‘Snow White’ $56.1M Domestic Breaks Box Office Slump: $95.4M Global; ‘Prometheus’ On Fire In UK Ahead Of Domestic Opening; ‘Marvel’s The Avengers #3 Film Of All Time

COMMENTS (235)

• I am seeing for the story and because it has two women in the lead which does not happen often in Hollywood movies. The guys have been getting all their “guys” movies with men as the lead so this one is for women.

  Comment by Rachel — Friday June 1, 2012 @ 1:26pm PDT  Reply to this post

  • I don’t care about the sex of the lead.

    For a good story, I’d accept dual-sexuality.

    Comment by Dr. Flo — Friday June 1, 2012 @ 10:19pm PDT  Reply to this post

• I think SNOW WHITE will have a healthy weekend. Proof that solid execution of a known brand can succeed (BATTLESHIP, I’m looking at you).

  Comment by Biowulf — Friday June 1, 2012 @ 1:27pm PDT  Reply to this post

  • I wish those constantly talking about “brand” when they are talking about movies would get the fool’s sign branded on their foreheads.

    And, in regard to your screen name, the ancient text is called Beowulf, not Biowulf.

    Comment by Dr. Flo — Friday June 1, 2012 @ 10:23pm PDT  Reply to this post

• I am surprised.. but you never know. I think MIB 3 had disappointing numbers. Especially considering it was in 3D and load of screens. I am sick of 3D for no other reason then to up the money. Well the audience is turning away too.

  not sure if anything will get me to the theater this weekend. Maybe next weekend.

  Comment by dopleganger — Friday June 1, 2012 @ 2:01pm PDT  Reply to this post

• The first word of mouth I’m hearing is positive and the New York Times gave it a decent review, which means I will go see it. I was hoping it would be good because I’m totally attracted to seeing an adventure movie with two strong female roles, and I love Charlize Theron. I hope, hope, hope the script is good because the visuals look gorgeous. Plus, I actually like Kristen Stewart. Not from Twilight, but I really enjoyed her performances in Into the Wild and The Runaways. I am pleased that a non-remake, non-3D, non-sequel with strong heroines is looking to outperform crud like Battleship. I guess I’m not the only one eager for summer popcorn fun with at least a tiny bit of originality.

  Comment by Kelly — Friday June 1, 2012 @ 2:08pm PDT  Reply to this post

• Right. “better than expected”. You mean better than those obvious low ball numbers Universal threw out when it was clear this wasn’t going to hit the $70-80 million they were hoping for a few weeks ago? Or the $100 million they were hoping for when they approved this budget? Please, they’ve SATURATED the market with advertising and this has a $175 million budget. It needed much higher than $50 million to break even.

  Comment by carrie — Friday June 1, 2012 @ 2:09pm PDT  Reply to this post

  • I agree. Better than expected? Please. Universal are a bunch of idiots. After all the flops and losses the studio suffered, they went right ahead and gave an unknown director $170 million budget and then spent another $50-$100 million on promotion. Please learn from THE HUNGER GAMES. Lionsgate only spent $79 million on the film and gave us a better quality film than Snow White. The film had no plot or substantial acting. Hunger Games is an example of how you can still make a GOOD film with an action heroine and a small budget and still come out victorious. I watched Snow White. In fact I was really excited but it was a poor man’s Lord of the Rings. The promos lead you to think there’s a lot of action but there really isn’t.

    Comment by Aron — Friday June 1, 2012 @ 8:03pm PDT  Reply to this post

    • Any movie adaption of The Hunger Games by any studio and with any lead actors would had made money because the books are good. Plain and simple. Get over yourself.

      Comment by Rachel — Saturday June 2, 2012 @ 9:48am PDT  Reply to this post

• I went in with great hope but the film disappoint in almost every way it could. No sense of humor and a fragile lead (Stewart) topples the film.

  Where’s Katniss when you need her?

  Comment by Gerald — Friday June 1, 2012 @ 2:16pm PDT  Reply to this post

  • the whole point of the movie in a lot of ways was that snow white was fragile, she wasn’t the chick who was living in the woods survivalist style and who was hardened. She’s a little princess from a locked tower who has to put her big girl panties on and fight back, even if it’s not in her nature.

    the movie was disappointing in terms of script and a lack of coherent storyline though, I’ll give you that. I thought when the three leads were finally given something to do, they did well. The problem was the they were asked to do little more than screech(charlize), wield and ax(Thor), or smile at woodland creatures(Kristen).

