Christy Grosz is AwardsLine editor and a contributor to Deadline.
Universal President and COO Ron Meyer this afternoon made an expletive-laced commencement speech to the UCLA School of Theater, Film and Television Class of 2012. He told the graduating students that the best way to get ahead in showbiz is to ask questions. “Assumption is the mother of all fuck-ups,” he told the audience. Twice. The longtime studio head also pointed out that despite the cliches “You don’t have to be an asshole to succeed.” He also stressed that finding an agent is the single most important thing a new graduate can do. Ask everyone you meet. “Just don’t ask me,” he warned. The ceremony was dedicated to the school’s founding dean and Oscar ceremony producer Gil Cates. The commencement also honored directors Penelope Spheeris and Shirley Jo Finney with distinguished alumni awards. UPDATE: Here’s the text of Meyer’s speech:
Thank you, Teri.
When Dean Schwartz invited me to speak here today I wasn’t sure how to address you, as I did not, want to make it about me. But as I thought it through, I decided, that even though your journey in this industry, may be different than mine, we probably will have much in common. I realized that in my years, I’ve learned some things, that might help you.
My mother and father were German Jews who escaped Nazi Germany in 1939, and immigrated to the United States and ultimately Los Angeles.
My father was a travelling ladies dress salesman, and I was raised in a very modest but loving home.
My parents had hoped I would go to college, get a degree, and a job. To their disappointment, at 15 years old I dropped out of high school. I spent my days doing odd jobs, boxing, shooting pool and getting into trouble. They were proud and relieved when at 17 ½, I joined the Marine Corps.
In the Marines I got the measles and while I was in quarantine, my mother sent me a care package, which included a book entitled “The Flesh Peddlers.”
It was a fictionalized story about a young man who worked at a major talent agency, drove a fast car, didn’t work too hard and dated beautiful women. It seemed like a great way to make a living.
Although, I didn’t know anyone in the entertainment business… when I got out of active duty, I went door to door, and applied to every talent agency. Willing to do any job. I was ignored or rejected by every one of them.
Not having a formal education seemed to limit my possibilities. I had completely given up all hope, of a show business career and went back to making a living selling men’s clothing. Out of nowhere, one of the agencies I had interviewed with called, their messenger had quit, and asked if I was still interested. I, of course, said yes, and started immediately.
I was hired by the Paul Kohner agency, which represented directors such as William Wyler, Billy Wilder, Ingmar Bergman, John Huston, among others. I initially got the interview because my mother’s best girlfriend’s husband’s sister was married to Paul Kohner’s brother.
This was my first important lesson, and obviously made a great difference in my career and my life.
You never know how and when an opportunity will present itself. Luck and timing are essential.
I spent six years being the best driver, messenger and gofer I could possibly be. I listened and learned and gratefully said yes to every crappy and menial job they had me do.
I was once asked, if there was a pivotal moment in my career, I thought about it and remembered the following:
One of my duties at the Agency was to file papers for Paul Kohner’s assistant, who was my boss. Although I learned a lot from her, she was demanding and occasionally verbally abusive.
One day, while filing, after being humiliated and embarrassed by her, I got up, yelled loud enough that the entire office, could hear me say to her, take this job and shove it, I quit.
My pride intact, I marched out the door thinking that everyone would come after me, begging me to return. Believing I was an irreplaceable, great messenger, and that they would not be able to function without me, I kept walking, until I realized that no one was coming after me. I now had my first major career decision, and ultimately, a life changing choice to make.
I could go back to selling clothes, or suck it up and return to work. I decided I wasn’t ready to give up on show business. I went back and continued filing and we all acted as if nothing had happened. At that point in my career, the lesson was don’t let your ego get in the way of your future, and always try to see the big picture. I’m not suggesting any kind of abuse is acceptable but pick your spots. I chose to lose the battle and win the war. Remember, no one is irreplaceable.
From the Kohner Agency, through a number of interviews and more good fortune, I became a television agent at the William Morris agency.
