
There is not much to say when a repeat tops the primetime ratings for the broadcast networks. That was the case last night when a rerun of Fox’s Family Guy (1.6/4) finished the night as No. 1 among adults 18-49, edging ABC’s originals Secret Millionaire (1.5/5) and Extreme Makeover: Weight Loss Edition (1.5/4), which both matched their modest season premieres from last week as well as an America’s Got Talent repeat on NBC at 10 PM. With three hours of originals, ABC (1.4/4) still narrowly won the night in adults 18-49, while CBS (6.5 million) was No. 1 in total viewers.
CBS’ broadcast of the 66th annual Tony Awards (1.0/3) was down 17% from last year — when the awards show was boosted by the sweep for boxoffice hit The Book Of Mormon – to an all-time low for the Broadway awards show. At 7 PM, 60 Minutes averaged a 1.1/4. It was edged by NBC’s Dateline (1.2/4), which was up 20% from last week.
Related: Mike Nichols, Scott Rudin Win Tonys
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Neil Patrick Harris was great. And, the hanging upside down Spiderman routine was awesome and quite difficult to do. Nice job, Neil.
98% of America will never see any of these plays. So why should the ratings be big?
The point you’re missing is that the Tony Awards have never done very well in the national ratings. I sponsored them many years ago for American Express (one of my clients at the time) It was more for the ego of the client and the fact that they were trying to get the Card accepted in more places. Alexander Cohen was the producer at the time, he was, if you didn’t know him, the original Max Bialystock. This is a major market program and of no interest in Des Moines.
Thanks, as always for your insight
Charles Bachrach
It might get a better rating if it wasn’t broadcast in June with nothing but two weeks of reruns on CBS before it. I haven’t watched anything on TV except for Craig Ferguson since sweeps ended, so I didn’t see a single promo for it.
And I watched recordings of Ferguson so I zipped through the ads & promos.
Makes very little sense to put a program that would be watched by a tiny demographic and secure very low ratings.
I go to the theater here a lot . But lets get real, Its never going to have a big audience. Its a NY thing mostly
Good Lord, Broadway is not a “NY thing mostly.” What an idiotic comment. Do you not realize the impact that Broadway has had on American culture for seventy-plus years? How many high schools put on musical plays originated on Broadway? How many hit movies have been based on plays that originated on Broadway.
The Tony Awards will never get great ratings, by the nature of the participants. Some big names, mixed with a lot of non-celebrities.
The show was incredible last night – one of the best in years. It blows the Academy Awards presentation out of the water.
People are just tired of all this reality junk that’s on TV right now…have you folks noticed that over 75% of the schedules now are of reality-based programming? It’s no wonder people are tuning out and doing something else and the networks complain why this is the case? There’s your proof.
I hate reality TV, but it has nothing to do with the low ratings of the Tony Awards. The show has never compared in ratings, to other award broadcasts.
the show was terrible ..i switched at 10pm..a good reason why i dont go to the theatre anymore…BORING..
I love live theatre, movies, and TV and I’ve worked successfully in all three over the last 37 years.
I just don’t like awards shows and even though I have honestly tried, I have never managed to sit through an entire broadcast. After the opening number (which is often VERY clever and entertaining), these shows more often than not just descend into meaningless and self congratulatory drivel.
My point is that If I feel that way after having been in show biz practically all of my life (and, by the way, loving every minute of it), then its not at all hard to imagine the general TV viewing public tuning out.