    Comment by nina — Saturday June 2, 2012 @ 12:02am PDT  Reply to this post

  • You need to get over Katniss and embrace other fictional characters with their different stories, strengths and weaknesses. Otherwise go watch Katniss over and over and then have nothing intelligent to contribute to conversations such as in this blog..

    Comment by Rachel — Saturday June 2, 2012 @ 9:52am PDT  Reply to this post

    • Katniss could have helped you write a better response.

      Comment by Gerald — Saturday June 2, 2012 @ 11:06am PDT  Reply to this post

      • lmao…

        Comment by Jack — Sunday June 3, 2012 @ 12:13am PDT  Reply to this post

• SWATH looks good, Dir. Rupert Sanders is amazing with visuals. It also has an amazing cast, but let’s be honest, the only reason this film isn’t catching on is because of people’s hatred for Kristen Stewart. I don’t know how or why anyone would let 1 actress prevent them from seeing a great pre-Summer film.

  BTW – Kirsten Stewart IS a good actress, just watch any of her non-Twilight films.

  Comment by Dan — Friday June 1, 2012 @ 2:16pm PDT  Reply to this post

  • Well, I think Kristen Stewart is an okay actress (not great, not terrible) but I do agree with you on one part. The level of vitriol directed towards her is a bit ridiculous (people act like she killed their kitten and then kicked every puppy on the street). What I find terribly ironic and sexist is that she is accused of being ungrateful because she isn’t a smiley type of girl, but her co-star is the one who at times has criticized the Twilight series. If someone think this looks like a good movie but won’t see it only because of Kristen Stewart…In my opinion, that person needs to learn how to separate an actor from their public persona. Also, one can appreciate a film as a whole without liking an individual actor or actress.

    Comment by L — Friday June 1, 2012 @ 2:42pm PDT  Reply to this post

    • I agree with you. I noticed that people contributing to blogs develop insane hatred toward this or that actor and that they tend to confuse the actor with the roles he/she plays. After all, they have to adhere to the script, otherwise what is the director there for? I live in a European country and our reputable critics normally do not normally touch upon the actors’ performance, unless it is really commendable. And they normally do not compare the various performances in the film (xyz was excellent, abc was merely decent or lousy). They mostly dwell on the aesthetic and emotional appeal of the film and on the technical aspects. I am also surprised how people follow critics’ advice and word of mouth as if it were the divine verb. Don’t people ever suspect that the intent is manipulative? I only watched Twilight 1 on TV and thought it was not bad aesthetically. I did notice though that Stewart is quite watchable and not a bad actress at all.

      Comment by Lou — Saturday June 2, 2012 @ 9:24am PDT  Reply to this post

  • A lot of critics have collectively agreed that Stewart was a miscast. Nothing against her but I do think she doesn’t fit the role. I wish her all the best though. I agree that a lot of people, especially a lot of people I know, don’t want to watch this movie and are staying as far away as possible from this movie because of her. I think if they had hired someone else, maybe the movie would have made a lot more because it does look visually stunning.

    Comment by Karen — Friday June 1, 2012 @ 3:19pm PDT  Reply to this post

    • Yea, that’s ashame because I wasn’t sure she could pull it off, but I loved her in it. This is a good move her. She won me over.

      Comment by jennifer — Friday June 1, 2012 @ 7:46pm PDT  Reply to this post

    • There’s not a consensus she was miscast. Her performance was polarizing, so there isn’t even a consensus on how well she did. The main consensus I’ve seen was that it’s beautiful, but lacking a strong narrative and identity.

      Comment by coreyiander — Saturday June 2, 2012 @ 12:05am PDT  Reply to this post

    • This movie is a HIT because of Kristen Stewart. We already had one snow white flop, with lily collin’s and Julia Roberts, and armie hammer, etc – what I can’t believe is that no one, certainly none of the jealous blowhard usual hater suspects of Stewart’s on these boards will acknowledge the truth: that the only reason this film is making the money it is, is in large part due to HER. Or maybe you wantto list the last film Charlize Theron has opened? This was Kristen Stewart’s test to see if SHE could opena wide releases that was NOT Twilight. She has. End of story.

