Magic Johnson’s Atlanta-based Aspire cable network launched today. Johnson announced in mid-May that former GMC TV exec Paul Butler would be general managerof the new African American-focused network planned for launch this month. Johnson is a majority owner of Aspire, in partnership with Atlanta-based GMC. Johnson says the name of the network is meant to reflect the tone of the programming. Aspire was created under an agreement Comcast made with the Federal Communications Commission to secure the agency’s approval of the cable giant’s majority purchase of NBC Universal.

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