Disney CEO Bob Iger and First Lady Michelle Obama are poised to make the announcement tomorrow that the company will stop accepting some unhealthy-food ads on its TV and radio shows and websites aimed at kids. Reuters reports Disney plans to cut ads during children’s programming for foods that fail to meet minimum nutrition requirements. If true, it’ll be more bad news for the sweets business, after New York Mayor Michael Bloomberg announced last week his plan to ban oversized soft drinks in the city — a plan frowned upon by the National Association of Theatre Owners owing to the possible impact on movie concession sales.
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This article was printed from http://www.deadline.com/2012/06/disneys-kid-shows-to-limit-junk-food-ads-reuters/
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