      Comment by Ohcomenow — Saturday June 2, 2012 @ 5:12am PDT  Reply to this post

      • Hahaha How delusional can you get? It is a big production and it is supposed hava a big opening, would be a big number no matter who is casted. Charlize movies are indies or small budget productions. Get real

        Comment by Luli — Saturday June 2, 2012 @ 7:21am PDT  Reply to this post

        • WRONG. You sound naive, bahaha. Whats this, “It’s a big production, it’s supposed to have big numbers,” bullshite?!! Hahaha. Go tell it to “John carter,” or miss aeon flux herself, Charlize Theron. Hollywood graveyards are littered, almost on a monthly basis with big budget FLOPS. Get a clue. Are you one of those 12 yr old (or 35 yr old) mean girl freaks attacking Stewart because she’s with their fantasy lust object pattinson? Grow up nutbag.

          Comment by UrFOS — Saturday June 2, 2012 @ 3:53pm PDT  

• I went out and spent $11 to see this movie hoping it would be this epic and very well acted entertaining film. The visuals looked amazing in the tv spots and teasers but damnn do I regret spending my money on this sh!t. The movie does NOT live up to the expectations. First of all, the acting was not that great (aside from Charlize Theron), and the accents were horrible of all three leads (no offence Charlize, I still love you). The movie was way too long and I was honestly getting bored in the midst. The biggest problem I had with the film was the CHEESE. The cheesy music playing whenever the camera focused on Kristen Stewart, which was CONSTANTLY, going “she is the ONE”. It getting blatantly annoying. Universal has another flop on their hand and it serves them right. Why in the world would they give a new unknown director a $175 million budget? Crazy.

  Comment by Mark — Friday June 1, 2012 @ 2:49pm PDT  Reply to this post

  • I actually thought Charlize was pretty weak with her performance. Not her fault, we all know she can act. All she did though was stand around in the same room looking depressed or else screeching at her brother.

    Comment by nina — Friday June 1, 2012 @ 6:43pm PDT  Reply to this post

    • Nina, I agree with you that Theron’s entire performance was not as terrific as some think. Theron was fine doing chilly, cold, calculating stares but when she screamed it was an over-the-top melodramatic screech. I didn’t like when she spoke the “mirror, mirror on the wall stuff” because it was too recital. .

      Comment by Rachel — Saturday June 2, 2012 @ 10:01am PDT  Reply to this post

• Awful movie. It’s over 2 hours and a complete waste of time. Totally disappointed by how bad it was because I had a lot of expections from the trailers. Not as good as it looked like.

  Comment by jenna — Friday June 1, 2012 @ 3:13pm PDT  Reply to this post

• I’m saving my money for “ABE LINCOLN IS SNOW WHITE”

  Comment by HECTOR — Friday June 1, 2012 @ 4:07pm PDT  Reply to this post

  • LMAO word up!

    Comment by nybabz — Sunday June 3, 2012 @ 3:48pm PDT  Reply to this post

• Those are solid numbers for Snow White, especially since it doesn’t have the advantage of being a sequel or 3D. It’s nice to see that the female lead of Twilight is the first of the main cast to have a non Twi #1 movie at the box office. Good for Charlize as well since her movies have struggled at the box office in the past.

  Comment by Sam — Friday June 1, 2012 @ 4:11pm PDT  Reply to this post

  • You are ignoring the fact that she’s the only one from Twilight to be in a blockbuster with a budget of 175 million and on a weekend with no other wide releases.

    Comment by truthbetold — Friday June 1, 2012 @ 4:53pm PDT  Reply to this post

    • It’s not her fault that big studios don’t hire Rob and Taylor anymore after WFE and Abduction’s flop.

      Comment by Anna — Friday June 1, 2012 @ 5:40pm PDT  Reply to this post

      • It is pathetic when Stewart fans have to insult her costars to try to make her look better. Water for Elephants made over 117 million on a 38 million budget which is very profitable. And you have no idea what the studios are doing, don’t be pathetic. With a 175 million budget, you should worry about Stewart’s movie instead of trashing her costars.

        Comment by nottrue — Friday June 1, 2012 @ 8:22pm PDT  Reply to this post

    • You are ignoring the fact that most people can tell you’re a troll. Run along.

