Amazon-owned Lovefilm has entered a multi-year streaming deal with Twentieth Century Fox Television Distribution for recent and upcoming movies and TV series. Subscription service Lovefilm, which operates in the UK, Sweden, Germany, Denmark and Norway, also has agreements in place with Warner Bros, Sony Pictures, NBCUniversal, eOne, Studiocanal, Disney, ABC, the BBC and ITV. The first feature titles available via the pact will roll out in March next year and will begin with Fox films originally released in the UK in 2011. Fox TV titles will become available next month and will include early seasons of Sons Of Anarchy and all seasons of 24, Prison Break, Buffy The Vampire Slayer and Angel. Lovefilm rival Netflix launched in the UK in January with deals in place with such content providers as Fox, Lionsgate, Paramount, the BBC, NBCUniversal, Sony, Disney, MGM and Miramax.


As soon as Amazon can figure a way to integrate one click shopping into streaming viewing (Son’s of Anarchy would be great for this) they will rule the world… even more than they do now.
Good idea about the online shopping for SAMCRO gear etc. But first, they need a deep and complete library so that consumers can get one-click viewing. Then they will gravitate to whatever service makes it easiest to see the content they want, and then that’s the service where they will buy all the crap.
Right now, Netflix is still the winner for sheer completeness. (I spot checked some of the more obscure titles I’ve gotten from Netflix – old movies, documentary series – and they don’t appear on Amazon.) Sure, Showtime and HBO have goofed up their streaming library but those are still available on DVD. Clumsy but doable.
What consumers don’t want is to have to go to all the work of cobbling together a library themselves, from multiple sources. Entertainment should be leisure. The way streaming is broken up, it’s becoming work.