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Some interesting changes in Deadline’s second weekly rankings of YouTube‘s original channels, covering the week ending May 30. Music video channel The Warner Sound joined the top 10, rising 25 spots to No. 8 in weekly views — and The Pet Collective is knocking at the door, jumping 29 to No. 11. ENTV, from our parent company Penske Media, was up five to No. 3. Meanwhile, Motor Trend fell three spots to No. 6 and Wigs dropped out of the top 10, down seven to No. 13. Among other channels, we saw impressive jumps from The Thrash Lab (No. 50, +26), I Am Other (No. 37, +23), and Pop Spot (No. 54, +23). The biggest decliners include Hello Style Channel (No 45, -29), American Hipster (No. 79, -29), Be Fit (No. 57, -25), U Look Haute (No. 41, -24), and Kick (No. 44, -21).
Related: New Feature: Deadline’s Weekly YouTube Channel Rankings
Those following this closely should know that all of this week’s data comes from VidStatsX. We’ve also refined the way we define the channels represented on the list, and corrected some of the information we had about the start dates. This stuff is far more complicated than you can imagine. Channels highlighted in beige were launched after Google introduced its original channels program in November.
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These are tiny figures… A few hundred thousand people killing time watching 3 minute clips for free. Not exactly ‘disruption’… The “Dallas” reunion this summer – just an example of normal, bad TV, will draw an audience bigger than all of these channels combined. So much hype… no results.
People like you refuse to see the “big picture.” This list represents a shift in entertainment, not a full-blown reversal. No one is arguing that TV is still king. We’re arguing that its kingdom is in peril.
Really interesting you’ll be covering this on a regular basis–but weekly view count is not the best capture for these new channels. YouTube rankings should include subscriber growth, engagement, number of videos, more. Also Clevver, Maker, Blackbox and others were all players before original channels launch.
Yes! I completely agree! It should be noted that some of these views are being inflated due to ad promotion, as well, which makes them an invalid number to rank by, as well. Subscriber increases/week are a much better factor, especially since a couple handfuls of these channels are building off existing channel content.
I Am Other channel is going to see a bigger jump in views after Season 2 of Misadventures of Awkward Black Girl airs on June 14th. I don’t understand why that show hasn’t been picked up a network yet. It’s hilarious!
The figures aren’t small – but the problem is, as with Nielsen, these hardly tell the story at all – they are just reporting page views. As somebody who is working on one of these channels – page views don’t really mean much. Dwell time, viewing statistics, how long are people watching clips, how long ar the clips, etc., have far more significance than page views. If you have 2 million people coming to the site are they actually doing anything on it – are they watching the shows – and if so, for how long? Some of these channels have content that averages 15 to 20 minutes in length and people are watching it – on multiple devices.
People are viewing, producing, marketing and distributing content in news ways – it’s not hype – it’s just reality.
Next week the story will be how Justin Lin’s promo film, BANANAPOCALYPSE, blew the doors off subscriptions to his YOMYOMF channel!
Youtube is a new platform, and also a new content type that varies in length and form from television… and its a platform the next generation is spending ALOT of time on… these numbers show an effort by Youtube to solidify this and mature their platform — it’s not television its Youtube, though there may be television shows ultimately viewed on it, its really a breeding ground for another content type.