      Comment by please — Friday June 1, 2012 @ 7:41pm PDT  Reply to this post

    • ^truthbetold ftw. Stewart’s star will fade, but Pattinson and Taylor specialize in non-starters. People tend to forget Stewart was actually paying her dues long before Twilight, and she wasn’t half-bad, either: Good performances in Panic Room and Into the Wild. She was good in Adventureland, too.

      Also, I’m amazed so many people on this board are having difficulty with elementary Hollywood arithmetic. You still haven’t learned the studios don’t keep 100% of the receipts? This isn’t IMDb, people. Sheesh.

      Comment by DK — Friday June 1, 2012 @ 8:53pm PDT  Reply to this post

    • Two words for you: aeon flux.

      Comment by KristenISanOPENER — Saturday June 2, 2012 @ 5:20am PDT  Reply to this post

• Universal had done an excellent job in lowering expectations for its big early summer tentpole….universal isn’t stupid. after battleship they lower expectations of this, and then turn around and say it beat expectations.

  Comment by jojo — Friday June 1, 2012 @ 4:28pm PDT  Reply to this post

  • Yes, however this is not a bomb and for that they should be thankful as hell. It was a weird concept and it didn’t have Tim Burton/Johnny Depp, just three actors who have never carried a box office on their own outside of a film with a guaranteed following. The theater keeps fifty percent after the first two weeks. For the first two weeks, the theater keeps fifteen to twenty percent. The marketing on this was not eighty million million no matter which way people try to spin it. They spent a lot, but not eighty million–financially, that makes no sense and most studios don’t spend half the budget despite whatever some of the comments on here are saying. Let’s say it makes fifty five million domestic, another sixty million overseas (these types of films play like gangbusters in Russia, etc.) opening weekend. It will reach a total gross of three hundred and fifty million…enough to break even and recoup a small profit.

    Comment by Yes — Friday June 1, 2012 @ 9:19pm PDT  Reply to this post

• I was a victim of this movie just like millions of people will be as it is expected to make $50 million over the weekend. The trailers for this movie actually looked great. How sad. If they spent over $170 million on a budget of CGI-visuals, why not spend some more money on a GOOD script and editing? The plot was ridiculous, the accents were awful, and the pace of the movie was too slow. Was expecting a better film.

  Comment by jolie — Friday June 1, 2012 @ 5:33pm PDT  Reply to this post

  • STOP TROLLING!Jesus. What is it about Kristen Haters that they can’t help but run around the internet and post everytime a project of hers is successful. Listen troll, no one is changing their opinion of SWATH because of your lunatic post. It’s a bonafide hit! Get over it. Stop fronting.

    Comment by stop trolling — Saturday June 2, 2012 @ 6:08pm PDT  Reply to this post

    • Really?

      So if this movie had opened opposite Prometheus, it would still be a hit?

      Good lord, you Twi-hard Kristen lovers will do anything to spin her failures off as successes, won’t you?

      Comment by firebrand — Monday June 4, 2012 @ 3:11am PDT  Reply to this post

• Robert Pattinson’s fans are flooding every comment box they can find with their hate. And the irony is that SWATH will make in its first weekend more than the next 6 Rob Pattinson’s movies will make all together.

  Comment by Jeff — Friday June 1, 2012 @ 5:37pm PDT  Reply to this post

  • No one cares about your Rob Pattinson and Kristen Stewart. Both are mediocre and overrated and Twilight sucks. Go cry in a corner now.

    Comment by op — Friday June 1, 2012 @ 8:14pm PDT  Reply to this post

  • wow “jeff” you sure spend enough time looking up what he is doing next.

    Comment by joker — Friday June 1, 2012 @ 11:49pm PDT  Reply to this post

• My son and daughter begged me to take them. They are in elementary school and want to see it cause it looks scary, but not SAW scary. I thought the movie needed a better script and a better director, but they loved it. My son is going to watch it(he’s again with one of his friends’ families. I think this may be a sort of movie where kids want to see it cause it seems edgey and dark for them, and parents will go for it cause it doesn’t look grating like Madagascar 8.

  Comment by nina — Friday June 1, 2012 @ 5:39pm PDT  Reply to this post

• Supposedly women is suppose to make up the larger share of viewers. Will be interesting to see just how the numbers break down.

