Ordinarily the decision by judges at the CEA Line Show in New York to honor Dish Network’s Hopper DVR with the Best of Show award wouldn’t be particularly noteworthy. But the citation is meaningful this year as virtually every leading broadcaster is asking the courts to rule that the device — with its ability to automatically skip past ads on recorded shows — violates contract agreements and copyrights. Dish Network CEO Joseph Clayton seized the opportunity to make the company’s case that the AutoHop ad-zapping feature “is an extension of what consumers already do, skip commercials on shows they record.” Yesterday Chairman Charlie Ergen told a congressional committee that the device protects kids from having “no choice but to see commercials for junk food and alcohol.” Hearst Television chief David Barrett, representing the National Association of Broadcasters, said that AutoHop “remains a threat to the local broadcasting system.”


While I admire the technology of a box that automatically skips commercials, I can’t help but think if it is really so necessary? First off, the commercials allow watchers to watch programs for free, which when you think about it, is a pretty great deal for us. We get the entertainment with zero obligation to spend a penny for having seen it. Seems like a more than fair trade off.
Furthermore, if the commercials are effectively neutralized, sponsors are going to be forced to do more and more product placement integrated into the content, which I find far more bothersome than specific and obvious breaks from programming for advertisements.
I do understand why the industry would be upset about the Auto Hop feature but the only threat that I see is to the one to my freedom to make decisions. I don’t always skip commercials but when I am pressed for time I enjoy being able to choose if I watch them or not. I have been with Dish as a customer and employee for some time now and if other cable companies don’t want to provide their customers with the ability to choose that’s fine. I know who I am going to stay with.
First off,
“First off, the commercials allow watchers to watch programs for free” YOUR WRONG, as a dish subscriber I PAY a monthly fee to watch even over the air broadcasts, such as ABC, NBC and CBS through monthly fees, and Dish pays through retransmission fees.
Broadcasters and broadcast groups ie: Hearst and Tribune are sucking as much as they can out of cable and satellite companies and for what? Something that is broadcast for free. So Dish subscribers DO pay each and every month.
You monthly goes to Dish, but the networks sell ad time based on the strength of a show, which in turn funds the production of those shows. Skipping ads eliminates funding for the actual shows themselves.
Most consumers are stupid sheep who don’t understand how the business of television works. This adhopper is a terrible idea. And would only drive up the American public’s cable subscription prices or their monthly satellite bills. Just like Americans don’t seem concerned that newspapers are in jeopardy because “we read it online for free!” Yeah, and just where do you think the “Free” content comes from? I don’t understand why Americans don’t understand that in a capitalistic society, there’s a trade off for EVERYTHING!!! FREEDOM isn’t FREE.
The popularity of AutoHop just goes to show that there’s a market for an ad-free viewing experience. Clearly, the networks aren’t getting a big enough cut of DishTV revenues to compensate for the loss of ad revenues, and that’s why they’re sqwaking.
After all, anyone who really wants ad-free content for no cost can pirate anything in existence. But consumers are willing to pay something for content, as long as it’s convenient and packaged in a way they prefer. Torrents can’t offer convenience and security, so that’s where the content providers should focus on (since piracy is never going to be eradicated).
So, the solution is for DishTV and networks to cooperate in providing an ad-free feature that extracts a high enough additional fee from customers, so that the networks can be offset of the lost value of advertising. Since ad viewing isn’t really worth much per person to networks, the additional charge would not be burdensome.
PS, Ergen should stop with the self-serving baloney about protecting kiddies from junk food and alcohol. It’s so transparent that it just makes him sound like a fool. What he really means is, his customers would appreciate easier means of skipping ads, and he should work with content providers to figure out a means of providing that experience that is fair to all.