After five years, four of my fellow agents and I left William Morris and started Creative Artists Agency, where I stayed as President for 20 years.
Seventeen years ago I left CAA and went to Universal as President and Chief Operating Officer, overseeing the worldwide operations for film, theme parks and physical studio and its 15,000 employees.
So, I tell you all of this because I was the least likely to succeed. But, as I look back on my career, I realize that there were a number of things that made a difference, and helped me along the way.
~~~~~~~~~~~~
First, whatever you do, do it the best you can with a positive attitude, no job is too small or unimportant.
Treat people the way you want to be treated. It may sound cliché but it is not as easy to do as you think. Nice guys don’t have to finish last. Be strong, generous, honest, thoughtful and kind. This business often gets a bad rap but you will find that most people in the industry are good, decent and intelligent.
And, as you move ahead, in your career, you migh have to make some tough decisions. Take people’s lives and
feelings into consideration. Then you can make those decisions with a clear conscience. Don’t mistake kindness for weakness.Ultimately you’ll want the story of your life to be one you are proud of. Your personal integrity is of enormous value and if lost it is very difficult to restore.
Jobs come and go but your reputation matters… You don’t have to be an asshole to succeed.
~~~~~~~~~~~~
Ask questions. Never be embarrassed not to know the answers. Don’t let fear
or pride keep you from getting the right information. You don’t have to have, all the answers and you should not be afraid to make mistakes. I’ve made many, turning down the film Titanic wasn’t my biggest. You will make mistakes, don’t be afraid to admit and own them. You won’t fool anyone.~~~~~~~~~~~~
And last, but not least, when I was a messenger I once saw a phrase on a wall which made a huge difference in my career: “assumption is the mother of all fuckups.”
Don’t assume if you ask someone to do something for you – it will get done or done right. You have to be responsible for what someone else does or doesn’t do for you. Double check everything, that you will be responsible for.
You need to do the things you say you are going to do. People should know they can depend on you. Remember that phrase – I’ll say it again as It may be the most important thing I say to you today. “Assumption is the mother of all fuckups.” I promise, if you remember it, one day, it will make a difference.
~~~~~~~~~~~~
It’s possible that not all of you who graduate today, will make it in the entertainment industry. Many people get frustrated and can’t stick it out.
It’s a tough, competitive business and it will take a lot of fortitude to hang in during the toughest of times.
Talent is essential but it’s not enough. Keep your eyes and ears open, take chances, and watch for the right openings. Especially early in your careers, be open to opportunities as you never know who or what they can lead to.
During the five years I was at William Morris there were times, I felt that the layers of important agents ahead of me would make it impossible for me to move forward.
I use to think that some of them would have to either quit, die or go to jail for me to succeed. I waited long enough and eventually many died, quit or went to jail and my career moved forward. I learned – anything is possible.
~~~~~~~~~~~~
Never underestimate the importance of relationships. For many of you, it all starts by finding an agent and for most of your careers people will find it easy to say NO. Your job is to find a way to turn those NO’s into Yes’s. This will require perseverance, resourcefulness, determination, personality, talent and luck. Find a way to get yourself or your material to someone. Ask everyone you meet and everyone you know – your friends, your family, your friend’s family, your mechanic, your doctors, your hairdresser, your professors, etc., etc. Just please, don’t ask me.
Whether you want to act, write, direct or produce, you’re going to need an agent. Doing your craft will be the easiest thing, and for most of you, getting an agent will be the hardest. You’re going to need someone to champion and believe in you.
~~~~~~~~~~~~
You no doubt came to this school because somewhere along the way, you fell in love with show business– and probably the art and craft of story telling.
There is still nothing better than experiencing the magic of a play, watching a television show or going to the movies. The stories unite us in shared ways, while at the same time they affect, us as individuals.
Whether it’s film, television, animation, digital media or theater, as artists, you want to make people laugh, cry or feel a whole range of emotions.
It’s an extraordinary way to make a living. I still feel lucky and proud each day to be a part of this great business.
