DreamWorks Picks Up ‘Need For Speed’ From EA

COMMENTS (9)

• Well at least we know George Gatins didnt steal this idea.

  Comment by Phil — Friday June 22, 2012 @ 9:22am PDT  Reply to this post

• Call me crazy but I think Chris Santos could be right for this.

  Comment by Bart — Friday June 22, 2012 @ 9:22am PDT  Reply to this post

• That’s just plain dumb. So they purchased the concept of cat racing? Need for speed has no story lines no characters and no continuity though the series. Just various racing some some street some track and some being chased by cops. All they are getting is am empty license.

  Comment by xolitz — Friday June 22, 2012 @ 11:54am PDT  Reply to this post

  • Pre-Established IP that’s been in the market for over 10 years, New Console games coming out every year or two, millions of reachable consumers who have downloaded the mobile game, and millions upon millions of EA consumers who will receive emails, facebook updates, and tweets. Plus the opportunity for CPG marketing with inserts in ALL of EA’s console titles including Madden, NBA, Tiger Woods, and now UFC on top of all the other titles they’re working on in secret right now for launch in 2 years which will have 100s of millions of dollars in promotions and ads reaching millions of consumers. I don’t see why it’s taken this long for something like this to be swept up for a film adaptation. It’s plain dumb not to considering the built in promotion vehicles.

    Comment by JimmyT — Friday June 22, 2012 @ 1:37pm PDT  Reply to this post

    • Nice work making the movie industry sound so clinical and sterile

      Comment by max — Sunday June 24, 2012 @ 9:30pm PDT  Reply to this post

  • On the contrary, I think the concept of cat racing could possibly recharge this entire industry.

    Comment by shannon — Friday June 22, 2012 @ 1:51pm PDT  Reply to this post

• When does Dreamworks officially turn out the lights and call it a day?

  I remember the days when they were gonna be something…

  Comment by Clock and Spiel — Friday June 22, 2012 @ 12:06pm PDT  Reply to this post

• great work by UTA as reps for EA. oh, actually, it was WME that finally got an EA project going. so, nice work to those guys. wonder how long that UTA retainer lasts.

  Comment by nice try — Friday June 22, 2012 @ 8:57pm PDT  Reply to this post

• Need for speed the run made into a film would be nice.

  Comment by Scotty — Friday June 22, 2012 @ 10:10pm PDT  Reply to this post