celebrity focused YouTube channels include ClevverTV, ClevverMovies, ClevverMusic, ClevverGames, ClevverNews, ClevverStyle and the Spanish language ClevverTeve. The launched in 2006, Clevver marks the latest acquisition for Alloy Digital, which over the past year bought Smosh, an online leader in teen and young adult comedy content; production/management company Generate; and B5 Media, owner of women’s lifestyle digital publishing and media networks. Generate CEO Jordan Levin has now also been named president of Alloy Digital. The deal for Clevver Media comes on the heels of Alloy’s sibling Alloy Entertainment being acquired by Warner Bros. TV.

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