The industry will be different for you than when I started out 47 years ago. You’re facing an uncertain economy… more competition than ever… and challenges to the economic models, of virtually every aspect of our business.
Don’t be discouraged by people talking about the decline and problems in our business… It is a great business with endless opportunities. People have always predicted doom and gloom, and so far, and as far as I can, they have always been and continue to be wrong.
I’ve always felt it’s a miracle, when someone says yes to an individual or a project. And the good news for you is that miracles happen every day.
I’m honored to be here with you today. And none of us would be here today without the faculty, of the
School of Theater, Film and Television, and UCLA Chancellor Gene Block. I must also acknowledge my friend Dr. Judith Reichman and the beautiful tribute that was done here today in honor of my great friend and her late husband Gil Cates.Right now, you are graduating, from one of the best, theatre, film and TV schools in the country. Be proud of your accomplishments, and continue to believe in yourselves and your futures. Refuse to give up.
Everything is possible. If I can make it, you can make it.
Thank you.


but it helps
How does this guy still have his job???!!!!!!
Someone???
Anyone??????
Ron didn’t learn anything from his stay at Asshole Camp.
TOP FIVE RESPONSES TO RON MEYER:
“You don’t have to be an asshole to succeed:
5. As a key grip.
4. But you do have to be rich, male, Jewish and gay wouldn’t hurt ya.
3. You have to be a incredible liar and say things like I just said.
2. At least that’s what Satan told me after the transaction.
1. You just have to start CAA with one.
excellent! 100% right.
“He also stressed that finding an agent is the single most important thing…” So, “this” is his comment? Absurd. 99% of Agents don’t want to rep anyone unless the’ve already ‘made’ it, (or have an inside referral/connection)and… more. All those thousands of SAG-AFTRA members who’ve been trying to just get an agent to meet them and did so, raise your hands. As I thought. Heck, i’ve heard agents say, “I can’t even get my clients work, why in Hell would I want to meet newcomers. As it is, we don’t have enough time in the day to take care of the ones we live off.
Hell, even I know what’s B.S. Isn’t there enough False Hope out there without Ron adding to the list?
All this reminds me of – most other jobs – people saying get some experience & then we’ll consider you. BUT if no one hires you in the first place, how do talents get the experience to land the job. Get real; agent’s will meet once you don’t need them.
And yet:
* many new people do get experience every year
* many agents retain new clients every year.
My own advice to these new grads:
1. read Deadline.com
2. don’t be too cynical
3. don’t think you’re smart than every one else in Hollywood.
OK, everyone. After following Randy F’s advice (false hope), we’d like you to write Nikki Finke & ask her whom, following Ron’s article & Randy’s, how many of you thousands landed an agent with the top 10, let’s make it 20 agencies. Randy must work with and/or Ron, somehow. Hey Ron. As one of the readers asked, how does he/she get that agent. Here it comed readers: step 1 get headshots, step 2 go to acting class, step 3 do showcases, step 4 yadda, yadda, yadda.
GET REAL!
I don’t know Meyer personally or anything (but I have heard he is one of the “good” guys) but the term “asshole” is very relative. Most of the “good guys” in the entertainment industry would be deemed “assholes” in other industries. It is all relative.
And the fact that he felt is was acceptable to use profanity during a commencement speech kind of proves the point. I’m no prude, but perhaps some of the parents/guests of the graduates are?
If the word “asshole” sincerely offends you then show biz may not be for you.
Doesn’t offend me (I have been called far worse) and might not offend the graduates heading into the biz, but their parents and well wishers might not be in show biz, and they deserve not to have to hear profanity from a professional at a formal event. That’s all I am saying.
Great point. This guy’s a real a-hole.People’s mothers and fathers were in attendance.
I completely agree. Profanity at a commencement ceremony is tasteless and classless. I would advise graduates to be proactive in their careers. In the age of technology, many more artists have access to the tools of filmmaking. Learn every aspect from conception to distribution and disempower the studio system’s control over your future. I do, however, appreciate his advice about the importance of asking questions, i.e. leave your ego at the door.
