
EXCLUSIVE: Lee Hirsch, whose feature documentary Bully became a cause celebre when it received an R rating, has signed with ICM Partners. Bully premiered at the 2011 Tribeca Film Festival and was released by The Weinstein Company. Hirsch’s feature debut came on Amandla! A Revolution In Four Part Harmony, which won the Sundance Audience Award in 2002. He also produced and directed Act Of Honor for the History Channel, and episodes of the Discovery Channel series Nextworld.
Hirsch is also the founder, director, and producer of the Local Voices for Obama project, a series of ads featuring supporters of President Obama. His ads garnered him several 2009 Reed Awards, including Best Presidential Ad and Best Independent Expenditure.


Why is my agency called ICM Partners now? That title doesn’t seem very client-oriented.
Because all they care about is winning internal power struggles. They are also more interested in finding alternative revenue streams than the traditional percentage from working clients.
Agencies can’t survive anymore solely on the traditional client percentage business model. Production is wayyyy down from 10 years ago and talent salaries are getting slashed.