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The YOMYOMF Network is the big story on YouTube for the week ending June 6. The channel from the Asian-American pop culture blog You Offend Me You Offend My Family soared to No. 9 from 95 as viewers checked out videos it posted ahead of its official June 12 launch. Vice made room for it in the top 10 by dropping five slots to No. 15. Meanwhile, music video site The Warner Sound continued its assent, rising to No. 3 from No. 8. Aside from that just minor shifts among the top 10 this week, with ENTV (from Deadline parent Penske Media), DanceOn, and Motor Trend each down two slots and Redbull up one.
The week’s winners measured by a jump in rankings include BeFit (+30 to No. 27), Network A (+28 to No. 31), and Kick (+25 to No. 19). Big gainers in total views were Warner Sound (+1.85M to 3.95M), YOMYOMF (+1.32M to 1.32M), and Sourcefeed (+1.17M to 8.12M). Sites losing ground in the rankings were led by eHow Pets (-27 to No. 54), Maker Music (-22 to No. 47), and Monotransistor (-19 to No. 43). This week’s decliners in viewings included Motor Trend (-547,489 to 2.22M), DanceOn (-471,768 to 2.32M), and eHow Pets (-207,559 to 161,643).
Per usual, our data comes from VidStatsX. Channels highlighted in beige were launched after Google introduced its original channels program in November. Here’s our latest ranking:
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Wow its come to this.. tracking YouTube channels on an industry entertainment blog. I have a question if the channel is not part of a media company, I mean really how long is the program/channel going to exist. Wow the internet and reality TV has really dumbed the american public down. Or maybe they were always this dumb and now they just have the platform to express themselves.
Skip. Pay attention. It HAS come to this. This is a real business now and these are the new networks. It is not yet at the level of broadcast TV or cable TV, but it is growing every day. These guys are all content creators and are churning out programming at a staggering pace. Some of them will fail, but some will explode and become real players in the entertainment space. Some of these shows will catch the public zeitgeist and be a force to reckon with. Many cable channels would kill to have Sourcefed’s 8 million + weekly views. If you have teenagers, you will notice that they are not watching network TV or cable, they are watching youtube.
Maybe the entertainment world is changing and you aren’t. Read the article above this one and you can see more and more viewers are watching TV on tablets, yes 10″ screens.
Skip, your comment should be preserved and tagged as an example of what dinosaurs must think when the world changes around them.
Are you kidding me? Do you not realize how big YOUTUBE is? People get famous on youtube. It used to only be television and movies.
Youtube is a big company and a force to be reckoned with.
Having worked in features and tv for over 15 years just recently started working with the guys at yomyomf…an impressive group. Justin Phil Abdul ryan kevin and Chester have formed a network with a voice an audience and a plan that’s made me a believer and now an employee. Add in that they’re collectively a joy to work with and for and that
…their audience has been radically underserved for too long.
Content is king. long live yomyomf.
Amen. Lot of weird industry hate (who I doubt are even watching the actual content), but the online original content creators are full of passion and talent, are employing more and more veteran industry people as revenues increase, and have massive and real passionate (targeted & earned) audiences. Isn’t that why most of us chose this career? I still don’t see what the problem is. The haters will hate until they make their next mortgage payment from an online funded series – which is in the mail. It’s not 2008 anymore. Simple algorithm: The proliferation of digital entertainment job postings in Hollywood will inversely correlate with the number of critics.
The YOMYOMF people have the right approach, and great connections to content creators.
This network will be a force to be reckoned with.
Deal with it.
I’ve been following the YOMYOMF crew for a while now, they are extremely strategic in their content creation. There are many weeks when Chester has said “We were working on an awesome piece but it’s not ready yet,” and then would bust out some incredible song he wrote which seemingly he never runs out of. They only put out good content and are smart about it.
It goes without saying that many in the industry are uncomfortable with the fact that content creators on YouTube have complete control and are directly benefiting from advertising revenues generated by their views. True, YouTube takes a piece and is making a healthy profit from this swell of content development….but its a refreshing market opportunity outside of the de facto studio/network power structure.
Good for them!
Youtube may be (so far) the closest thing to a media democracy, where the common person can vote without a Nielson box. If Hollywood can’t give support and visibility to Asian Americans in popular programming, even in 2012.., then screw Hollywood…
‘Skip’..hate to tell you, but the days of June Cleaver and Andy Griffith will only survive for so long…
Andy Fickman directed the Internet Icon contest – he is mainstream Hollywood and obviously he gets it. I’m surprised no one else has caught on previous to this. There is a lot of $$ to be made and it is like the Wild West on You Tube…anyone with marketing skills can come in and be successful.