And how are you supposed to find an agent?!!!
“Ah, have some cheese, RAT!” (c) Mel Blanc
HAHAHAHAHAHA!
EPIC WIN!
Apparently you don’t have to give an inspired commencement speech to succeed, either.
So, he told people not to be assholes while acting like one? Right…
I tell new grads the exact opposite.
Do you OWN agenting. Find your own work. Create your own relationships and opportunities.
And if you have an agent, do NOT rely on him/her. Still continue to find your own work and opportunities.
Otherwise, just sit around for the phone to ring.
Right on Allen!
I actually had an informational with Ron Meyers once and his advice about “finding an agent” wasn’t about finding an agent to represent you it was to find an agent to SHADOW. His background was as an agent and he feels that the best place to start in the industry is in the mailroom of an agency. Considering this is a graduating class from UCLA I’m assuming they didn’t all just pay tens of thousands of dollars on their education to be a screen actor. I’m pretty sure he was suggesting starting at an agency, talking to agents, shadowing them to get your in.
So a well-respected, powerful guy makes a positive point and the first three comments are about how “unfair” and “unrealistic” the comment is?
THIS is why the internet’s such a wonderful place.
The guy was trying to make a POSITIVE, affirming point.
Good job, Mr. Meyer.
Know that your comment is heard.
(Even if 90% of the comments left feel insane.)
You don’t have to be an asshole, but you must be white and male to succeed in the Industry. Right, Ron?
This is an odd, unfair comment if it is directed toward him.
“Unfair”?! Diversity/women make about 5-7% of the industry success stories you read about, Tyler Perry. The rest are male and white. Just look at Nikki’s sight. Tons of white males getting deals. A rare few are diversity/women.
5-7%??
you’re not only bitter and have an agenda (to your own benefit, no surprise), but you’re also full of shit.
5-7% my ass.
Being “nice” is usually a euphemism for being passive aggressive. Not being an asshole usually gets you relegated to the b-movie world or leaving town and becoming a teacher.
Talent always rises to the top.
I think that’s a misquote.
I believe he said, “You don’t have to be an asshole to succeed, but it sure is a lot of fun”
I just left the most boring film discussion round table in the world. It was held at the Northwestern Film Forum in Seattle, WA. They try hard to be a part of the film industry voice, but lack the sophistication to understand that wordy intellectualism has it’s place. It’s not the best way self validate greatness or expertise. Hard work and shutting up and just writing I find to profit more in essence.
I am with you Mr. Meyer, Long live the truth.
You don’t have to be an asshole but you certainly have to work with other assholes and kiss ass to other assholes and learn from other assholes…which essentially turns you into an asshole even if you weren’t one from the beginning. And yes, let’s not kid ourselves – it certainly helps if you’re male, Jewish and gay.
I wonder if Teri Schwartz was listening to this…particularly the “you don’t need to be asshole” bit…probably not, though…
Shut up, “Dr. Bob”! The Dean is very nice and she gives us candy!
Finding an agent is the LAST thing these grads should do. They should focus on WORKING and perfecting their craft, whatever they plan to do. Build relationships, of course, but spend every spare moment learning something new behind a camera, writing new scenes, and workshopping with friends and actors. I spent three years as an assistant at an agency before moving on. In that time, I saw so many people get an agent only to slowly wither on the vine. Why? Because they weren’t ready. They didn’t have the self-motivation to keep generating new ideas once they’d finished one, they didn’t have a backlog of material to build upon if their first idea fell flat, and they didn’t have any clue what they needed to bring to the table. Trust me, the agents all want to work with talented people. When your talent shows itself, people will notice. You’ll find an agent when you’re ready for an agent.
Here here! Smartest post on this board.