  Comment by jdls — Friday June 1, 2012 @ 5:50pm PDT  Reply to this post

• If you spent half as much time complaining about other folks’ work then maybe you would make something worth while to see or at least know how hard it is to make these films. No one sets out to make a bad or mediocre movies – we work our asses off. Let’s hope SW does well so we can all get out of this year’s slump. BTW MIB3 was just fine for what it needed to be.

  Comment by Anonymous — Friday June 1, 2012 @ 5:55pm PDT  Reply to this post

• I went to see it as I’m a big Charlize fan. It met all my expectations and then some. I loved this movie and people who are commenting that haven’t seen it should just shut it. I’m not a fan but, I have nothing against Kristen Stewart and at times feel bad that so many hate her. Why is that? Because she isn’t the typical fake smiley, fake boobs, slept her way into movies Hollywood girl? Anyway, she held her own against Charlize which is saying something, although Charlize stole the movie from everyone. My word of mouth is that it is a good movie. My theater was full and lots of guys there, couples, families, singles. Everyone applauded at the end and left smiling, even the guys..what a surprise from that quarter. I would not call this movie a flop, not from what I saw.

  Comment by aj — Friday June 1, 2012 @ 7:09pm PDT  Reply to this post

• Is Snow White as violent as it was hyped to be with the LOTR comparisons that were intended to attract the male audience? If not, it might be time to correct those misperceptions with the public. I know many people who are keeping their 10-12 year old daughters from seeing this movie because it’s been hyped as an adult fairy tale, or a non-fairy tale, in this case.

  If it is LOTR levels of violent, then there’s nothing you can do, but if that was spin, it might be time to un-spin it.

  Comment by G — Friday June 1, 2012 @ 7:36pm PDT  Reply to this post

  • It’s not really violent at all. after a friend of mine tipped me off of this from seeing a midnight showing, I gave into my 8 and 10 year old kids to see it. They were fine, they see more violence on tv. You hit on something though- a lot of their friends want to see it cause it seems dark and scary, so the tween set makes sense to appeal to.

    Comment by nina — Saturday June 2, 2012 @ 12:09am PDT  Reply to this post

    • Then Universal should consider getting the word out to audiences that it’s not that violent, so parents with kids slightly younger than 13 will go see Snow White.

      Adults and teen-agers will be distracted with Prometheus by next weekend. If Universal starts a WOM campaign on blogs and morning shows, and builds up the fact that it’s more family friendly than people realized, it could open a secondary market for younger families by next weekend for Snow White.

      Every studio wants a big opening weekend, I get that, but there’s still a lot of cash to be made after that time. Just look at what Airbender did last year.

      Comment by G — Sunday June 3, 2012 @ 2:24pm PDT  Reply to this post

• lol, of course universal is going to up their expectations. this is great pr. the reviews were mixed, and the budget is said to be 170 which is way more then what the director said. there is nothing out this wkend but this movie, and usually these movies do well in the boxoffice. next wkend there is promethus and madagascar 3. overseas in some countries snow white came out with promethus. let’s see if this movie has legs or will be front loaded. many of the blockbusters are about to be coming out.

  Comment by joker — Friday June 1, 2012 @ 7:58pm PDT  Reply to this post

• I don’t understand all the hate. I saw it and thought it was a ridiculous amount of fun. Great performances all round. Looked amazing. Sure, it was a little bit slow in the middle, BUT the VISUALS are absolutely INSANE.

  Hope it does great business.

  Comment by Bees — Friday June 1, 2012 @ 8:48pm PDT  Reply to this post

• The script was an undercooked ham to begin with. Uni should never had bought it. I guess you get what you pay for.

  Comment by ParaGuy — Friday June 1, 2012 @ 8:59pm PDT  Reply to this post

• I posted on last weeks box office numbers thread I thought this SWATH would do around 60 million based on no tracking information. I was just going by the trailer and its competition.

  It looks like based on the early returns(if they hold up) it could go as high as 65 million plus, because I’d envisioned a larger than normal bump for this film on Saturday. After a string of bombs people are looking for something to go to the theaters that is semi-tolerable with production value and this film looks like it has wide appeal. I think they will trick enough males to put it over the edge of 60 million, of course the Twilight types are going to be the huge bulk and for Saturday, families will go do to lack of appropriate films.

