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CBS today yanked its new dating show 3 from the schedule after just two episodes. Repeats of dramas will be put in its regular Sunday slot until The Good Wife returns in the fall. ”It was a show we tried, we were excited about”, CBS Entertainment president Nina Tassler said at TCA on Sunday. ”It didn’t quite get traction. I think overall the summer has been a little bit soft for everybody”. The show, based on a successful Israeli series, put contestants Libby Lopez, April Francis and Rachel Harley together in a house as they dated their way through 100 men. 3 had the lowest rating the network has ever had with a new series when it debuted on July 27. That was followed by a further fall of 38% when the show aired again on July 29 at 9 PM in what was to be its regular time slot. That airing of 3 drew an overall audience of just 1.8 million viewers. The move by CBS comes one day after ABC pulled the low rated improv bio comedy show Trust Us With Your Life from its schedule after just two weeks.
Deadline's Dominic Patten - tip him here.
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Wait, there was a show on the air called “3″?
In all fairness “3″ deserved at least 3 aired episodes.
I never even heard of it until this Deadline post. Nice marketing.
LOL. Well deserved.
I agree with Rob, CBS marketing dropped the ball on this one.
Primiering a series on the opening night of the Olympics? What kind of idiots does CBS have? srsly? I wouldn’t air anything new until the week after its over just in case.
should have called it “2!”
3 was also the number of viewers this program had. This may be the lowest rated program ever in the history of the CBS network.
Not really. The article said it had 1.8 million viewers.
It still had more viewers than scripted fare like 90210, Til Death, Smallville, Friday Night Lights, Scrubs.
Source: http://www.deadline.com/2010/05/full-series-rankings-for-the-2009-10-broadcast-season/
What is really definite in this time of television is that networks are truly loosing there way through all these reality shows. What needs to happen is to stop making so many reality shows. Not enough of the creative work to make creditable shows like the hay days of NBC,and CBS was doing with original programming.
There are way too much no so enlightened programming going on here and it’s only time when this form of medium will find it’s self out of work sooner then expected. What the future holds in the world of reality will only be something needing more of a creative side then just simply what is expected now.
Yes, Mekisha Hale, the problem is reality shows. When’s CBS gonna go back to making those superior SCRIPTED shows… like S**t My Dad Says and How to Be a Gentleman and Accidentally On Purpose and Gary Unmarried and Rob?
A fine response, FutureMan. Scripted or alternative (that’s right, I said alternative… let’s start calling it what it is), good’s good and lousy’s lousy.
I thought “3″ was adorable for the most part and am sorry to see it go so soon.
I also echo the sentiments of others here who cast the blame on a lack of promotion. I hadn’t heard about it at all until someone sent me an email with a link to the full first episode online.
Hopefully this is the beginning of the death of reality TV…
Reality will continue to grow, it’s good filler for summer, you can only repeat the fall, winter, and spring stuff so long and you will turn viewers off completely. Summer is the time for reality, as a bonus IT’S CHEAP. The fall will be here soon enough, dramas and comedies will be back, it’s the cycle of television. The only other alternative is to flood the airwaves with cheap Canadian imports.
it may be cheap- but USA- Syfy are two stations that have original summer programming thats not bad
Don’t know of any reality show I can stomach. Saw the promos for this and couldn’t stop laughing. Worst than watching the CBS promos for BIG BROTHER where they state — “Now that’s good television!”
But the promos for this show? 2 other women decide what man is best for the third? What’s next…call on I phone for choices of Ranch style salad dressing for lubricant or Saran Wrap in the sack?
I’ve said my shit. Done.
I’ve said it before and I’ll say it again, I think executives at the networks and the studios who develop shows should get a credit. I want to be able to look up an executive on imdb and see what kind of programming they’ve been responsible for. Let’s see if “jail” can work for executives like it does for writers and directors who get blamed for shit that’s out of they’re control.
Hey, if nothing else, maybe shame will inspire them to develop better shows just to avoid having a bunch of horrifically bad (i.e. “3″) credits after their names –
Are we actually surprised at this move? One of the worst reality shows on TV, even worse than Glass House, which will get its CXL papers soon too. Terrible concept for a show and it got hammered badly and deservedly so. This show belongs in one place…the trash bin.
Yea keep buying Israeli shows for remake. Great idea.
First I heard of it was when it was pulled. If you’d stop putting crap on tv- you wouldn’t have to pull it. Nobody wants to watch a dating show, this isn’t 1960. and there are many more channels with something else to really watch
Maybe CBS can ship it off to its lowly sister The CW, which would salivate at a behemoth 1.8 Million viewers and a whopping 0.3 demo rating!
They will do the same thing with Partners.
I am so sick of reality programming… I don’t watch it, at least none of the competition shows. In summer I watch some fresh cable programming [Longmire, Suits, etc ] and catch up on my Masterpiece Theater DVR recordings, plus I rent films. Network TV is a wasteland much of the year as it is, but summer? Boring tripe.
Executives seem to think no one watches TV in the summer, but which came first … re-runs, crappy reality shows or people doing and watching non-network TV? Hummm?
Say hi to Paul Reiser for us!
I agree , the timing of the show stunk. I watched the first two episodes and like it. now that I am invested in seeing the girls meet someone. what am I supposed to do. this is not the first time a show has been pulled after I goit to watcfh a few episodes, it was under one roof, maybe it was also cbs.
I am bummed out
I stumbled upon it by accident. I like it. Maybe you should try marketing it and let everyone know it is available to watch! I HATE when a show is dropped after you start watching it. How do I find out the outcome?
I never evey got to see only one show after a friend of mine said did you see the new show called “3″?? She told me and then I could never find it on TV!! So I looked it up and watched the 3 shows and now I can’t find it…I see why!
Yes I want to know what happened. It was much nicer than the Batchlorett where they are so nasty, drama…that’s what most people like I gues.
This show was nice the girls helped each other out and were encouraging!
Finish the Show I say!!
Brenda
I loved this show. Refreshingly real…no screaming, yelling or totally scripted drama. There aren’t many positive reality shows out there anymore.
I liked this show
I liked this show very much. I thought the women and men behaved more “real” than the participants on most of the other reality shows.
I couldn’t agree with you more. That’s why I enjoyed it so much. The guys didn’t come across like ego maniac players.
Yes, I thought so too, the women were helpful and the men bowed out gracefully when they were not chosen!
I also liked Love in the Wild, that seemed so fun and how they were able to work things out through tough times!
Brenda
I really liked the concept and thought the caliber of men was outstanding. I would love to know the final outcome. Did the three of them meet Mr. Right? Everyone seemed so normal which was refreshing. No big egos!! It wasn’t a typical dysfunctional reality show. Oh, maybe that’s why it wasn’t successful. I still think you need to give a show more than 2 shots especially when they would be competing with the Summer Olympics. Terrible decision!!! Just saying…
I really liked the show. 2 episodes????? I don’t think it was given enough time for anyone to get into it!