My limited experience in the industry (invested in 3 flix that all lost money) is that one meets a lot of assholes, but the majority of them are failures. Success means pulling one’s head out of one’s butt, looking around, and finding ways to be helpful. Long before Jodie Foster became a director, she was in the habit of showing up early, sober, having read the script, and would fetch the director his coffee and discuss how he wanted her to play her part. Hiring her was like hiring another assistant director. She was easy to direct and that made her a favorite. She used to be nobody. Now she’s a pillar of the motion picture industry and a helluva fine director in her own right…all from helpfully shadowing other directors, keeping her eyes and ears open, and her brain in Learn mode. And when she rented the office down the hall from me, she was _NOT_ an asshole…not even once. Foster proves Meyer right!
Duh. First she was a successful ‘working’ actor; already in the circle of the biz decision makers & workers. THEN she became a Director. BTW… she didn’t go to ‘directing school’ to get the job. Did she? Duh. And no one said All are assholes.
Here’s what I’ve experienced in this digital world today and the future:
MFA from UCLA will get you nowhere unless you’re already tied in thru someone
Listening to Meyer will get you nothing unless you have something he wants bad
You just have to make your own success.
As a writer-director myself…I create my own creative content by writing the best project first — whether I direct it or not…with a mindset for it to succeed in the marketplace, depending a lot on my own market research.
Guess what?
I’m already thinking of how to make a producer-investor successful by working with me.
Writing-directing my own digital based multi media projects to go directly to a global audience gets my brand name out there.
You succeed bit by bit…and if breaks open wide — supposedly overnight — so much the better.
In this changing world of audiences acceptance on a daily basis…there is no way…getting an agent is going to help me at all. Not according to the win-loss percentage ratio.
Listening to Meyer — just like getting my MFA at UCLA — waste of time and money.
So Mr. Showbiz, finding an agent is the first and most important thing to do?
Thank God — I was afraid I was going to have work really hard at actually LEARNING A CRAFT. You know, like spending thousands of hours doing annoying things like learning how to write a great script or actually act.
Thank you, Mr. Meyer, it’s a great relief to know I don’t have to work hard learning how to be a filmmaker or actor or writer but instead can jump straight to finding an AGENT because that’s the single most important thing…
I can’t believe how lame his speech is. Getting an agent is not the most important thing. Having talent and cultivating it and let the agent find you. You can’t just go chase down an agent. Maybe he said this assuming everyone he was speaking to was a great writer/actor/director. But at 22 very few people are.
This is the entertainment industry, people. No one here ever offers advice that’s relevant, he’s simply being entertaining.
Ron’s a nice guy but he’s wrong and he knows being an asshole is a very fast way up the ladder. Stepping on people and stabbing them in the back is a tried and true route to the top. But eventually you will be fired and everyone you stepped on will take great joy in your fall. They will treat you like shit because you treated them like shit. Ask Mike Ovitz how this works. Ironically Meyer got the Universal job because Ovitz wanted too much and they told him to take a hike.
AMEN!!!
Anyone’s who’s actually worked in this industry for longer than six months knows this is complete and utter horseshit. It’s the asshole’s that are promoted and treated like kings in this town. Try being agreeable and collaborative and enjoy being abused and degraded while spending your entire career working for said assholes. Just watch Swimming with Sharks with the realization that that film is not really fiction.
Reply to Bradley: What you’re saying is the mantra of all the guys and gals that never made it in the business. The people who’d rather see someone else fail than to succeed themselves. Stay around long enough and you’ll know who they are. I’ve known Ron Meyer since the inception of CAA and everything he said in the article is true. He became a success because all he said in the article he belived and put into practice. It’s easy be negative and denigrate what others accomplish especially when hiding behind annonymity of the internet.
LOL. Like Ovitz gave a crap? By the time the Biz gave him a shove, he was a millionaire ten times over. Being a business stabber did, and still does get you & keep you on top. By the time you get pushed out… do you really care? GO OVITZ.
H S, EXACTLY.
Never listen to megalomaniacs and their advice. Do exactly the opposite. These people live in a dream world at the top of the Layer Cake, and forgot what they did to achieve their success.