Among specialty releases, holdovers held the spotlight the first weekend of June. Memorial Day weekend’s record-breaking opener Moonrise Kingdom retained its crown atop the box office in the specialty arena, averaging just over $53K per theater in 16 locations. Focus Features added 13 locations for the Wes Anderson-directed feature, which opened Cannes last month. And on this Diamond Jubilee weekend, Focus is, well, jubilant: “Moonrise continues to generate outstanding results this weekend,” a Focus spokesperson said this morning. “Saturday’s large increase over Friday (42%) reflects theaters adding more seats in response to demand (there were sellouts throughout the day). The estimated $53K theater average defines the film’s powerful box office momentum.”
Related: ‘Moonrise Kingdom Topples Record, ‘Intouchables’ Strong
But the jewel in the crown is still Fox Searchlight‘s The Best Exotic Marigold Hotel, which added 61 locations in its fifth weekend out. Set in India, the film took in $4.6 million over the weekend, landing itself again in the overall box office top 10 with only a 25% decline from last last weekend’s gross, according to an equally pleased Searchlight exec: “We continue to compete with the summer tentpole films even though our theatre count is much lower. In some cases these films had 2 or 3 times the number of locations that we have. Word of mouth has obviously been driving moviegoers to seek out Best Exotic Marigold Hotel.” As the movie “continues to broaden … certainly $30 million (domestic) will soon be in our rear view mirror. As of right now, there is no identifiable ceiling. Our audience is beyond just the art houses and upscale areas.”
Related: ‘Best Exotic Marigold Hotel Passes $100M Worldwide
OK, now for the openers. Anchor Bay passed High School in 200 theaters with low marks. The film averaged just over $400, with an $80K gross. A Cat in Paris fared better with under an under $6K average, while Hardflip from Rocky Mountain Pictures averaged $2,520 in 22 theaters. Kino Lorber’s Palestinian-Israeli documentary Broken Cameras took in $6,500 at its exclusive opening at New York’s Film Forum.
NEW
1. High School (Anchor Bay) NEW [200 Theater] Weekend $80K, Average $403
2. Hardflip (Rocky Mountain Pictures) NEW [22 Theaters] Weekend $55K, Average $2,520
3. A Cat in Paris (GKids) NEW [6 Theaters] Weekend $35K, Average $5,833
4. 5 Broken Cameras (Kino Lorber) NEW [1 Theater] Weekend $6,500
5. 6 Month Rule (Secret Identity) NEW [1 Theater] Weekend $1,356
Returning / 2nd Weekend
1. Moonrise Kingdom (Focus Features) Week 2 [16 Theaters] Weekend $848,681, Average $53,043, Cume $1.46M
2. The Intouchables (The Weinstein Company) Week 2 [50 Theaters] Weekend $350K, Average $7,004, Cume $517K
3. Hide Away (Abramorama) Week 2 [5 Theaters] Weekend $15K, Average $3,133, Cume $17K
Holdovers / 3RD+ Weekends
1. The Best Exotic Marigold Hotel (Fox Searchlight) Week 5 [1,294 Theaters] Weekend $4.6M, Average $3,555, Cume $25.496M
2. Bernie (Millennium Entertainment) Week [302 Theaters] Weekend $937K, Average $3,104, Cume $3.65M
3. Crooked Arrows (Branded/Peck Entertainment) Week 3 [325 Theaters] Weekend $728K, Average $2,239, Cume $1.247M
4. Hysteria (Sony Pictures Classics) Week 3 [65 Theaters] Weekend $190K, Average $2,922, Cume $473K
5. First Position (Sundance Selects) Week 5 [58 Theaters] Weekend $87K, Average $1,500, Cume $693K
6. Darling Companion (Sony Pictures Classics) Week 7 [61 Theaters] Weekend $66K, Average $1,054, Cume $625K
7. Girl In Progress (Pantelion/Lionsgate) Week 4 [50 Theaters] Weekend $31.5K, Average $630, Cume $2.51M
8. Polisse (Sundance Selects) Week 3 [21 Theaters] Weekend $31K, Average $1,500, Cume $134K
9 The Artist (The Weinstein Company) Week 28 [87 Theaters] Weekend $29K, Average $333, Cume $44.61M
10. Bully (The Weinstein Company) Week 10 [88 Theaters] Weekend $22K, Average $250, Cume $3.389M
11. Elena (Zeitgeist Films) Week 3 [6 Theaters] Weekend $11K, Average $1,838, Cume $53K
For more estimates listed by title, see box office results here...


What is the strategy with The Intouchables? Did the Weinsteins buy it just to bury it and remake it in English?
Man, Anchor Bay is just the kiss of death!
Why does anyone release their films through that company!
I went to see Exotic Marigold Hotel. I enjoyed it.
What was annoying were the old people in the audience who wouldn’t stop talking back to the screen, guffawing loudly and inappropriately at every moment.
I can see how the young generation doesn’t know any better, but senior citizens should surely know how people are supposed to behave in a movie theater!
Shut up, you old bags!
This will, of course, convince no one in Hollywood to make small budget, well crafted movies about women of a certain age, even though they make money. Sigh!
Sadly you are right. The Boomers are the largest segment of the population with any disposable income, prefer theaters over watching at home and these movies can all be made for 3-7M with tiny P&A spends and nobody is paying attention to this huge market.
Since when did making money off boomers become verboten? They’re dying for their own programming.
The issue isn’t age spreads but what the industry has become. IFC Films and Magnolia Pictures emphasize video-on-demand. Sony Pictures Classics is what Miramax used to be, only without buying awards. Fox Searchlight and Focus Features act more like their mainstream cousins.
To most people my age, TV is for quality fare and the movie theater is for overhyped junk.
Jon,
I feel your pain. I’m 50 years old and always make it a point to never go to a movie before 10pm. The old people talk way too much. I just hope I’m able to stay up at 10pm when I’m 70!
I wish Cowgirls ‘n Angels were in my area. I think there is a market for a good family film, especially with the cast of Cowgirls ‘n Angels!