  Of course this film based on word of mouth will not have any legs and should drop 65 percent next week. How was this type of film given that huge a budget, with Robin Hood, Your Highness, Season of the Witch type of films. Too depressing, people are used to green screen CGI.

  Comment by JD2 — Friday June 1, 2012 @ 9:08pm PDT  Reply to this post

  • the majority of twihards hate kristen stewart. She has a very fervent following within the twihard community, but they are the definite minority. Twihards on teh whole did not like her as Bella Swan, and a lot of them don’t appreciate her allegedly dating edward cullen on top of it. In fact, a one of the twihard communities actually started a letter writing campaign to the studio that released Robert Pattinson’s “Water For Elephants”–insisting that they ban Kristen from his premiere.

    So don’t expect twihard dollars en masse supporting this picture.

    Comment by carlie — Saturday June 2, 2012 @ 12:16am PDT  Reply to this post

    • All that hate towards a young actress who had great performances before Twilight and who stayed out of the spotlight until had not choice due to Twilight is a terrifying reflection of the sad and pathetic state of some young American females. It may not be the young females’ faults having been brought up on hating anything that is not like them, and to look up to fictional characters or entertainers as their role models by lazy parents.

      Comment by Rachel — Saturday June 2, 2012 @ 10:15am PDT  Reply to this post

    • Witness the ‘crazed hater,’ type with ‘Carly’s,’ post above. Except she’s wrong on a couple very important counts: 1) Snow White is a bonafide hit that the Twi fans did indeed support and 2) Kristen’s mad cow jealous haters are the ones in the minority. The girl is BELOVED online, and Robert and she together are BELOVED also, to a fanatical extent. Carly, is one of the freaks that spends her time spreading disingenuous commentary and false b.s. from site to site. Kristen’s level of intense fascinated attention, fandom and haterdom mirror Angelina Jolie’s…and Kristen is headed for a similar career and super stardom – and like Angelina, Kristen is proving she too, can OPEN a film, unlike say, a Theron, who’s been in the business 15 years and hasn’t done it yet.

      As for the rest of Carly’s cracked out post: she don’t know JACK. Kristen is the draw, PERIOD. Attn industry people who also don’t know jack about the way a certain cross segment of females spend their time and money, and don’t really put in the time to CARE: There’s a reason why #SWATH was trending, and why this movie is a big HIT – it’s the same reason why #Happy Birthday Kristen! was trending a couple weeks ago, and why #Robsten trends, and why #Robsten Kissing in Cannes trends – the reason is: KRISTEN STEWART. Stewart has a huge fan base that originated with Twilight, and most definitely IS the majority NOT the minority. A quick Google search and you’ll see why – dedicated sites to her AND Rob Pattinson, and a rabid, supportive fan base. Go to Youtube and put in, ‘Robsten,’ – thousands of slobbering fandom, odes to their luuurve. lol

      Kristen, up until now, outside of Twilight, has never really been tested re her box office draw, because her movies were indies that opened in a handful of theaters around the country or that did the festival circuits. The industry wondered just what she was going to be able to do with an actual wide releasing popular film built to make money. Well, she’s passed with FLYING colors. Don’t let anyone tell you, this was anyone’s test BUT Kristen Stewart’s.

      As for the other twi-cast: Robert Pattinson, likewise, had yet to truly be tested, having made films that released somewhat wide, but that were either genre specific chic flicks or straight drama which cut out the kind of draw that an actioner/suspense film does…his films, like Stewart’s indies, really weren’t designed to do massive cross appeal to an audience. HOWEVER, I have no doubt should he decide to do something ‘fantastical,’ or an action flick, he too – as well, could pull similar numbers.

      Comment by FACT — Sunday June 3, 2012 @ 2:49am PDT  Reply to this post

• Kristen Stewart will be a major star for decades to come. She’s an industry mainstay for the long haul. Deal with it, people who hate her and overlook her talent because of Twilight.

  Comment by KS fan — Friday June 1, 2012 @ 9:21pm PDT  Reply to this post

• Battleship and Snow White had the same RT rating. You guys bashed Battleship for being horrible but I thought it was a fun summer film. Snow White could have been fun if it didn’t try so hard to take it self too seriously and be epic. I thought the movie was alright. Not too bad, not too good.

  Comment by Ivy — Friday June 1, 2012 @ 9:23pm PDT  Reply to this post