It’s disquieting to see how far broadcasters and their allies are willing to go to kill the recent FCC decision to help voters understand how money’s being spent on TV to influence elections. Yesterday, a House Appropriations subcommittee approved by a voice vote legislation that would prevent the FCC from using any funds to implement an order in April that involves large TV stations: The four largest stations in the top 50 markets would have to put online the information about political ad buys that they already must disclose on paper to people who visit the station. The FCC says it’s a common-sense change that would enhance democracy by making the system more transparent. But Subcommittee Chairwoman Jo Ann Emerson (R-Mo.) called the order ”micromanagement by the FCC,” the National Journal reports. She also questioned why the rule just applies to TV stations instead of political ad buyers, or other media including radio, cable TV, newspapers, direct mail, outdoor advertising and the Internet. The bill approved by the subcommittee goes next to the full Appropriations Committee for approval. Meanwhile the National Association of Broadcasters has asked the U.S. Court of Appeals to overturn the FCC rules. One of its concerns is that the change would enable advertisers to bargain for lower prices: They could go online and see how much stations charge political campaigns, which are entitled to the lowest going rate. “It’s clear that the broadcast industry is pulling out all the stops to bury information about political ad spending on the public airwaves,” says Free Press Action Fund senior policy counsel Corie Wright. “What’s more appalling is that some elected officials are willing to help them do it.”


Distressing to say the least.
Since the Supreme Court ruling which pretty much permits unlimited and unknown political donations from corporations to PACs, I am not sure what the immediacy of online ad spends does? It does provide instant ad rates for all to see, and I am not sure this is fair.
And, at the end of the day, no matter how the political contributions and/or ad spends are resolved. The folks who make these rules will find ways around them.
Money drives politics and the eventual resolution of these issues. It will not change…sadly.
Well it definitely won’t change if nobody tries to change it.
All potential lawbreakers work to find ways around the laws, why make it easy for them by not having any laws in the first place? We have to try or we end up with the society we’ve got, and that doesn’t seem to be working so great atm.
If the information is already available to visitors, interested parties can *already* find the ad rates should they be so inclined. That doesn’t strike me as a very compelling reason.
Exactly my point…reasoning doesn’t matter because the end game will be the same. This is just a minor issue in the grand scheme of political economics.
I don’t fault these efforts. I applaud them, but in the end…nothing will change for greater transparency
or public benefit at the expense of political funding…atm…and, most probably until the revolution.
exactly. so sick of people with this lily-livered, ‘well, not much can we do about it?’ attitude. yes, there is – harass your reps – make calls to congress – organize. it worked for the tea party. boycott companies who work against transparency and lobby against public interest. your dollars count. do your homework on who those companies are – start with Koch Brothers Georgia Pacific products (Brawny paper towels, Quilted Northern etc.) people are so flaccid and lazy these days that if we have another hitler come along, he’ll win.
Cockroaches hate light and fresh air.
Political advertising is huge money for all media (Duh)…especially TV in an election year (Duh again). Anything that might stop the biannual advertising Christmas rush from coming is of course most unwelcome. The real question is whether or not Obama will veto this bill if it comes to his desk and if he does sign it…what will he say his reasons were. Likely, in the end, nothing will change but this whole thing with the FCC rule should provide some comedy as we see politicians scramble to help hide how much their robber baron masters spend on them.
The government should fund elections.
Citizen solution. Someone make it their mission to visit the stations, get the info, and publish it online.