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With Twilight mania subsiding, ratings for the MTV Movie Awards are going down too. Last night’s 2012 MTV Movie Awards delivered a 2.8 rating in persons 12-34 and 3.2 million total viewers. That is down 28% in 12-34 from last year. Immediately following the awards show, the Season 2 premiere of Teen Wolf drew 2.1 million viewers and a 2.0 rating in 12-34, down 5% in the demo from the series premiere that aired after the MTV Movie Awards last year. That wasn’t bad considering the show’s far weaker lead-in this year but the series received an even better news today when its second season landed the second biggest California production tax credit, $10.5 million, improving significantly its bottom line.
TV Editor Nellie Andreeva - tip her here.
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Maybe fans are growing apathetic, because the same BIG movies win every year. Twilight and Harry Potter may be phasing out, but Hunger Games is on it’s way in for the next few years. It’s all too predictable.
It was a fun show but it was against GoT’s finale, basketball etc, which took a lot of the air out of the night.
This “awards” show is a complete joke. It was very boring with lame music and the best movies didn’t even get nominated for best movie. Time for them to retool the show with nominees that actually deserve it.
I must be getting old, because last night felt more like the Nickelodeon Awards to me.
If you were really getting old you never would have watched it, or remembered that it was even on.
or like me so old I cant even remember the last decade I watched it
you’re not getting old – but the show sure was – it was just stale & rigid, because everything was completely rehearsed and kept in line without ever straying near the deep end. felt very much like a corporate commercial – gasp.
Not enough cats with lasers. Russel Brand was good though.
Four things needed to fix the MMAs:
1. A-List host. Past few years have been B or C list comedian.
2. More and better parodies, which use to be why people tuned in.
3. Take itself less seriously. Needs the vibe of Jim Carrey dressing as a hippie again with a set that looked like it was from an alien movie.
4. Because of the Twilight/Potter/Games crazes, make nearly all the categories voted on by a panel. Have the viewers vote for some, along with a Viewers’ Choice Movie category like the VMAs used to have.
Agree with all of this, except that all of these point to MTV trying to spend less and less on this show every year. Also, last year with Sudeikis was pretty funny, not sure who would qualify as an A-list host. Galifianakis? Ben Stiller? Adam Sandler? Conan?
The panel voting with a mix of viewers choice would be a welcome change.
That’s because MTV is irrelevant!!!
Well with the way the awards are voted on by fans, this show has really become no different than the insipid Teen Choice Awards. The winners are never anyone interesting or even deserving, it’s just a battle of whose fanbase has more spare time to sit at home and vote.
Not to mention, when the only people who show up are the winners, so it takes away any shred of suspense the show might have had.
I’m 30, and I remember when the MTV movie awards used to be a LOT of fun. The categories were fun and didn’t take themselves too seriously, the music acts were truly great, and the actors were all there to have a good time.
Now it’s just product, product, product. MTV is shilling their shows, the talent is there shilling whatever, and the “awards” seem to be bought and sold by whichever franchise is aiming for tweeners at this point in time.
It’s boring, boring, boring and this is affecting the VMA’s too. For my money the BET Awards are the best show around. Talent who *want* to be there, great musical performances, and at least one or two moments every year that are truly buzz worthy.
It’s funny how they started out as an afterthought and are now consistently outperforming these other cable shows in viewers and execution.
Maybe because They are tired of see the same movie win every time.
The only good things about that award was Johnny Depp and Magic Mike Men getting handle by Elizabeth banks.
It’s because they cheated Twilight fans.
1. Let’s be honest. Most posters here aren’t in the MTV demo.
2. With that said, maybe there’s some merit to a lot of the comments made.
3. Kids ain’t stupid. (As much as we “older” posters like to think.)
Regarding #3, if you give younger viewers something that doesn’t feel “beneath” them, they’ll follow and contribute in droves.
(They’re smarter than we give them credit for.)
I remember when MTV showed videos 24 hours a day. Now they have Snooki and teen moms.
Fresh take.
LOL. The unbiased press. Many Twilight fans pulled back from the show when MTV (who chose the nominees this year unlike previously) intentionally excluded Twilight from the many of the categories in an effort to push The Hunger Games (where were those fans with 8 nominations and the surrounding hype?). The rules were changed this year to limit the certain fan participation, fans who, over the years, gave the show a boost when it needed it. Many fans chose not to watch. MTV made several attempts to repair the damage after the extremely negative backlash that occurred, They forgot these were fan awards not the academy awards.
I´m so agree with you!!!
Twilight fans boycotted the Mtv movie awards because they took them out of all but 2 nominations. MTV did it so that twilight wouldn’t win it all and so that it could “appeal to a wider audience.” As you can see they lost 1.3 million followers, not a smart idea.
Remember last winter with the MTV Movie Brawl? Cosmopolis got 4 million of the 6 million votes? WTF? Ignore the Rob fandon and pay the price.
Haha, as if the MTV Movie Awards were anything other than a giant commercial. At least other awards shows pretend they’re not; MTV doesn’t even try.
what is this “mtv” you speak of?
Russell Brand’s a bum and is not funny.
I think the last time i watched was when the “phone” from CAPE FEAR won for best inanimate object.
that was funny
-RnsW
But aren’t THG fans supposed to replace the Twilight fans? The Twilight fans were cheated when MTV shut out Robert Pattinson and Kristen Stewart from the actors categories so that fans couldn’t vote for them, some Twilight fans didn’t watch the show because of that, so MTV paid the price, it serves them right. They nominated meathead Channing Tatum instead of Rob, LOL!
This year they wanted to take themselves too seriously and got some committee for the nominations instead of having the fans nominate. LOL!
Pattinson announcing upfront he wasn’t going to be there really hurt too, IMO, that seems kind of like one obvious difference. I missed his presence there but it also meant I didn’t have to sit through the whole show for once. I am surprised though that rotating through a lot of actors and movies this time didn’t add much excitement. They even trotted out Christopher Nolan and Johhny Depp and The Hunger Game stars are nice but not as interesting to watch away from the film. I think it’s the unexpected crazy stuff that makes MTV different and there wasn’t much of that. It seemed too much like the Spike awards with all the same people a day or two later.
In spite of this, there will still be thousands of people whining during the Oscars that they should nominate more populist films like Twilight, Harry Potter, and The Hunger Games.
The crash in ratings was hardly because of a decline in Twilight fans’ interest–it was because they knew Rob Pattinson wasn’t going to appear. HG certainly didn’t bring in viewers, now did it?
If there’s no Bieber or Twilight involved I refuse to watch on principle, it’s called good taste!
The MTV movie awards used to be so fun to watch and I always looked forward to them. But since it started going live and got different producers. They have turned into the Teen Choice Awards.. Same shit winning every year. The spoofs are lame and nothing like before. The nomination segments last like 2 seconds. It’s all very forced and rushed and seems like one giant commercial. It’s like you have to be 13 to enjoy it. I haven’t watched since 2010 and never will watch this lame ass teeny bopper shit fest again.